- Google Manipulates Users Into Allowing Tracking, Groups Tell FTC
Digital News Daily, Wendy Davis - Wednesday, June 29, 2022
Google unfairly manipulates people who create accounts into consenting to the collecti ...
- Finicky ROI: Email Is Not The Top Channel For SMBs
Email Insider, Ray Schultz - Thursday, June 30, 2022
Email is tied for second with content marketing as the leading R ...
- DirectIQ Debuts Email Automation Software
Email Marketing Daily, Ray Schultz - Thursday, June 30, 2022
The new tool is designed to streamline email marketing campaigns, the compa ...
- VideoAmp Now Integrated Into Mediaocean's Advertising Systems
Television News Daily, Wayne Friedman - Wednesday, June 29, 2022
Media measurement company VideoAmp will now be integrated as "currency" into Mediaocean ...
- NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
NBCU says it has closed the upfront with record results, with tot ...
- Data Detour: Lack Of Teamwork Impairs Both Access And Marketing At Most Firms
Email Insider, Ray Schultz - Wednesday, June 29, 2022
Almost all companies want to make better use of existing data ...
- Bounceback Bounty: The Rates Are Going Up Even As Engagement Improves, Study Says
Email Marketing Daily, Ray Schultz - Wednesday, June 29, 2022
Four in five marketers say that at least 20% of their databa ...
- FCC Asks Apple, Google To Remove TikTok From App Stores
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 29, 2022
Leaked audio from 80 internal TikTok meetings to BuzzFeed in early Ju ...
- Republican Senators Warn Of TikTok's 'Serious Security Risks'
Digital News Daily, Wendy Davis - Monday, June 27, 2022
Warning of ongoing security risks, six Republican Senators are pressing the Bid ...
- RollWorks Launches Tool To Help B2B HubSpot Users Act On Engagement Signals
Email Marketing Daily, Ray Schultz - Tuesday, June 28, 2022
Email alerts can be sent to sales teams, alerting them when accoun ...
- Dollar General Expanding Ad Network, Eyes Self-Service Option
Data & Programmatic Insider, Laurie Sullivan - Monday, June 27, 2022
Dollar General has begun to explore a variety of ad options, addi ...
- Lawmakers Urge FTC To Probe Google, Apple Over Ad Identifiers
Digital News Daily, Wendy Davis - Friday, June 24, 2022
Four Democratic lawmakers are urging the FTC to investigate Apple and Goog ...
- Abortion Ruling Spurs Calls For New Privacy Protections
Digital News Daily, Wendy Davis - Friday, June 24, 2022
Hours after the Supreme Court announced its decision reversing Roe v. Wad ...
- Brands Worry About Economic Future, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 24, 2022
Some 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- Klaviyo Debuts Data Tool For Enterprise Brands
Email Marketing Daily, Ray Schultz - Friday, June 24, 2022
The new product combines data within one unified platform to facilitate decision ...
- Horizon To Test Comscore Local TV Measurement As 'Currency'
MediaDailyNews, Wayne Friedman - Thursday, June 23, 2022
Comscore was the only local TV measurement company selected to participate ...
- 'Revenge Spending' And The Groundswell Of Inflationaires
MediaDailyNews, Hunter Thurman - Friday, June 24, 2022
While the only constant is that things will continue to change, mo ...
- Companies Missing Key Steps In Privacy Compliance
Performance Marketing Insider, Laurie Sullivan - Friday, June 24, 2022
Nearly six in 10 execs say their organizations are very prepared ...
- How Will Brands Measure Ad Performance In The Metaverse? A Conversation With Frank Zazza
Digital News Daily, Colin Kirkland - Wednesday, June 22, 2022
Frank Zazza, known as the father of product placement, talks about t ...
- NAI Issues New Standards For Location Analytics Companies
Digital News Daily, Wendy Davis - Wednesday, June 22, 2022
New voluntary standards issued by the Network Advertising Initiative restrict some membe ...
- Privacy Umbrella: Most Firms Prefer One Big Federal Law
Email Insider, Ray Schultz - Thursday, June 23, 2022
Almost 90% of firms have increased their budgets to comply with sta ...
- Privacy Rules Make Email And Other Digital Channels Less Effective, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, June 23, 2022
Over 90% of B2C marketers have seen channels decline, Spectrm reports. ...
- How Brands Can Maximize First-Party Data To Create Virtuous Loyalty Cycle
Marketing Insider, Sheena Banton, Jillian Tate - Thursday, June 23, 2022
One tip: Focus on actionable intelligence, not the amount of data. ...
- Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2022
Adform released research at the Cannes Lions festival showing that first-party I ...
- OpenAP To Partner With Snowflake For 'Clean Room' Project
Television News Daily, Wayne Friedman - Thursday, June 23, 2022
Through the deal with Snowflake, Open AP is starting a clean ro ...
- FreeWheel To Enable Linking First-, Third-Party Data To ID Solutions
Digital News Daily, Karlene Lukovitz - Wednesday, June 22, 2022
The new identity capabilities, to be released later this year, include interoperabili ...
- VideoAmp Strikes Deal With TelevisaUnivision For New Data, 'Currency'
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
VideoAmp data will work with TelevisaUnivision's Hispanic household data graph, covering 8 ...
- Tremor International Makes $25M Investment In Smart TV Operating System
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Tremor International's platform Unruly will be the exclusive supply-side platform in t ...
- Harvard Business Review's Email Education
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Three years ago, HBR used email to push out one promotion p ...
- Privacy Watchdog To 'Strictly Enforce' Opt-In Consent Requirements In 2023
Digital News Daily, Wendy Davis - Tuesday, June 21, 2022
An ad industry self-regulatory watchdog on Tuesday issued a warning that cou ...