- Integral Ad Science EMEA Appointment Fuels Expansion in Europe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Integral Ad Science has appointed Csaba Szabo managing director, EMEA to bui ...
- Walmart Data Scientist Jumps To DISQO, Becomes Data Science, Analytics Team Lead
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Yannis Pavlidis, appointed VP, data science and analytics for consumer insights platfo ...
- Blueprint For Engineers: They Still Read Email Newsletters, But Are Subscribing Less
Email Insider, Ray Schultz - Tuesday, January 11, 2022
Podcasts and video are on the rise, and supplier websites are deem ...
- Mozilla Partners With The MarkUp To Research Facebook's Data-Tracking Practices For Non-Users
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 11, 2022
Mozilla's data-sharing platform Rally and nonprofit newsroom The MarkUp are partnering ...
- Roku Head Of Marketing Talks About Plans For 2022
Data & Programmatic Insider, Laurie Sullivan - Monday, January 10, 2022
Roku's licensing deals with smart TV manufacturers have helped it maintain ...
- Lead Generator Duped Consumers Into Disclosing Sensitive Information, FTC Says
Digital News Daily, Wendy Davis - Friday, January 7, 2022
ITMedia operated at least 200 websites that sought sensitive data from consume ...
- T-Mobile Acquires Rideshare Ad Network Octopus Interactive
Performance Marketing Insider, Laurie Sullivan - Monday, January 10, 2022
T-Mobile is expanding its ad and analytics group with the acquisition ...
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, Measurement
MediaDailyNews, Wayne Friedman - Thursday, January 6, 2022
Some 60% of media execs say "improvements in integrated media/execution" will ...
- IBM's Weather Data Now Sold Through AWS Data Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 7, 2022
IBM Watson Advertising today announced the availability of data from The Weath ...
- Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia Efforts
Television News Daily, Wayne Friedman - Thursday, January 6, 2022
The service will offer deduplicated analysis of media consumption and audiences acro ...
- Top Sports Programs, 'The Bachelor,' 'Yellowstone' Score Highest For Online Search Of TV Advertisers
Television News Daily, Wayne Friedman - Thursday, January 6, 2022
Viewers who watch "Sunday Night Football," "Thursday Night Football" and "Monday Nig ...
- Working Through The Pain: How Top Brands Say Marketing Will Change In 2022
Email Insider, Ray Schultz - Thursday, January 6, 2022
Amazon, PepsiCo and other brands weigh in on customer-centricity and other issu ...
- Sendlane And Justuno Form Online Merchant Targeting Integration
Email Marketing Daily, Ray Schultz - Thursday, January 6, 2022
Users can collect first-party data like emails, phone numbers and consents, t ...
- Google And Facebook Fined Millions In France For Privacy Violation
Performance Marketing Insider, Laurie Sullivan - Thursday, January 6, 2022
Google and Facebook, along with YouTube, were fined for breaching French la ...
- Self-Service Programmatic Video Ad Platform Launches For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 5, 2022
The platform enables small and medium-sized agencies and brands and D2C advertise ...
- Senator Wyden Wants 'Tough Regulations' On Facebook, Touts Proposed 'Do Not Track' Law
Digital News Daily, Wendy Davis - Tuesday, January 4, 2022
Sen. Ron Wyden on Tuesday called for a national privacy law th ...
- New UK Data Czar Must Deal With Possible Turn Away From GDPR
Email Marketing Daily, Ray Schultz - Wednesday, January 5, 2022
John Edwards will be working with the UK government on reform ...
- Human Raises $100 Million In Growth Funding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Human, which protects companies against bot attacks and fraud, experienced accelerated glob ...
- IAS Acquires AI Company To Further Enhance Image And Video Classifications
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
IAS announced today the acquisition of digital content classification firm Context, buildi ...
- NBCU Starts NBCUnified, First-Party Identity Platform For Marketers To Match Data
Television News Daily, Wayne Friedman - Wednesday, January 5, 2022
NBCU will have its own proprietary "clean" rooms, where marketers, brands a ...
- Tip-Top Tech: Store Sales Driven By Texting And Data Tools
Email Insider, Ray Schultz - Tuesday, January 4, 2022
Companies are adding webchat and texting capabilities, NewStore reports. Email can al ...
- Notable Audience Segments That Fell And Gained In 2021
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 4, 2022
First-party data pulled by Audigent looking at major publications via its D ...
- Meta Deadline Nears To Remove List Of Keywords From Ad-Targeting Options
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 3, 2022
Keywords provide the most telling options when it comes to targeting a ...
- 892 Major Brands Run Digital Ads On Hundreds Of Sites Spreading Election Misinformation
Data & Programmatic Insider, Laurie Sullivan - Monday, January 3, 2022
81% of the 113 U.S. websites known to have spread election misinformati ...
- Woelker Opens ixperimint, Digital Marketing Firm
Email Marketing Daily, Ray Schultz - Monday, January 3, 2022
The consultancy firm, ixperimint, will assist clients in integrating ESPs and oth ...
- What You Read In 2021
Performance Marketing Insider, Laurie Sullivan - Monday, January 3, 2022
The best way to predict the future is to look back ...
- L'Oreal's Tech Incubator Releases Innovations At CES 2022
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 3, 2022
L'Oreal on Monday unveiled its latest lightweight tech innovations to reinvent t ...
- Google Patent Describes How Its Technology Authorizes Transfer Of Data Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 30, 2021
The U.S. Patent and Trademark Office has granted Google a patent describi ...
- T-Mobile Hit With Another Cyberattack
Digital News Daily, Wendy Davis - Wednesday, December 29, 2021
Just four months after disclosing a massive data breach, T-Mobile has aga ...
- Digital Ad Dollars Shift To CTV -- And Other 2022 Predictions
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 29, 2021
Connected TV is set to grab ad dollars from digital budgets, n ...