- Self-Regulatory Group Raises Concerns Over FTC's Privacy Initiative
Digital News Daily, Wendy Davis - Wednesday, September 7, 2022
The Network Advertising Initiative is raising concerns that the FTC's recent mo ...
- Evergent And XroadMedia Form A Data Partnership
Email Marketing Daily, Ray Schultz - Thursday, September 8, 2022
Subscription management platform Evergent has formed a strategic partnership with XroadMedia ...
- Mobile Data Brokers Under Fire Over Surveillance
Mobile Insider, Wendy Davis - Wednesday, September 7, 2022
Mobile analytics firm Kochava, currently facing prosecution by the FTC, was su ...
- Intuit Mailchimp Markets Email Services Based On Precise Data Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Intuit Mailchimp launched a brand campaign Wednesday with a message highlighting t ...
- Personalization PHDs: Advanced B2C Brands Most Likely To Use First-Party Data
Email Insider, Ray Schultz - Wednesday, September 7, 2022
A majority of advanced companies say personalized emails are a customer experien ...
- Ad-ID Chief Harold Geller Joins Cross-Screen Data Platform Advocado
MediaDailyNews, Joe Mandese - Tuesday, September 6, 2022
The long-time ad industry media, data and technology vet describes the mo ...
- tvScientific's First Head Of Product Knows Secret Of Making CTV, Search Work
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 6, 2022
Matthew Koontz worked at Hulu as director of product management, Xandr ...
- Path To Purchase Shortens - Average Time Now 30 Minutes From First-Page View
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 2, 2022
Criteo released an insights and trends report based on an analysis ...
- T-Mobile Advertising Doubles Rideshare Business, Expects To Reach 400M Monthly Impressions In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 2, 2022
Cherian Thomas, former Octopus CEO, is now leading marketing for T-Mobile Advertisi ...
- D.C. AG Can Proceed With Location Privacy Case Against Google
Digital News Daily, Wendy Davis - Thursday, September 1, 2022
Siding against Google, a judge refused to dismiss AG Karl Racine's lawsu ...
- Census Offers GDPR Compliance Service
Email Marketing Daily, Ray Schultz - Friday, September 2, 2022
Census will enable European brands to keep all their data within ...
- MRI-Simmons Taps 605's Katz For Advanced Advertising
MediaDailyNews, Joe Mandese - Friday, September 2, 2022
MRI-Simmons is one of the main sources for data, insights and consum ...
- Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports
PolicyBlog, Wendy Davis - Thursday, September 1, 2022
Fog Data Science obtains location data that was collected by mobile app ...
- Chasing Data: Why The Leaders Are Better At It Than The Laggards
Email Insider, Ray Schultz - Thursday, September 1, 2022
Firms that use automation are more likely to answer data questions with ...
- California Passes Bill Restricting Data Collection From Minors
Digital News Daily, Wendy Davis - Tuesday, August 30, 2022
Lawmakers in California this week passed a bill that would restrict da ...
- FTC Sues Kochava Over Sale Of Location Data
Digital News Daily, Wendy Davis - Monday, August 29, 2022
Kochava "has sold, licensed, or otherwise transferred precise geolocation data associated wi ...
- Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts
Email Insider, Ray Schultz - Tuesday, August 30, 2022
Swordfish AI says it can find phone numbers and email addresses th ...
- Intuit QuickBooks Finds Ecommerce Footing, Led By Former Amazon, Microsoft Exec
Data & Programmatic Insider, Laurie Sullivan - Monday, August 29, 2022
Intuit QuickBooks' latest marketplace product is aimed at a segment that h ...
- FCC To Investigate Location Privacy Disclosures
Digital News Daily, Wendy Davis - Friday, August 26, 2022
The FCC will launch an investigation into whether mobile broadband providers adequate ...
- Meta Users Seek Court Order Prohibiting Tracking On Hospital Sites
Digital News Daily, Wendy Davis - Friday, August 26, 2022
Meta users suing over claims that it tracks their visits to medic ...
- Neustar Makes Its Identity Suite Available In Clean Room
Email Marketing Daily, Ray Schultz - Friday, August 26, 2022
The arrangement will allow clients to connect offline and online data ...
- Advocacy Groups Press Pelosi To Hold Vote On Privacy Bill
PolicyBlog, Wendy Davis - Friday, August 26, 2022
Dozens of advocacy groups are urging House Speaker Nancy Pelosi to schedu ...
- Nielsen Delays Use Of Big Data For 'Transaction Purposes'
Television News Daily, Wayne Friedman - Thursday, August 25, 2022
Nielsen says it has postponed approval of its 'Big Data' viewing informati ...
- Ad Groups Say Proposed California Privacy Regulations Conflict With Law
Digital News Daily, Wendy Davis - Wednesday, August 24, 2022
"We are concerned that several provisions in the proposed regulations contravene t ...
- Cinema Ad Network NCM To Be Measured By iSpot
MediaDailyNews, Wayne Friedman - Thursday, August 25, 2022
National CineMedia has struck an analytics and measurement deal with iSpot.tv th ...
- Amazon Upgrades Ad Partner Status For Select Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
Amazon has granted some of its ad partners "advanced" status after launchi ...
- BrightEdge Data Identifies Search And Optimization Patterns For Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
As brands grab real estate and keyword rankings in organic search, BrightEd ...
- Hit The Market: And Don't Get Too Hung Up On Defining GTM
Email Insider, Ray Schultz - Wednesday, August 24, 2022
B2B marketers have a variety of definitions for Go-to-Market -- but th ...
- Cisco Meraki CMO Doesn't Believe Browser Cookies Will 'Go Completely Away'
Data & Programmatic Insider, Laurie Sullivan - Monday, August 22, 2022
Cisco Meraki's top marketer doesn't believe cookies will completely disappear. ...
- Frenemy Action: Google News To Help Local Broadcasters Master First-Party Data, D2C
Digital News Daily, Karlene Lukovitz - Monday, August 22, 2022
NAB has accused Google of unfair practices in advertising, but its membe ...