- Searchmetrics Appoints Matt Colebourne To Global CEO
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 13, 2019
Searchmetrics on Wednesday announced the appointment of Matt Colebourne to global CE ...
- Data Consumption Jumps By More Than 20%, Reflects Shift From Linear To Streaming Media
Research Intelligencer, Joe Mandese - Wednesday, November 13, 2019
Broadband data consumption by American households is accelerating, mainly due to t ...
- LinkedIn Must Allow Scraping By HiQ, Court Confirms
Digital News Daily, Wendy Davis - Monday, November 11, 2019
Unless the Supreme Court intervenes, LinkedIn must allow hiQ -- and potential ...
- GDPR Panic Is Over - Time To Worry About Brexit
London Blog, Sean Hargrave - Tuesday, November 12, 2019
DMA figures suggest GDPR was a win-win -- but now marketers a ...
- Merkle Finds Most Consumers Still Willing To Trade Personal Data For 'Rewards'
Research Intelligencer, Joe Mandese - Tuesday, November 12, 2019
Three-quarters of consumers say they like to receive rewards such as fr ...
- Customer Data: Your Most Important Holiday Gift
Around the Net in Email, Ray Schultz - Friday, November 8, 2019
Shipping and order data can be utilized to predict customer behavior. Here&rsquo ...
- Data Dysfunction: Brands Face Hurdles Integrating With ESPs
Email Insider, Ray Schultz - Friday, November 8, 2019
Retailers suffer over 10 data malfunctions per month, The Relevancy Group repo ...
- Baidu Challenged With Indexing Mobile Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 7, 2019
Baidu chairman and CEO Robin Li called the challenges "opportunities" and sa ...
- Infutor Acquires Dunn Data Company
Email Marketing Daily, Ray Schultz - Thursday, November 7, 2019
Dunn, a firm that has been in business for over 40 year ...
- Proposed Privacy Bill Would Give Consumers Broad Rights Over Data
Digital News Daily, Wendy Davis - Tuesday, November 5, 2019
The proposed Online Privacy Act introduced by Reps. Anna Eshoo and Z ...
- Simpli.fi Enables Nationwide Household Targeting Based On 500-Plus Demographic Variables
Digital News Daily, Laurie Sullivan - Tuesday, November 5, 2019
Simpli.fi on Tuesday will introduce an Addressable Audience Curation tool as t ...
- Amperity Acquires Custora, Customer Analytics Platform
Email Marketing Daily, Ray Schultz - Tuesday, November 5, 2019
The firms hope to provide an end-to-end analytics platform. Custora's New Yo ...
- Infutor Takes On Programmatic And Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, November 4, 2019
Developers are working in beta to test Infutor's TruthSet Digital Device Gra ...
- Get Me A Steve-Bot
Media Insider, Steven Rosenbaum - Monday, November 4, 2019
It's an important and critical time in the evolution of the interne ...
- Privacy Watchdogs Seek To Expand Californians' Opt-Out Rights
PolicyBlog, Wendy Davis - Thursday, October 31, 2019
"Surveillance-based adtech is one of the greatest menaces to consumer data privacy ...
- French Authorities Authorize Crackdown On Apple, Other Tech Companies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 31, 2019
French authorities are stepping up compliance in a variety of areas relat ...
- Facebook Agrees To $643,000 Fine To Settle Privacy Investigation In U.K.
Digital News Daily, Wendy Davis - Wednesday, October 30, 2019
The settlement brings an end to a probe started by the Informati ...
- Pearl CDP Is Integrated With Mailchimp's Email Platform
Email Marketing Daily, Ray Schultz - Thursday, October 31, 2019
The integration allows clients to synchronize their email engagement data across platform ...
- VidMob Speaks Out About Its Not-For-Profit Division, Platform Used By YSFR To Launch Grassroots Fund-Raising Campaign
Digital News Daily, Laurie Sullivan - Tuesday, October 29, 2019
Last year, VidMob launched a not-for-profit division that works with charities. I ...
- UserTesting Acquires Truthlab
Email Marketing Daily, Ray Schultz - Wednesday, October 30, 2019
The deal combines UserTesting's machine learning with Truthlab's ability to build empat ...
- AI Is The Catalyst For New Data Sources But Optimization Remains A Challenge, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 29, 2019
Only 33% of marketers believe in their ability to fully optimize ...
- LinkedIn Data Finds Marketers Measure ROI Too Quickly
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 29, 2019
LinkedIn's research found marketers are expecting too much too soon. When retu ...
- Merkle Personifies Cross-Channel Analytics, Names It Archie
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 28, 2019
Archie, Merkle's latest analytics platform, aggregates data across platforms and gives markete ...
- Budgets Show Marketers Gaining Confidence In Programmatic Video, As Impressions Rise
Data & Programmatic Insider, Laurie Sullivan - Monday, October 28, 2019
Programmatic video ad spending is expected to reach $29.2 billion this yea ...
- Mall Of America Is A Case Study In Smart Profiling
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Ciceron's Ashley Evenson and Mall of America's Sara Johnson share with y ...
- Marketing Tech Company NaviStone Must Face 'Eavesdropping' Claims
Digital News Daily, Wendy Davis - Thursday, October 24, 2019
A federal judge refused to dismiss a lawsuit alleging that shopping si ...
- Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity
Email Insider, Ray Schultz - Friday, October 25, 2019
A Merkle study shows that large firms are lagging when it com ...
- Haven Life Banks On Partnership With Amazon's FireTV
Show Daily, Nina Lentini - Thursday, October 24, 2019
Nearly all of its prospect audience is matched to Amazon's, giving ...
- Freckle, iCrossing Partnership Focuses On Privacy Compliance And Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 22, 2019
The partnership between data and media measurement company Freckle and iCrossing wi ...
- Data Shows More Then Half Of Google Searches Lead Shoppers To Fake Goods
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 21, 2019
The findings suggest Google puts consumers at risk of buying fake electroni ...