- Lotame Builds On Its Executive Team
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 7, 2022
Lotame on Monday announced three major promotions to strengthen its executive tea ...
- S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2022
S4M, which provides data that brings consumers into local businesses, rebranded ...
- Datonics, Atedra Release New CTV Data Offering
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2022
Michael Benedek, Datonics CEO, said "the reach is more granular via comprehensi ...
- Comcast Shows Peak Internet Traffic Continued Growth In 2021, Providing More Opportunities To Reach Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2022
Increased traffic both upstream and downstream for advertisers means greater opportunities ...
- Driving Data Home: How Small B2B Brands Create Demand
Email Insider, Ray Schultz - Thursday, March 3, 2022
Email is one of the B2B channels strengthened by data-driven marketing, RollWor ...
- How To Prepare For CPG's Post-Quarantine Renaissance
MediaDailyNews, Bill Durrant - Thursday, March 3, 2022
It's time to build a new marketing foundation and get creative agai ...
- Reddit, IPG Mediabrands Announce Global Enterprise Partnership Agreement
Performance Marketing Insider, Laurie Sullivan - Thursday, March 3, 2022
Reddit's partnership with IPG Mediabrands gives the agency real-time access to informati ...
- Microsoft President Calls Cyberattacks On Ukraine A Geneva Convention Concern
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 2, 2022
Microsoft has long called for creating a new Geneva Convention that gover ...
- Semrush Acquires Company With Expertise Supporting Sales Organizations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 2, 2022
Semrush on Wednesday said it would acquire Kompyte, a technology company driv ...
- Disney Signs Horizon Media For Its 'Clean Room' Data Service
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Disney Advertising has signed on Horizon Media as its first partner ...
- The Surprising Costs Of Online Privacy Notices
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 2, 2022
The research looked at whether all privacy notices used identical language ...
- Google Gives Devices 'Social Intelligence,' Enables Non-Verbal Communications
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 1, 2022
Google is exploring how to give computers "social intelligence" to interact wi ...
- Disney Advertising Strikes Data Deals With Samba TV, Comscore, Nielsen And Omnicom, Publicis
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
Disney says it is working with nearly 100 providers to create ...
- NBCU Beefs Up Measurement Spin Team, Recruits Comscore's Ripley
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
Ripley will lead the company's "narrative around ad technology, data and cross-platfo ...
- Google Maps Live Traffic Data Temporarily Disabled In Ukraine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 28, 2022
As Ukraine faces attacks from Russian forces, people are using Google Ma ...
- Simulmedia Adds Measurement Partners With Data Guarantees For Its TV+ Buying Platform
Television News Daily, Wayne Friedman - Monday, February 28, 2022
Simulmedia is starting up a program that will make third-party data availab ...
- AppsFlyer CEO Oren Kaniel Talks About Apple, Measurement, Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, February 28, 2022
AppsFlyer's State of Gaming App Marketing report found that gaming apps spe ...
- Google Agrees To Settle Suit Over COVID-19 App
Digital News Daily, Wendy Davis - Friday, February 25, 2022
The deal would resolve a class-action complaint alleging Google exposed sensitive medic ...
- CDP Aptness: Brands Focus On First-Party Data And Analytics
Email Insider, Ray Schultz - Monday, February 28, 2022
Twilio Segment lists the fastest-growing apps. Email is an important capability. ...
- Nielsen Expands Data Deal With Experian For Its Identity System
MediaDailyNews, Wayne Friedman - Monday, February 28, 2022
Experian's data will expand Nielsen's Identity System with IDs for open w ...
- Or: How Putin Learned To Stop Worrying And Love The Bomb
Red, White & Blog, Joe Mandese - Friday, February 25, 2022
Type "Putin," "Ukraine," "nuclear" and "threat" into Google News and you'll g ...
- Verisk Acquires Infutor To Ramp Up Identity Resolution
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 24, 2022
Data analytics provider Verisk announced Thursday the acquisition of Infutor Data Solution ...
- DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement
Television News Daily, Wayne Friedman - Friday, February 25, 2022
The new data tool combines DoubleVerify's Authentic Ad metric, which verifies th ...
- Data-Driven Toil: B2B Brands Face Hurdles, And Few Excel At Demand Gen
Email Insider, Ray Schultz - Thursday, February 24, 2022
Only a third say their data allows them to make effective decisio ...
- OMG, WTF Is The 'IRL' Ad Economy?
MediaDailyNews, Joe Mandese - Thursday, February 24, 2022
According to WARC, it's about $44.4 billion. Really. ...
- VideoAmp, Comcast Advertising Strike Deal For Viewership Data
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
The deal will allow VideoAmp to add data into its cross-platform measureme ...
- Nielsen Adds CTV Streaming Data To Media Planning Solution
Digital News Daily, Karlene Lukovitz - Wednesday, February 23, 2022
Nielsen Media Impact's cross-media insights and analytics now include streaming channels, ...
- Drip Acquires Sleeknote, Firm That Captures Zero-Party Data
Email Marketing Daily, Ray Schultz - Wednesday, February 23, 2022
Sleeknote, located in Denmark, will serve as Drip's European base. Drip ...
- News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
NewsGuard's ratings will be incorporated into Pulsar, a platform that helps brand ...
- BrightEdge Acquires SEO Data Company In Its Largest Acquisition To Date
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 23, 2022
SEO platforms of the future will require the capabilities of data-science infrastructu ...