- Facebook Introduces Data Transfer Tool For Photos With Strict Privacy Standards
Data & Programmatic Insider, Laurie Sullivan - Monday, December 2, 2019
The data transfer tool will adhere to current and forthcoming privacy regulatio ...
- California Pulls In Over $50 Million A Year Selling Drivers' Data: Study
Email Marketing Daily, Ray Schultz - Monday, December 2, 2019
The California DMV claims these sales further such objectives as risk assessme ...
- Q&A With Marcus Hotels CMO Erin Levzow
MediaPost Connect, Nina Lentini - Wednesday, November 27, 2019
We're going to hear how Marcus Hotels gives its guests tours ...
- 'Let It Go,' Grandma -- The Search For 'Frozen' Heats Up
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 27, 2019
Search and analytics company Bloomreach pulled "Frozen 2" search and purchasing dat ...
- Google Maps Thanksgiving Holiday Traffic: No, Not That Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 26, 2019
By crunching anonymized data such as speed and location, Google can provi ...
- Are You Ready For 'Very Big Data?'
Research Intelligencer, Joe Mandese - Tuesday, November 26, 2019
If you thought Big Data was big, just wait for the volu ...
- How PepsiCo's Kevin Moeller Became A Data Rock Star
Data & Programmatic Insider, Laurie Sullivan - Monday, November 25, 2019
Moeller leads the media insights and analytics team across North America, ...
- Washington State Preps New Privacy Bill
Digital News Daily, Wendy Davis - Friday, November 22, 2019
Lawmakers in Washington are readying a privacy law that would enable consume ...
- IPG Hires Data Watchdog
Mediapsssst, Richard Whitman - Sunday, November 24, 2019
Her actual title is a bit longer: Sheila Colclasure has been appoint ...
- LexisNexis Risk Solutions, Industry Groups Pushing For Federal Privacy Data Laws To Replace CCPA
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 25, 2019
The CCPA will have significant unintended adverse effects on consumer protections, sa ...
- Garbage In, Garbage Out: B2B Brands Are Drowning In Bad Leads
Email Insider, Ray Schultz - Friday, November 22, 2019
Third-party vendors are deluging the market with badly qualified, non-permission-based email list ...
- Experian Unveils Customer Identity Tool
Email Marketing Daily, Ray Schultz - Friday, November 22, 2019
Experian's new solution combines machine-learning algorithms and deterministic and probabilistic techniques. ...
- New Platform Allows Consumers To See Their Data Under GDPR, Without Email Address
Email Marketing Daily, Ray Schultz - Thursday, November 14, 2019
33Across says EU citizens can click to delete or download data ...
- CIOs Most Worried About Security, Next About Moving To The Cloud: Adobe
Email Marketing Daily, Ray Schultz - Wednesday, November 20, 2019
Only 15% of chief information officers (CIOs) give high marks to the ...
- Google, Tech Companies Dance Around Data Requests From Congressional Antitrust Query
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 19, 2019
Amazon, Apple, Facebook, and Google responded to a congressional committee's questions, most ...
- Salesforce Debuts New Data Suite To Provide Single View Of Customer
Digital News Daily, Ray Schultz - Tuesday, November 19, 2019
Customer 360 Truth provides a universal Salesforce ID for each customer, t ...
- 6sense Partners With Drift To Support B2B Account ID
Email Marketing Daily, Ray Schultz - Tuesday, November 19, 2019
The arrangement allows joint clients to integrate 6sense account segments into Dr ...
- 4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-Housing
MediaDailyNews, Joe Mandese - Tuesday, November 19, 2019
Nearly two-thirds (62.6%) of senior ad industry execs on both the supp ...
- Report: Programmatic Space Needs More Automation, Better Data
Mediapsssst, Richard Whitman - Monday, November 18, 2019
The 4As and The 614 Group are out with a new repo ...
- GroupM Unveils Marketing-To-Ad Spending 'Multiples,' Finds No Pattern On Which Is Winning -- Yet
MediaDailyNews, Joe Mandese - Monday, November 18, 2019
To illustrate the relative role that paid media-based advertising has in t ...
- Have You Ever Targeted A Consumer Based On Their DNA? You Probably Will
Research Intelligencer, Joe Mandese - Monday, November 18, 2019
Sparks & Honey's new report puts significant dimensions around the potential ...
- Adobe Personalizes Customer Experience, With Privacy At Core
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
Adobe has announced several improvements to its Experience Platform, including a w ...
- Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer Privacy
Digital News Daily, Laurie Sullivan - Thursday, November 14, 2019
Advertisers will still have the page URL and AppNames/App ID to evalua ...
- Data Is At The Heart Of Everything A D2C Brand Does
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
When D2C brands look to development new products, how do they u ...
- Seclore Debuts Tool To Safeguard Incoming Data
Email Marketing Daily, Ray Schultz - Thursday, November 14, 2019
The Data Protection Portal adds usage controls and tracks emails and documen ...
- Yext, Nextdoor Help Improve Local Business Experience
Performance Marketing Insider, Laurie Sullivan - Thursday, November 14, 2019
The global integration allows businesses using Yext to publish relevant facts ...
- Google Moves Into Banking, Gains Access To Treasure Trove Of Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 13, 2019
Google plans to offer banking services in 2020. The move suggests Goog ...
- Nike: Search Terms Influence Consumers Differently On Google Vs. Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 14, 2019
On Nike.com, searches are product-specific. On Google, searches lead to interactions ...
- Feds Eye Google's Massive Health-Data Project, Lawmakers Roused
Digital News Daily, Karlene Lukovitz - Wednesday, November 13, 2019
The HHS Civil Rights unit will investigate whether sharing and analysis ...
- No More Mr Nice Guy -- Papers Fight Back As The Cookie Crumbles
London Blog, Sean Hargrave - Wednesday, November 13, 2019
Newspapers are not giving away data, but are moving to selling quali ...