- Most Consumers Don't Ask Companies To Remove Personal Data
Research Intelligencer, - Tuesday, July 19, 2022
Sixty-two percent of people in the U.S. have never demanded that ...
- Samsung Ads Creates Massive Ecosystem For Advertisers, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 18, 2022
Samsung continues to build a massive ad ecosystem to support how publishe ...
- Strong Correlation Between TV Viewers' Attention, Marketers' Brand Gains: Survey
Television News Daily, Wayne Friedman - Monday, July 18, 2022
There is a direct "one to one" correlation between TV commercials' "attentio ...
- Google Changing Ranking Of Personal Data Websites Based On Privacy Concerns?
Performance Marketing Insider, Laurie Sullivan - Monday, July 18, 2022
Google continues to reduce the rankings of some information-broker websites that ma ...
- Signal AI Intelligence Graph Makes Sense Of The World's Unstructured Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 15, 2022
Data insights company Signal AI has announced the launch of its Extern ...
- House Panel Advances Opt-In Privacy Bill
PolicyBlog, Wendy Davis - Thursday, June 23, 2022
A House panel advanced a sweeping privacy bill that, if passed, cou ...
- CMOs Prioritize Advertising Metrics Among Data Sources
Research Intelligencer, - Friday, July 15, 2022
CMOs have a variety of ways to obtain data that guide the ...
- Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2022
SKUx wants to change the way promos are delivered and redeemed. Develope ...
- How Marketers Can Drive Customer Acquisition Despite Budget Cuts, Profitability Focus
Performance Marketing Insider, Laurie Sullivan - Thursday, July 14, 2022
Even as leading insurance brands look to cut expenses by reducing marketi ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Collaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- New Phishing Scam Is Built On Fake Subscription Invoices
Email Marketing Daily, Ray Schultz - Wednesday, July 13, 2022
Phony emails pretend to be from such services as Zoho and MasterCl ...
- Disney, The Trade Desk Expand Deal, Matching Audience, Identity Graphs For Media Buys
Television News Daily, Wayne Friedman - Tuesday, July 12, 2022
With this deal, the companies say media buyers can discover and activa ...
- FTC Warns Companies Against Calling Data 'Anonymous'
Digital News Daily, Wendy Davis - Monday, July 11, 2022
"Companies that make false claims about anonymization can expect to hear fr ...
- Gen Z Wants Video And Personalization, But Is Less Interested In Email
Email Marketing Daily, Ray Schultz - Tuesday, July 12, 2022
Young people and high earners share video and personalization preferences, Idomoo repo ...
- Federated Identity: An Innovative Approach To Privacy-Centered Growth
MediaDailyNews, Adam Broitman - Tuesday, July 12, 2022
Marketers can bolster their sustainable marketing strategy through traditional walled gardens, commer ...
- Council Finds New Phase Of 'High-Velocity' Data, Most Brands Still Not Using AI Pervasively
MediaDailyNews, Joe Mandese - Tuesday, July 12, 2022
"Many need to get better at extracting relevant data signals across channel ...
- Consumers Tend To Trust Brands With Clear Data Policies
Research Intelligencer, - Tuesday, July 12, 2022
The way companies handle people's data has significant implications for brand val ...
- AWS, Airbnb, Nonprofits Support Consortium For Ukrainian Refugees
Data & Programmatic Insider, Laurie Sullivan - Monday, July 11, 2022
StandUP Ukraine, a collective of individuals, corporations and registered nonprofits, has launch ...
- Biden Executive Order Urges FTC To Protect Abortion Seekers' Privacy
Digital News Daily, Wendy Davis - Friday, July 8, 2022
Responding to the Supreme Court's reversal of Roe v. Wade, President J ...
- As The Flow Goes: Email Senders Facing Complex Tech Sector, Apple-Google Duopoly
Email Insider, Ray Schultz - Monday, July 11, 2022
Google has the largest usage. But does that reflect volume? Campaign Geni ...
- Google Reportedly Offers To Break Up Company To Fend Off Possible U.S. Antitrust Lawsuit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 8, 2022
Google has reportedly proposed splitting parts of its business that auction a ...
- Tubular Labs Moves Beyond Social To Integrate Search Insights, Web Browsing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 8, 2022
Tubular Labs, which provides insights from a variety of platforms, added da ...
- Meta Platform Moderators Were Allowed To Retrieve Deleted Messages In Messenger
Performance Marketing Insider, Laurie Sullivan - Friday, July 8, 2022
Brennan Lawson accused Meta Platforms of retaliation for firing him in 20 ...
- Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 7, 2022
Some believe the tools to identify performance for influencer marketing are lackin ...
- Senate Intelligence Committee Leaders Urge FTC To Investigate TikTok
Digital News Daily, Wendy Davis - Wednesday, July 6, 2022
Lawmakers on the Senate intelligence committee are urging the FTC to investiga ...
- Political Ads Mislead, More Than Half Of Survey Respondents Believe
Performance Marketing Insider, Laurie Sullivan - Thursday, July 7, 2022
Swaying votes in favor of a political party, initiative, or candidate ...
- Google, Microsoft, Others May Have Unknowingly Shared Data With Sanctioned Russian Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 6, 2022
RuTarget, the ad-tech firm owned by a Russian state bank, had visibili ...
- Amazon Free Grubhub+ Membership Aimed At Driving Local Ad Dollars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 6, 2022
The deal could bring in business for local restaurants and advertising dolla ...
- Meta Officially Ends Digital Payment Project Novi
Digital News Daily, Colin Kirkland - Tuesday, July 5, 2022
On Sept. 1, Meta's digital wallet payments pilot, Novi -- which enabl ...
- Google To Shed Location Data Showing Visits To Abortion Clinics
Digital News Daily, Wendy Davis - Tuesday, July 5, 2022
Faced with pressure from civil rights groups and Democratic lawmakers, Google n ...