- Nielsen Sells Music Unit To Valence Media, Owner Of Billboard-The Hollywood Reporter
MediaDailyNews, Wayne Friedman - Wednesday, December 18, 2019
Nielsen is selling its music data unit Nielsen Music to Valence Medi ...
- DAA Readies California Opt-Out Tools
Digital News Daily, Wendy Davis - Wednesday, December 18, 2019
Starting next month, the ad industry self-regulatory group Digital Advertising Alliance wi ...
- Google Calls Out Mapping Challenges And How Data Contributes To Solutions
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 18, 2019
Google Maps developers seem to be finally recognizing the need for differe ...
- Google Halts Chrome Rollout On Android After Bug Deletes Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 16, 2019
A major bug that deletes user data and resets mobile apps forc ...
- 65% Have Connected Cars, 54% Concerned About How Data Is Used
Connected Thinking, Chuck Martin - Monday, December 16, 2019
More consumers are getting connected car features, but automakers will have ...
- MightyHive Develops Data Cleanroom Business For A New Decade
Data & Programmatic Insider, Laurie Sullivan - Monday, December 16, 2019
The concept of the cleanroom, especially for "walled gardens" such as retaile ...
- Experian Offers Data Via AWS Data Exchange
Email Marketing Daily, Ray Schultz - Monday, December 16, 2019
The arrangement excludes personally identifiable information, the company says. ...
- Competitive Analysis On Amazon Takes A Turn
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 13, 2019
Gradient.io, an intelligent insights platform that tracks sales on Amazon, set o ...
- Connections Between SEO And Timing Of Press Releases
Performance Marketing Insider, Laurie Sullivan - Friday, December 13, 2019
The 2019 Press Release Benchmark Report is relevant to search marketers becau ...
- Intema Adds Automation Feature To Email Platform
Email Marketing Daily, Ray Schultz - Thursday, December 12, 2019
The new tool is designed partly to open up sales opportunities ...
- HelloFresh's Paula Hakkaja on Testing, Personalization & Customer Behavior
MediaPost Connect, Dianna Dilworth - Thursday, December 12, 2019
Paula Hakkaja, CRM Manager at HelloFresh, will be speaking on a pan ...
- You & Mr Jones CEO Shares 2020 Predictions As Company Announces $200M In Funding
Digital News Daily, Laurie Sullivan - Tuesday, December 10, 2019
The CEO of You & Mr Jones believes the next decade wi ...
- OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising
Digital News Daily, Laurie Sullivan - Wednesday, December 11, 2019
The patent highlights OpenX's vision of allowing both marketers and publishers ...
- Acquia To Acquire AgilOne, CDP Provider
Email Marketing Daily, Ray Schultz - Wednesday, December 11, 2019
AgilOne provides a single view of the customer fueled by machine learnin ...
- CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 10, 2019
Although 57% of marketers believe data security, privacy and accountability are t ...
- Predictions 2020: Search, Performance Marketing, Video, Programmatic, Data, AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 11, 2019
To demystify future trends from search to programmatic and online video, "Sear ...
- Vizio Launches Direct-To-Purchase, Smart TV Advertising Business
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
With the new service, advertisers can buy TV inventory across Vizio's SmartCa ...
- Three Data-Driven Email Strategies
Around the Net in Email, Ray Schultz - Tuesday, December 10, 2019
Email marketing campaigns can improve with the help of data and analytic ...
- How Arsenal F.C. Used GDPR to Improve Customer Relationships
MediaPost Connect, Dianna Dilworth - Tuesday, December 10, 2019
For many brands, the threat of GDPR created headaches and fear. F ...
- Antitrust Regulators Probe Publisher Data-Sharing With Google
Publishing Insider, - Tuesday, December 10, 2019
The European Union has been more aggressive about regulating the behavior ...
- Equifax Creates New Segment Targeting Options Through Neustar Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 9, 2019
Equifax created a new product through a partnership with Neustar initially ...
- Exponential Interactive Focuses On Connected TV With Launch Of VDX.tv
Data & Programmatic Insider, Laurie Sullivan - Monday, December 9, 2019
The company uses three data sources -- "consumers who have not be ...
- Sanders Wants To Restore Net Neutrality Rules, Ban Data Caps
Digital News Daily, Wendy Davis - Friday, December 6, 2019
"High-speed internet service must be treated as the new electricity -- ...
- MDC Partners Forms New Creative Hub Led By Doner
MAD, Larissa Faw - Thursday, December 5, 2019
The move, one of several, is designed to offer wider services ...
- New Email Strategy Spikes Salvation Army Donations
MediaPost Connect, Nina Lentini - Friday, December 6, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 5, 2019
Vans, which is one of the most-searched terms in the U.S., to ...
- Litmus Unveils Data-Driven Email Testing Service
Email Marketing Daily, Ray Schultz - Thursday, December 5, 2019
Litmus says its technology will recommend testing based on account-specific analytics d ...
- Mojeek Pushes To Become The Next Google
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 3, 2019
U.K.-based search engine Mojeek announced taking delivery of 100 new servers Mond ...
- Salvation Army Donations Spike Upon New Email Strategy
The MediaPost Cases, Nina Lentini - Tuesday, December 3, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Vitamin Shoppe Adds Data-Driven, In-Store Sampling
Connected Thinking, Chuck Martin - Monday, December 2, 2019
Rather than samples being blindly handed to passersby, data about who ...