- Kenshoo, Profitero Data, Ecommerce Partnership Looks Promising For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
The partnership will combine ecommerce performance analytics with enterprise marketing technology ...
- Sweat Of the Brow? What The Gupta Copyright Verdict Means For Email List Owners
Email Insider, Ray Schultz - Wednesday, June 17, 2020
The decision, won by Infogroup against DatabaseUSA, could lessen the impact ...
- A Framework For Measuring Ad Outcome
MediaDailyNews, George Ivie - Tuesday, June 16, 2020
The industry needs an agreed upon, well-vetted and researched set of standar ...
- Adobe Data Shows Online Spending In May Exceeds Holiday Sales
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 15, 2020
Consumers spent $82.5 billion online in May -- up 77.8% year-over-year ...
- Black Lives Matter Movement Shifts Consumer Behavior, Data Segments Worldwide
Data & Programmatic Insider, Laurie Sullivan - Monday, June 15, 2020
Data collected and shared separately by Clickagy and Eyeota shows a chan ...
- 'The Economist' Launches First Presidential Forecast, Predicts Biden Win
Publishers Daily, Melynda Fuller - Friday, June 12, 2020
The model's use of machine-learning allows it to maximize accuracy by emphasizi ...
- DoubleVerify Looks To Bring New Reporting Platform For CTV Ad Inventory, Map App Names
Digital News Daily, Wayne Friedman - Wednesday, June 10, 2020
DoubleVerify is looking to bring a new transparent reporting platform for C ...
- California Privacy Advocates Seek Court's Help With Ballot Initiative
Digital News Daily, Wendy Davis - Wednesday, June 10, 2020
California privacy advocates are seeking a court order requiring Secretary of Sta ...
- Inscape Expands Smart TV Data Sample Size, Adds Demos, Audience Targets
Television News Daily, Wayne Friedman - Wednesday, June 10, 2020
Inscape has created a product called National Representative Panel, produced with da ...
- Ad Industry Protests California AG's Proposed Privacy Rules
Digital News Daily, Wendy Davis - Tuesday, June 9, 2020
The ad industry wants California to scrap a proposed privacy regulation th ...
- YouTube Updates Self-Certification Video Ad Guidelines Amid Social Unrest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
YouTube self-certification is now rolling out to the entire community, and conte ...
- Stirista Raises $13M From Wavecrest To Focus On Identity-Driven Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
The investment is intended to help Stirista ramp up its Customer Da ...
- WhatsApp Fixes Google Search Data Leak
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 9, 2020
Phone numbers of some of WhatApp users appeared in Google search results, b ...
- Shopper Marketing Marries OTT: Roku Adds Kroger Data, Analytics To Lure CPG Advertisers
Video Insider, Karlene Lukovitz - Tuesday, June 9, 2020
Kroger's customer data on 60 million-plus households from its nearly 2,800 supermarke ...
- Technology Builds Ad Creative, A/B Tests Show It Performs Better
Data & Programmatic Insider, Laurie Sullivan - Monday, June 8, 2020
Technology introduced Monday allows marketers to optimize ad creative to be serv ...
- Analytics Fitness Test: HBR Study Finds Holes In Performance
Email Insider, Ray Schultz - Monday, June 8, 2020
Few firms are skilled at delivering real-time customer interactions across touchpoints a ...
- CustomerLabs Offers No-Code CDP
Email Marketing Daily, Ray Schultz - Monday, June 8, 2020
The new platform is designed to remove the tedium of collecting a ...
- Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data
Performance Marketing Insider, Laurie Sullivan - Monday, June 8, 2020
Kelly Gillease, CMO at Nerdwallet, opened the first virtual Search & Performan ...
- How Millennial, Gen Z Perceptions Of Search And Privacy Are Changing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 8, 2020
Almost half of millennial and Gen Z consumers in a recent surv ...
- Health Vs. Search Data: What Are People More Willing To Share?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 8, 2020
There's a perception that Google's incognito mode allows people to browse t ...
- Leadspace Links Its B2B Data With Microsoft Dynamics 365 Customer Insights
Email Marketing Daily, Ray Schultz - Friday, June 5, 2020
The connection is now in preview mode, but will be generally availab ...
- Litmus Integrates Its Email Previews With SAP Marketing Cloud
Email Marketing Daily, Ray Schultz - Thursday, June 4, 2020
The arrangement is designed to help brands streamline their email creation a ...
- Google Sued For Allegedly Tracking Chrome 'Incognito' Users
Digital News Daily, Wendy Davis - Wednesday, June 3, 2020
Google violates federal and California privacy laws by tracking Chrome users w ...
- Email Deliverability Issues Cause Financial Pain, Marketers Say
Email Marketing Daily, Ray Schultz - Wednesday, June 3, 2020
Brands face many deliverability challenges, including bounces and being blacklisted, Validity a ...
- Marketers Bring Antitrust Suit Against Google
Digital News Daily, Wendy Davis - Monday, June 1, 2020
Three online advertisers allege in a class-action complaint that Google violates antitru ...
- FreshAddress Makes Six Key Hires
Email Marketing Daily, Ray Schultz - Tuesday, June 2, 2020
The appointments include Jim Tinney as vice president of sales and marketin ...
- Stressing Transparency, Fairness, WFA Publishes New Data Ethics Report
MAD, Steve McClellan - Monday, June 1, 2020
CMOs say issues around data collection and privacy have become a high ...
- Lotame Appoints Rock-And-Roll Dreamer, Entrepreneur To Lead Latin America Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
Lotame's managing director of Latin America says the company is helping clien ...
- OMD's Geraci Joins Ad-Tech Company Adcuratio Media
Television News Daily, Wayne Friedman - Monday, June 1, 2020
Longtime Omnicom Media Group executive Chris Geraci has joined Adcuratio Media, ...
- Advertising Industry Begins Process To Gain Data Certification
Data & Programmatic Insider, Laurie Sullivan - Monday, June 1, 2020
Eyeota is one of the first companies to gain certification through ...