- News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
NewsGuard's ratings will be incorporated into Pulsar, a platform that helps brand ...
- BrightEdge Acquires SEO Data Company In Its Largest Acquisition To Date
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 23, 2022
SEO platforms of the future will require the capabilities of data-science infrastructu ...
- BrandTotal And Facebook Remain At Impasse In Scraping Battle
Digital News Daily, Wendy Davis - Monday, February 21, 2022
Analytics company BrandTotal and Facebook parent Meta have not been able ...
- CloudShare Integrates With Salesforce In Bid To Help B2B Sales Teams
Email Marketing Daily, Ray Schultz - Tuesday, February 22, 2022
The integration will allow firms to end manual data transfers while providi ...
- Conductor Fills Tech Gap With First Acquisition, Eyes Support For Amazon, YouTube
Data & Programmatic Insider, Laurie Sullivan - Monday, February 21, 2022
The acquisition of ContentKing will help Conductor build up its organic marketin ...
- B2B Data Firm Rhetorik Acquires Datarista
Email Marketing Daily, Ray Schultz - Monday, February 21, 2022
Rhetorik data will be integrated into Salesforce, HubSpot, Microsoft Dynamics and Marketo ...
- CIMM Day 2: Will Multiple Currencies Require A Currency Converter?
MediaDailyNews, Tony Jarvis - Friday, February 18, 2022
It became even more evident that the industry is moving toward multip ...
- When An Iconic Media Brand Outlives Its Value: IDG Renames Itself Foundry
Publishing Insider, Tony Silber - Friday, February 18, 2022
As Foundry, the former IDG will pair large-scale first-party data with i ...
- Happy Birthday, Mark!
RTBlog, Joe Mandese - Sunday, February 20, 2022
I know it's not until May 14, but consider this an ear ...
- Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 18, 2022
As consumers shift to buying more groceries online, Kraft Heinz has form ...
- Why Retail Media Networks Need To Be In Your Plan -- For Branding, Too
Digital News Daily, Brian Gioia - Thursday, February 17, 2022
When you focus on ROI, it's clear that it's well worth managi ...
- Grindr Fights Privacy Fine In Norway
Digital News Daily, Wendy Davis - Thursday, February 17, 2022
Grindr argues that the Norwegian decision was based on "incorrect and stereotypic ...
- Consumers Will Trade Data For Personalized Offers: Merkle
Email Marketing Daily, Ray Schultz - Friday, February 18, 2022
A Merkle study shows almost all consumers will provide more data ...
- Aletheia Marketing & Media Buys Zenzi, Enhances Tech-Targeting Capabilities
MAD, Fern Siegel - Thursday, February 17, 2022
"Zenzi will help marketers tap into the emotional desires of customers, whi ...
- Yahoo Takes ID-Free Targeting To The Web
Performance Marketing Insider, Laurie Sullivan - Friday, February 18, 2022
Publishers using Next-Gen Solutions -- now available for the open web ...
- Coding Skills As Important To Many Students As Learning A Foreign Language, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 17, 2022
The ability to teach students coding skills and the importance of da ...
- The Trade Desk Agrees To Provide Nielsen With Consumer Identity Data
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
With the deal, The Trade Desk will contribute identity demographic data ...
- Yahoo Offers 'ID-Less' Targeting Tool Via The Web
Email Marketing Daily, Ray Schultz - Thursday, February 17, 2022
Next-Gen Solutions was previously available via app, and is now being offer ...
- Data Shows Significant Gap Between Perception And Performance Of Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 16, 2022
ActionIQ on Wednesday released its first CX IQ Index. Media/publishing is t ...
- Google To Limit Cross-Device Tracking On Android Phones
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 16, 2022
Google today announced a multi-year initiative to curtail cross-device tracking on Andro ...
- Data Axle Forms Advisory Board With Execs From Amazon Web Services, Bain Capital
Email Marketing Daily, Ray Schultz - Wednesday, February 16, 2022
Also joining the board are former executives of Dun & Bradstreet a ...
- Data Is Widely Available, But Firms Lack Confidence In Their Ability To Use It: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 16, 2022
Companies have almost doubled the number of data fields they are usin ...
- Some Super Bowl Advertisers Forgot About Branding, Search And Recall Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 15, 2022
DISQO queried Super Bowl viewers on ad recall and brand perception a ...
- Consumers Want To Earn Real Money In The Metaverse, Most Against Meta Owning Data
Digital News Daily, Colin Kirkland - Tuesday, February 15, 2022
Blockchain tech company Advokate Group also found participants want to make re ...
- Coinbase's Super Bowl QR Code Ad Crashes The App
Data & Programmatic Insider, Laurie Sullivan - Monday, February 14, 2022
Coinbase Global, the largest U.S. cryptocurrency exchange, made its Super Bowl deb ...
- Two-Thirds Of Super Bowl Spots Score Just 'Average' Results
MediaPost Weekend, Wayne Friedman - Friday, February 11, 2022
Ads were measured for potential for brand equity and ability to boo ...
- French Privacy Regulator Says Use Of Google Analytics Unlawful
Digital News Daily, Wendy Davis - Thursday, February 10, 2022
The French National Data Protection Commission said Thursday that the use ...
- Average Super Bowl :30 Rises 5% To $4.8 Million
Digital News Daily, Karlene Lukovitz - Friday, February 11, 2022
Last year's average was just over $4.5 million, according to a n ...
- Enterprise-Wide Analytics System Is Offered By DataSelf
Email Marketing Daily, Ray Schultz - Friday, February 11, 2022
The revised ETL+ places data from multiple silos in one place, t ...
- Social Causes Through Data
Performance Marketing Insider, Laurie Sullivan - Friday, February 11, 2022
Many artists, musicians and brands have pledged royalties, funding and commitments ...