- Team Data: Most Brands Collaborate With Outside Firms To Share Insights
Email Insider, Ray Schultz - Tuesday, August 2, 2022
Firms increase their collaboration with outside companies, but face hurdles like t ...
- Sailthru Offers Tool For Collecting, Applying First- And Zero-Party Data
Email Marketing Daily, Ray Schultz - Tuesday, August 2, 2022
Users can build interactive polls and quizzes without help from IT, compa ...
- Nurx and the Lessons of DTC Brand Building
The MediaPost Cases, Lisa Singer - Tuesday, August 30, 2022
From TikTok to TV, the fast growing telehealth brand is a ca ...
- Focus Turns To Retail Media And Less Expensive Items For Remainder Of Year
Data & Programmatic Insider, Laurie Sullivan - Monday, August 1, 2022
Retail companies now have data companies analyzing ad trends to determine t ...
- Federal Privacy Bill Draws Opposition From California
Digital News Daily, Wendy Davis - Friday, July 29, 2022
California's privacy agency unanimously voted to oppose a federal privacy bill th ...
- Google Working On Feature To Highlight Retail, Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 29, 2022
Google's retail ads team has been working to create an offering th ...
- TikTok $92 Million Privacy Settlement Granted Approval
Digital News Daily, Wendy Davis - Thursday, July 28, 2022
A judge on Thursday approved TikTok's $92 million settlement of claims th ...
- How Apple IDFAs Still Affect Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, July 29, 2022
PubMatic looked at the Identifier for Advertisers (IDFA) opt-in rates after App ...
- UK Email Metrics Improved In 2021, But Some Advances May Be Due To Apple MPP
Email Marketing Daily, Ray Schultz - Thursday, July 28, 2022
As in the U.S., clicks may not be supplanting opens as ...
- AtData And Inbox Monster Partner On A Joint Suite Of Email Tools
Email Marketing Daily, Ray Schultz - Thursday, July 28, 2022
The arrangement combines AtData's data tools and Inbox Monster's email deliverability monitori ...
- California Privacy Agency Staff Recommend Opposing Federal Bill
Digital News Daily, Wendy Davis - Tuesday, July 26, 2022
California's privacy agency recommended opposing the proposed American Data Privacy Protection Ac ...
- Children's Advocates Push Senate To Regulate Social Media
Digital News Daily, Wendy Davis - Monday, July 25, 2022
"Taken together, the Kids Online Safety Act and the Children and Teen ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239M
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The deal is intended to expand Tremor's demand-side market share, the compa ...
- PubWise Granted Patent That Reduces Carbon Footprint, Related To Demand-Path Optimization
Data & Programmatic Insider, Laurie Sullivan - Monday, July 25, 2022
The patent's technology reduced the carbon footprint of programmatic transactions, said PubWi ...
- Google Urged To Curb Data Collection, Protect Users From 'Creative Prosecutors'
Digital News Daily, Wendy Davis - Friday, July 22, 2022
"The volume of data in Google's hands means that creative prosecutors wi ...
- Christine Frohlich Joins Verisk Marketing Solutions From Experian To Head Data Governance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 22, 2022
Christine Frohlich looks to carry on the legacy of female marketing leade ...
- Roku's Vision Of Personalization And The Future Of First-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 24, 2022
Supporting the shift to first-party data and its partnership with Microsoft, t ...
- Microsoft: What Makes Its Collaboration With Roku 'So Important'
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 24, 2022
Microsoft's TV attribution research revealed that online shoppers are more likely ...
- Lawmakers Question Oracle, Amazon And Others Over Location Data
Digital News Daily, Wendy Davis - Thursday, July 21, 2022
"Mobile phone location data can be used to track individuals who ha ...
- New Bill Would Abolish Arbitrary Data Caps
PolicyBlog, Wendy Davis - Thursday, July 21, 2022
The Uncap America Act, unveiled by Senators Ray Lujan and Cory Booke ...
- Bill That Would Outlaw Behavioral Advertising Advances To House Floor
Digital News Daily, Wendy Davis - Wednesday, July 20, 2022
Lawmakers in the House Energy and Committee on Wednesday voted to advan ...
- 75% Of U.S., U.K. Consumers Uncomfortable Buying From Brands With Poor Data Ethics
Digital News Daily, Karlene Lukovitz - Thursday, July 21, 2022
Growing mistrust has 40%+ saying they wish they could refuse to sha ...
- Social Jitters: Shoppers Trust Brands More Than Networks With Their Data
Email Insider, Ray Schultz - Thursday, July 21, 2022
Consumers have many complaints about using social media and trust brands mo ...
- I'll Like And Share The ANA Guidelines
MediaDailyNews, Crystal Duncan - Thursday, July 21, 2022
The ANA guidelines can level-set the industry, help us avoid inflated metri ...
- 'Clean Room' Developer InfoSum Reboots, Launches Platform Making Consumer Data More Frictionless
MediaDailyNews, Joe Mandese - Thursday, July 21, 2022
The new platform is more of a refinement, streamlining the process ...
- TikTok Owner Spent 130% More On Lobbying In U.S. In Q2 Vs. Q1
Performance Marketing Insider, Laurie Sullivan - Thursday, July 21, 2022
TikTok owner ByteDance spent $2.1 million on lobbying in Q2 2022, ...
- Elon Musk's Twitter Takeover Trial Will Begin In October
Digital News Daily, Colin Kirkland - Tuesday, July 19, 2022
Tesla CEO Elon Musk has now been summoned to battle Twitter ...
- Revised Privacy Bill Would Outlaw Some Forms Of Ad Targeting
Digital News Daily, Wendy Davis - Tuesday, July 19, 2022
The newest version of a sweeping bipartisan privacy bill, unveiled Tuesday mornin ...
- The Bunker Effect: Email, SMS And Mobile Teams Are Siloed At Many Brands
Email Insider, Ray Schultz - Wednesday, July 20, 2022
Firms are also plagued by lack of real-time analytics, Moengage reports. ...
- Microsoft Launches Cloud For Sovereignty
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 19, 2022
The Microsoft Cloud for Sovereignty is a solution for public-sector customers w ...