Amazon Upgrades Ad Partner Status For Select Companies

Amazon has granted some of its advertising partners “advanced” status after launching the original program earlier this year.

Tinuiti announced its upgrade in status on Wednesday, while ChannelAdvisor announced the upgrade on Tuesday and Skai in May.

The Amazon Ads directory on the website lists all partners, advanced and verified.

There are two tiers of status -- advanced and verified -- based on data provided through the Partner Network.

The global community program for the Amazon Ads Partner Network recognizes companies that demonstrate expertise and engagement with Amazon Ads products like Amazon DSP and sponsored ads.

Tinuiti earned the advanced partner status by demonstrating expertise in both brand building and customer engagement on Amazon.

“From becoming an initial member of Amazon Ads original partner directory in 2018, to beta testing the newest iteration of the Partner Network, Tinuiti has been a long-term and active participant in the thoughtful and collaborative process behind the program’s development,” stated Obele Brown-West, chief solution officer at Tinuiti.



Tinuiti’s leadership team comprises former Amazon employees.

ChannelAdvisor, a provider of cloud-based online retail solutions, earned advanced partner status in the Amazon Ads Partner Network.

Other advanced partners include Channel Bakers, Code 3, Eva Commerce, SparkX Marketing, Witailer, Xingu,

Amazon provides the list as informational resource. The company said if someone chooses to retain a partner, they will contract directly with that partner. Amazon does not endorse any partner or its services.

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