- Upfront TV Pitches With An Ad Slant: Amping Up Programming, Multiple Currencies... And Trust?
TV Watch, Wayne Friedman - Wednesday, May 18, 2022
Ad-supported TV has always been a thing. Now the messaging is looki ...
- DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 17, 2022
Tracker Radar data suggests the feeling of being watched isn't just ...
- Vimeo Changes How Videos Are Optimized For Google Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Vimeo developed a way to increase the ability for searches to discov ...
- Ocean Spray Focuses Data, Message On Cranberry Health Benefits In Latest Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
"We've built a holistic media plan that will drive awareness and engageme ...
- TV Ad Impressions Grow, Sports Programming Pushes Higher Results: iSpot.tv
Television News Daily, Wayne Friedman - Tuesday, May 17, 2022
Total day and prime-time TV ad impressions are higher this season ...
- Consumer Data Is Vulnerable In Real-Time Bidding System: Report
Around the Net in Email, Ray Schultz - Monday, May 16, 2022
Colorado and UK web users are among the most exposed by t ...
- Dstillery Introduces Cookieless Alternative
Data & Programmatic Insider, Laurie Sullivan - Monday, May 16, 2022
Dstillery last week launched ID-free AI for cookieless ad targeting. The compa ...
- Oracle Integrates CDP, Service Platform To Help Agents Target Customers
Email Marketing Daily, Ray Schultz - Monday, May 16, 2022
The upgrade includes personalized agent routing based on customer history and loyal ...
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth
MediaDailyNews, Joe Mandese - Monday, May 16, 2022
"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...
- Why Marketers Are Misinformed About What Consumers Want
Performance Marketing Insider, Laurie Sullivan - Monday, May 16, 2022
As U.S. workers settle back into a hybrid work model, two commut ...
- Simpli.fi Improves Connection Between Search Data And Connected TV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 13, 2022
Simpli.fi has focused on intent-based and search data for years. The compan ...
- Netflix: King Of TV This Season - At Least In Total Viewed Minutes: Nielsen
Television News Daily, Wayne Friedman - Sunday, May 15, 2022
Netflix leads in total day minutes viewed at 1.33 trillion. CBS lea ...
- Data Cravings: Front-Line Workers Want Insights But Aren't Getting Them
Email Insider, Ray Schultz - Friday, May 13, 2022
Most feel that their companies are not investing in data technology, Pathlig ...
- TRAK Data Debuts On-Demand Data Platform
Email Marketing Daily, Ray Schultz - Friday, May 13, 2022
Brands can use the new tool to build audiences, append marketing identifie ...
- TikTok Forges Partnership With Foursquare For In-Store Visit Data
Digital News Daily, Colin Kirkland - Wednesday, May 11, 2022
TikTok announced on Monday that it is expanding its partnership with locati ...
- Connecticut Governor Signs Sweeping Privacy Bill
Digital News Daily, Wendy Davis - Wednesday, May 11, 2022
Connecticut has become the fifth state to enact a comprehensive privacy l ...
- Senate Confirms Privacy Expert Bedoya To FTC
Digital News Daily, Wendy Davis - Wednesday, May 11, 2022
Bedoya's confirmation gives the FTC a Democratic majority for the first ti ...
- Data Dallying: CMOs Say Data Gets In The Way Of Creativity
Email Insider, Ray Schultz - Thursday, May 12, 2022
Marketing leaders also gripe that more time is spent accessing data th ...
- GoGoGuest And Emma Partner On Personalized Restaurant Emails
Email Marketing Daily, Ray Schultz - Thursday, May 12, 2022
The approach combines GoGoGuest restaurant data with Emma's email marketing capabilities. ...
- Google To Give Users Control Of Ad Content They See Across Its Properties
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2022
Google has previewed the launch of a feature that will give peop ...
- NAI Raises Concerns About 'Dark Patterns,' Issues Best Practices Guide
Digital News Daily, Wendy Davis - Tuesday, May 10, 2022
Dark patterns "involve obfuscation and a lack of clarity, with the likeliho ...
- New Study Reveals Best Ad Practices On Snapchat
Digital News Daily, Colin Kirkland - Tuesday, May 10, 2022
A new study by VidMob finds star power strongly drives ad engageme ...
- DuckDuckGo Adds Feature To Block Google Topics And Fledge
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 11, 2022
DuckDuckGo has developed a feature its Chrome extension to block Google's tracki ...
- GDPR Has A Chilling Effect On App Development, Paper States
Email Marketing Daily, Ray Schultz - Tuesday, May 10, 2022
The study from the National Bureau of Economic Research argues that GD ...
- Driving Privacy-Centered Growth
MediaDailyNews, Adam Broitman - Tuesday, May 10, 2022
As marketers prepare for the reality of a privacy-centered world, there a ...
- Search Offsets 'Low Stock' And 'Out Of Stock' Ecommerce Messages, Study Shows
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 10, 2022
Smarter search optimization and tactics can sell items in stock, according ...
- Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2022
GroupM has released findings of the Sightline Global Digital Out-of-Home survey ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 9, 2022
The process is based on deterministic and search-intent audience targeting anchored ...
- 4A's Call For Transparency In Measurement Currency Methodologies
MAD, Ashwini Karandikar - Friday, May 6, 2022
Marketers and agencies require an accurate way to compare currencies to alloca ...
- Validity And Red Sift Partner To Help Brands With DMARC Compliance
Email Marketing Daily, Ray Schultz - Thursday, May 5, 2022
Validity will provide data feeds to enhance Red Sift's ability to monit ...