- Content Piracy: Four in 10 Engage In It; 23% Think It's OK
Video Insider, Karlene Lukovitz - Tuesday, October 4, 2022
The increasingly fragmented streaming environment has accelerated an already serious problem. ...
- Facebook Settles Scraping Battle With Analytics Company
Digital News Daily, Wendy Davis - Friday, September 30, 2022
BrandTotal is agreeing to refrain from scraping consumer data, and to destr ...
- Lawmakers Urge FTC To Crack Down On Collection Of Children's Data
Digital News Daily, Wendy Davis - Friday, September 30, 2022
"Threats to young people online have reached a crisis point," lawmakers s ...
- Eric Schmidt Moves Deeper Into Web3
Performance Marketing Insider, Laurie Sullivan - Monday, October 3, 2022
Former Google CEO and Chairman Eric Schmidt believes Chainlink, a blockchain orac ...
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Magna points to "robust growth" of 19% in keyword formats including sear ...
- Snowflake Data Names Most Successful Companies In Data Stack
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Snowflake's report examines patterns and technologies used by its customers that generat ...
- FuboTV Sees Ad Spend Increase 62% For Campaigns Transacted Through Trade Desk Identity Graph
Television News Daily, Wayne Friedman - Monday, October 3, 2022
FuboTV says Q2 total revenue was up 65% to $216.1 million, wi ...
- How Sovrn, ID5 Enabled Publishers To Nearly Double eCPMs
Performance Marketing Insider, Laurie Sullivan - Friday, September 30, 2022
Collaborative tests that began between ID5 and Sovrn and many publishers s ...
- Marketers Have Room For Improving Customer Data Resources
Research Intelligencer, Rob Williams - Friday, September 30, 2022
The biggest barrier to personalization at scale is a lack of consiste ...
- Ogury, Hot On Personas, Appoints GM Of The Americas With A Team Mentality
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 29, 2022
Ogury GM of the Americas Anthony Flaccavento was a high school athle ...
- Industry Groups Want More Time To Weigh In On 'Commercial Surveillance'
Digital News Daily, Wendy Davis - Wednesday, September 28, 2022
The Chamber of Commerce, Business Roundtable, Privacy for America and others a ...
- Daycare Apps Pose Privacy Risks, Digital Rights Group Tells FTC
Digital News Daily, Wendy Davis - Wednesday, September 28, 2022
Some daycare and early education apps "allow public access to children's phot ...
- BMW's New Voice Assistant Will Use Amazon Technology
Marketing Daily, Tanya Gazdik - Wednesday, September 28, 2022
Customers can still choose to use either the BMW voice assistant a ...
- Lunio Raises $15 Million, Senior Leaders At Google Invest In Round
Performance Marketing Insider, Laurie Sullivan - Thursday, September 29, 2022
Lunio, a company focused on click-fraud prevention, announced closing $15 million ...
- WFA Study Finds Half Of CMOs Don't Know What 'Data Ethics' Means
MediaDailyNews, Joe Mandese - Wednesday, September 28, 2022
"Data ethics is complex and often remains an abstract concept, that ...
- Microsoft Investment Arm Leads $20M Funding In Decentralized Data Warehouse
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 27, 2022
Microsoft's Venture Fund M12 led a $20 million investment round in Spa ...
- Smart TV Makers' ACR Data: More 'Walled Gardens'? It Can Get Lonely
TV Watch, Wayne Friedman - Wednesday, September 28, 2022
TV set manufacturers' automatic content recognition data is in the sights ...
- Amazon, Google, And eBay Become Top 3 Destinations For Search, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, September 26, 2022
Retail media retains its lead when it comes to search, discovery a ...
- TikTok Increases Character Count In Posts - What This Means For Search And Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 26, 2022
The impact reaches far beyond TikTok's search-engine capabilities, and means it c ...
- Slack Debuts New Automation Tools At Dreamforce
Email Marketing Daily, Ray Schultz - Friday, September 23, 2022
The new offerings are called Slack canvas and Slack huddle. ...
- GroupM's Gerber: ACR Providers Are Being Glassholes, Need To Pool Their Data
MediaDailyNews, Joe Mandese - Friday, September 23, 2022
The head of GroupM's U.S. investment strategy Thursday called for industry acti ...
- Dentsu Strikes Advanced Local TV 'Currency' Deal With Comscore
Television News Daily, Wayne Friedman - Thursday, September 22, 2022
Comscore says Dentsu will become the first media agency network to partn ...
- Anteriad Data Is Offered In TransUnion's TruAudience Marketplace
Email Marketing Daily, Ray Schultz - Thursday, September 22, 2022
B2B marketers can use Anteriad to reach buyers and move leads throu ...
- IPG NewsGuard Exclusive Ending, Others Can Use TV News Ratings Beginning In January
MediaDailyNews, Joe Mandese - Thursday, September 22, 2022
"It was fascinating," Magna's Allie Kallish says of the data. "Overall, ...
- Viral Nation Acquires Influencer Analytics Company MediaKits
Digital News Daily, Colin Kirkland - Tuesday, September 20, 2022
The agency says it will integrate MediaKits' data aggregation with its te ...
- Twitter Battles With Users Over Ad-Targeting Snafu
Digital News Daily, Wendy Davis - Tuesday, September 20, 2022
A Maryland resident is pressing to proceed with a class-action complaint allegi ...
- How the Great Cookie Reckoning Begets Customer Appreciation
Marketing Insider, Jo Hayes - Wednesday, September 21, 2022
To ensure the best use of data we have, we need ...
- MRC Releases Final 'Outcomes' Measurement Standards
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2022
With the outcomes under its belt, the MRC is now in t ...
- Claritas Data Reveals Insights On Underserved, Diverse Latin And Hispanic Markets
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 21, 2022
Hispanic consumers make up 23.2% of the Millennial population in the U. ...
- Salesforce Debuts Genie, Tool For Unifying Real-Time Data
Email Marketing Daily, Ray Schultz - Tuesday, September 20, 2022
Salesforce has kicked off its 2022 Dreamforce conference with the debut ...