- Search Heads Into Multiverse Universe
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 15, 2025
BrightEdge data explains fragmentation, its impact on advertising and why Statcounter's Decemb ...
- The Death - And Rebirth - Of The Planner
Planning & Buying Insider, Dmitri Kazanski - Wednesday, January 15, 2025
Planners are entirely out of their element when attempting to compete wi ...
- Criteo Taps Dentsu America's Komasinski As CEO
MAD, Joe Mandese - Tuesday, January 14, 2025
Dentsu has named Giulio Malegori chairman and acting CEO of Dentsu Americ ...
- Judge Sides Against Google In Privacy Suit Over Children's Data
MediaDailyNews, Wendy Davis - Monday, January 13, 2025
A federal judge has rejected Google's bid to dismiss claims that ...
- AI Driving Growth In Invalid Online Traffic, Email Spam
MediaDailyNews, Laurie Sullivan - Friday, January 10, 2025
DoubleVerify's data shows 16% of GIVT from known-bot impressions in 2024 we ...
- Google Eyes Autonomous AI To Protect Consumer Data Online
MediaDailyNews, Laurie Sullivan - Monday, January 13, 2025
Privacy Sandbox will seem outdated by the time Google releases its ne ...
- Microsoft Unveils Retail Platforms Ahead Of NRF: Beta Users Include Kohl's, Publicis
MediaDailyNews, Laurie Sullivan - Thursday, January 9, 2025
Kohl's became one of the first to use Curate for Commerce ...
- Comcast, Mediaocean Extend Creative, Media Management Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, January 8, 2025
The expanded integration is the first to offer these services from o ...
- Albertsons, TransUnion, DoorDash, Ibotta Expand Data Partnerships At CES
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
A string of ad platforms expanded their retail media ad partnerships th ...
- Amazon Gives Brands Access To Years Of Shopping Data
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Amazon Ads will give brands access to the past five years ...
- A Sell-Side Solution For Reach & Frequency Across CTV, Linear And Digital
Planning & Buying Insider, Wayne Friedman - Tuesday, January 7, 2025
Innovid says the product - in a partnership with Roku - wi ...
- As Search Traffic To Publishers Declines, Captify Delivers More Data Signals
Data & Programmatic Insider, Laurie Sullivan - Monday, January 6, 2025
The Independent, Ranker, and Haymarket are some of the publishers using wh ...
- Misinformer Of The Year: You
Red, White & Blog, Joe Mandese - Monday, January 6, 2025
Well, the majority of you, anyway. What's that you say? "How da ...
- Pivoting To Performance KPI Management Draws On Data
Performance Marketing Insider, Laurie Sullivan - Friday, January 3, 2025
A pivot in thinking took a Seoul-based company in another direction wi ...
- Gen AI's Marketing Power Relies On Quality Data
Research Intelligencer, Rob Williams - Friday, January 3, 2025
A significant number of marketing leaders worldwide said they confront barriers towa ...
- Advertisers Have A Lot Of Explaining To Do In 2025
Performance Marketing Insider, Laurie Sullivan - Thursday, January 2, 2025
Online transactions managed by companies like PayPal are a huge part ...
- TV News Networks' 2024 Ad Spend Flat At $2.53B
Television News Daily, Wayne Friedman - Tuesday, December 31, 2024
Fox News Channel led the way at $1.2 billion, down 6%, wi ...
- Data Platform Lets Advertisers Verbally Ask To Build Audiences, Monitor CPCs
Data & Programmatic Insider, Laurie Sullivan - Monday, December 30, 2024
Akkio, an AI data platform for ad agencies, earlier this year releas ...
- Citing Surveillance Fears, Women's Group Praises FTC Settlements
MediaDailyNews, Wendy Davis - Thursday, December 26, 2024
"Data brokers' continued collection and sale of people's personal information, such ...
- Startup Shakes Up Data Black Box In AI Overviews, Perplexity, ChatGPT
Performance Marketing Insider, Laurie Sullivan - Thursday, December 26, 2024
Agencies, publishers and brands have complained that AI-generated search can bury conten ...
- Yahoo Becomes First DSP To Adopt IAB Tech Lab's Data Transparency Labels
MediaDailyNews, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- Yahoo DSP became the first demand-side platform ...
- Red Flags Force Product, Compliance, Data Governance Teams To Talk
Data & Programmatic Insider, Laurie Sullivan - Monday, December 23, 2024
Teams are being built within companies to determine products, processes and procedur ...
- Why Blockchain Datasets Matter For Brands
Media 3.0, Colin Kirkland - Monday, December 23, 2024
SonarX's partnership with Amazon's AWS makes its datasets accessible to developers, enterpris ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented Media
Research Intelligencer, Rob Williams - Monday, December 23, 2024
Broad brand awareness and personalized outreach not only capture attention but al ...
- X Must Face Suit Over Data Breach, Judge Rules
MediaDailyNews, Wendy Davis - Thursday, December 19, 2024
Users of X, formerly Twitter, can move forward with a class-action complai ...
- Texas Groups Press Judge To Block Restrictions On Teen Targeting
MediaDailyNews, Wendy Davis - Thursday, December 19, 2024
Advocacy groups say a new social media law in Texas is hinderi ...
- In Advance Of Upfront, JIC Preps First Currency Audits, Deems VideoAmp Demos 'Transactable'
MediaDailyNews, Joe Mandese - Thursday, December 19, 2024
While not a new certification, the JIC announced VideoAmp's "personification" method ...
- Google Updates Privacy Policy, Reflects Shifts In Ad Biz
MediaDailyNews, Laurie Sullivan - Wednesday, December 18, 2024
Google has alerted advertisers and publishers to changes prompted by shifts ...
- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'
Data & Programmatic Insider, Laurie Sullivan - Monday, December 16, 2024
To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- 'Not Enough' Ad Pie: New TV, CTV Advertisers' Small Slices
TV Watch, Wayne Friedman - Tuesday, December 17, 2024
Disney's Deborah Armstrong says "too much money is not coming to ...