- FTC Should Take 'Firm Stance' On Privacy, Senator Argues
Digital News Daily, Wendy Davis - Friday, October 14, 2022
Tech companies currently "run the industry how they want, with little rega ...
- FTC Extends Deadline To Weigh In On Commercial Surveillance
Digital News Daily, Wendy Davis - Friday, October 14, 2022
The Federal Trade Commission will accept comments regarding potential privacy rules unt ...
- OpenAP Takes On Its First Non-TV Company, Snowflake Ventures, As An Investor
Television News Daily, Wayne Friedman - Monday, October 17, 2022
Advanced advertising company OpenAP says the Snowflake Ventures deal aims to increa ...
- Tealium Adds Consent Management, Other Tools
Email Marketing Daily, Ray Schultz - Friday, October 14, 2022
Ungoverned data can be a liability, the company says. ...
- Advocate Mactaggart Joins California Privacy Enforcement Board
PolicyBlog, Wendy Davis - Thursday, October 13, 2022
California AG Rob Bonta tapped real-estate developer and privacy advocate Alastair Mactagga ...
- Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2022
Spending on Google search ads overall grew 15% year-over-year in Q3 202 ...
- Clearbit Unveils Intent Data Platform
Email Marketing Daily, Ray Schultz - Thursday, October 13, 2022
B2B intelligence platform Clearbit has launched a tool called Capture that ...
- Former Google Ad Exec Launches Search Engine For Blockchain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 12, 2022
Sridhar Ramaswamy, who formerly led Google's ad business, is building a sear ...
- Cable TV Network, Broadcast Reach Sinks To New Lows In Q3
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Sixteen top cable TV networks are down to an average 17.5% rea ...
- Braze Partners With Snowflake, Meta On New Tools
Email Marketing Daily, Ray Schultz - Wednesday, October 12, 2022
Braze is offering Cloud Data Integration and WhatsApp support. The new produc ...
- Dentsu Levels Up, Creates Massive Multiplayer Consumer Research Study
MediaDailyNews, Joe Mandese - Wednesday, October 12, 2022
The new research fuses Dentsu's 400,000-respondent CCS panel with the attributes a ...
- First-Party Data Reorients Media Sales
MediaDailyNews, Nicole Perrin - Wednesday, October 12, 2022
Advertisers' increasing reliance on first-party data will materially change media planning, buyin ...
- Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 12, 2022
The technology identifies the number of individuals at a company reading mo ...
- Google Unveils Protocol PAIR That Enables Data Clean Rooms
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 11, 2022
Google on Tuesday announced a solution in Display & Video 360 th ...
- Fox Corp. Strikes Cross-Platform Measurement Deal With Innovid
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Fox Corp. has struck a multi-year partnership with Innovid for the measureme ...
- Google Cloud, Intel Launch Chip To Improve Data Center Performance
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 11, 2022
On Tuesday, Google Cloud and Intel announced a new chip aimed ...
- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To Cannabis
Data & Programmatic Insider, Laurie Sullivan - Monday, October 10, 2022
NBTV built a network to responsibly promote and sell alcohol and wi ...
- Data-Driven Riddle: B2C Brands Are Trying To Refine Their Strategies
Email Insider, Ray Schultz - Monday, October 10, 2022
A majority of B2C firms have not yet deployed predictive analytics wi ...
- Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 9, 2022
Walmart's Rollbacks and More officially kicks off the holiday shopping season wi ...
- Advertising, Ecommerce Data Continues To Show Rocky Holiday Quarter
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 14, 2022
A preholiday ecommerce survey from the analyst firm Baird Equity Research sugges ...
- Proposed Privacy Bill Draws Support From Coalition Of House Democrats
Digital News Daily, Wendy Davis - Thursday, October 6, 2022
"For the first time in our nation's history, this legislation will crea ...
- Folloze Offers Enhanced B2B Buyer Experience Platform
Email Marketing Daily, Ray Schultz - Friday, October 7, 2022
The tool has been strengthened through an integration with 6sense, the compa ...
- Colorado May Outlaw 'Emotionally Manipulative' Privacy Interfaces
PolicyBlog, Wendy Davis - Thursday, October 6, 2022
Proposed "dark pattern" regulations in Colorado would ban companies from trying ...
- Google Prevails In Battle Over 'Passive' Android Data Transfers
Digital News Daily, Wendy Davis - Wednesday, October 5, 2022
A federal judge in California has thrown out a lawsuit by Andro ...
- Tidying Up: B2B Brands Simplify Their Tech Stacks In Face Of Downturn
Email Insider, Ray Schultz - Thursday, October 6, 2022
And most are focusing on profitable channels like email, Twilio Segment repo ...
- Consumers Reject Monitoring Devices Even For Insurance Discounts
Email Marketing Daily, Ray Schultz - Thursday, October 6, 2022
And of those that would install home and auto devices, most wou ...
- Lotame: Demand For High-Quality Third-Party Data Soars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
The top-selling audience segments in North America for first-half 2022 were tho ...
- Google To Pay $85 Million To Settle Location Privacy Battle In Arizona
Digital News Daily, Wendy Davis - Tuesday, October 4, 2022
Google has agreed to pay $85 million to settle a privacy lawsu ...
- VideoAmp Launches Second-By-Second Audience Measurement
Television News Daily, Wayne Friedman - Tuesday, October 4, 2022
Ad-measurement platform VideoAmp says the measurement tool combines data from smart ...
- First 3 Weeks Of Amazon Prime's 'TNF' Averages 11.9M Viewers
Television News Daily, Wayne Friedman - Monday, October 3, 2022
Three weeks into its exclusive airing of NFL's "Thursday Night Football," Amaz ...