- Data Downer: CRM Output Is Often Inaccurate And Costly
Email Insider, Ray Schultz - Thursday, February 10, 2022
Employees mislead decision makers with false data, while poor quality affects sale ...
- IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Since third-party cookies and identifiers power addressability and programmatic RTB, up ...
- First-Time Super Bowl Advertiser Criteo Takes Message Direct To Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
As a first-time Super Bowl advertiser, Criteo is on a mission ...
- Validity Upgrades Solution For Helping Salespeople Access Data
Email Marketing Daily, Ray Schultz - Tuesday, February 8, 2022
Data from multiple sources is consolidated in one view, the company s ...
- Innovid To Acquire TVSquared, Transaction Valued At $160M
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The companies say the deal will create a new standard for cross-platfo ...
- Certifiable
RTBlog, Joe Mandese - Monday, February 7, 2022
When the history of audience measurement gets written, 2022 will be remember ...
- Crypto is Madison Avenue's Dream Opportunity
Search & Performance Marketing Daily, Omri Argaman - Monday, February 7, 2022
The real growth opportunity for the ad industry, particularly in developed marke ...
- Metaverse Marketers Will Know What Customers Want Even More Than Digital, Legacy Media
TV Watch, Wayne Friedman - Monday, February 7, 2022
Just think about a VR/AR headset in the Metaverse. A marketer c ...
- The Rules Of The Game Change: B2B Brands Face Privacy Issues, Other Challenges
Email Insider, Ray Schultz - Friday, February 4, 2022
First-party data will be essential as third-party cookies disappear, and firms wi ...
- Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 3, 2022
Consumer insights platform DISQO analyzed traffic data from its platform to determi ...
- Linear TV Reach Challenges Continue, Samba TV Study Finds
Television News Daily, Wayne Friedman - Friday, February 4, 2022
Samba TV's research found that 97% of linear TV ad budgets ...
- IAB Europe's Consent Framework Violates Privacy Law, Regulator Says
Digital News Daily, Wendy Davis - Wednesday, February 2, 2022
IAB Europe's transparency and consent framework "fails to comply with a numb ...
- Acxiom Teams Up With Treasure Data On Identification
Email Marketing Daily, Ray Schultz - Thursday, February 3, 2022
The arrangement will help brands market in a cookieless ecosystem, the fi ...
- California AG Warns Companies Over Loyalty Programs
Digital News Daily, Wendy Davis - Tuesday, February 1, 2022
Califorina AG Rob Bonta has warned "major corporations" that their loyalty progra ...
- Data Doings: How Brands Use Information To Generate Demand
Email Insider, Ray Schultz - Wednesday, February 2, 2022
Most firms say they are effective at collecting and analyzing data, Ascen ...
- UM Delivers For Grubhub, 'Human-Centric' Approach Credited For Win
MediaDailyNews, Joe Mandese - Wednesday, February 2, 2022
UM will handle all strategy, planning, buying and data and analytics f ...
- Pandemic Fog: Consumers Feel Less Secure, Not Understood By Brands
Email Insider, Ray Schultz - Tuesday, February 1, 2022
Email marketers must cope with shifting consumer demands and even shopper identitie ...
- Darth Vader Vs. SEO: How They Are Alike
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 1, 2022
It seems the Star Wars character Darth Vader and search engine optimizati ...
- 2021 Media Agency of the Year: Wavemaker
Agency of the Year, Joe Mandese - Friday, January 7, 2022
Wavemaker has demonstrated the best creativity in how it is applying t ...
- Jebbit Receives $70M In Funding To Help Build Zero-Party Data Services For Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, January 31, 2022
Jebbit, which helps companies collect zero-party data, recently received a $70 milli ...
- The iOS Update And The New Era In Healthcare Email Marketing
Email Marketing Daily, Kent Groves, Olympia Mantsios - Monday, January 31, 2022
Future success in email marketing should be defined by deeper actions th ...
- Google Search URL Inspection API Tool To Programmatically Access Data
Performance Marketing Insider, Laurie Sullivan - Monday, January 31, 2022
Marketers can access the data requested from the URL Inspection Tool ...
- Google Expands Access To Differential Privacy Framework, Introduces Plume
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 28, 2022
Google's working on ways to make differential privacy more accessible and ...
- SiriusXM Unveils New 'ID' For Targeting Premium Audio Listeners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 31, 2022
AudioID's U.S.-based identity offering lives within SXM Media, leveraging datasets across te ...
- FASTs Are Gaining Speed - Though Viewers Are Getting Pickier Even About Free Streamers
Advanced TV Insider, Karlene Lukovitz - Friday, January 28, 2022
In Q4 alone, FAST penetration increased by 4.9 percentage points, making ...
- 2021 Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
Like the year before it, 2021 was a year of multiple transformatio ...
- Congress Urged To Restrict 'Alarming' Sale Of App Data To Law Enforcement
Digital News Daily, Wendy Davis - Thursday, January 27, 2022
Advocacy groups are urging lawmakers to move forward with a bill endors ...
- Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories
Performance Marketing Insider, Laurie Sullivan - Friday, January 28, 2022
Despite supply-chain slowdowns and record out-of-stock warnings during the 2021 holiday seaso ...
- Ad Industry, Privacy Advocates Spar Over 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, January 26, 2022
"Consumers receive virtually free access to massive amounts of information online ...
- Egress Adds To Team As It Seeks To Help Firms Avoid Data Breaches
Email Marketing Daily, Ray Schultz - Thursday, January 27, 2022
Jessie Coan will serve as vice president of corporate marketing, and Dunc ...