- Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-House
Data & Programmatic Insider, Laurie Sullivan - Monday, March 21, 2022
Foundry took off in a new direction in February to combine first-par ...
- Target Practice: Brands Need To Do A Better Job Of Personalizing, Consumers Say
Email Insider, Ray Schultz - Monday, March 21, 2022
Over half of consumers would share personal data in return for personaliz ...
- Sinch Partners With CDP Provider Treasure Data
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Sinch, the parent company of Mailgun, Mailjet and Email on Acid, wi ...
- Boring Stuff: Customers Don't Actually Read Privacy Notices, Marketers Say
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Most customers don't understand what the notices actually mean to them, T ...
- Simon Data Partners With Snowflake To Enhance CDP
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Clients will have an easier way to access and leverage customer dat ...
- Disney Leads In TV, Streaming Content 'Demand Share' For 2021
Television News Daily, Wayne Friedman - Friday, March 18, 2022
Although Netflix retains its lead for TV and streaming original content, Disn ...
- IBM, Adobe Expand Weather Data, Experience Platform Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
IBM and Adobe have expanded an existing partnership that will integrate t ...
- NBCU Unifies With Dentsu, First 'Identity' Deal With A Media Agency
Television News Daily, Wayne Friedman - Friday, March 18, 2022
Dentsu International becomes the first agency partner for NBCUnified, its "first-party" identi ...
- Comscore, SMI Strike Deal For Advanced eCPM Metric
Television News Daily, Wayne Friedman - Thursday, March 17, 2022
Comscore has struck a deal with Standard Media Index to offer ...
- Are Consumers Still Spending Too Much On Linear TV And Streaming?
TV Watch, Wayne Friedman - Friday, March 18, 2022
TV station executives are trying to appeal not just to cord-cutting consumer ...
- Revenue Lost By Poor Digital Experience Can Now Be Measured
Performance Marketing Insider, Laurie Sullivan - Thursday, March 17, 2022
Developers at Qualtrics XM believe they have developed a process to t ...
- CoinDesk Names Alan Campbell President, Data And Indices
Digital News Daily, Colin Kirkland - Tuesday, March 15, 2022
CoinDesk indices are industry-standard benchmarks for cryptocurrency assets. Campbell most recently w ...
- Facebook, BrandTotal Blast Each Other In Battle Over Data
Digital News Daily, Wendy Davis - Monday, March 14, 2022
Facebook's ban on scraping "denies users the ability to control and moneti ...
- California Privacy Law Requires Companies To Disclose Their Inferences, AG Says
Digital News Daily, Wendy Davis - Monday, March 14, 2022
"Once a business has made an inference about a consumer, the inferen ...
- GDMA, IPG Find Consumers Becoming Data 'Capitalists,' Willing To Trade Personal Info
MediaDailyNews, Joe Mandese - Tuesday, March 15, 2022
"The vast majority of consumers across markets agree that their data ...
- Crown Media Inks Ad-Measurement Deal With iSpot.tv For Reach, Attention Metrics
Television News Daily, Wayne Friedman - Tuesday, March 15, 2022
The deal will offer insights on the real-time performance -- second-by-second measureme ...
- Programmatic OOH Spend Rises In H2 Vs. H1 2021, Place Exchange Data Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 14, 2022
Comparing programmatic OOH spend on Place Exchange for H2 2021 vs. ...
- Omnicom First To Integrate With NBCU's 'Clean Room,' Claims It Will Enable Better Reach & Frequency
MediaDailyNews, Joe Mandese - Monday, March 14, 2022
Dubbed the NBCU Audiences Insights Hub, the clean room enables advertisers a ...
- Instagram, Facebook Are Top Channels For Grocery Ecommerce, Report Finds
Digital News Daily, Colin Kirkland - Thursday, March 10, 2022
Social media networks are driving the majority of online grocery traffic, a ...
- Germany Issues Guidelines On Email Marketing Under GDPR
Email Marketing Daily, Ray Schultz - Friday, March 11, 2022
Some marketing use of data is based on implied consent -- f ...
- Pinterest Invests In 'Inspired Content' To Strengthen Search, Discovery, Buying Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 11, 2022
Pinterest is furthering its investment in developing an "inspired content and shoppi ...
- TickTalk Smartwatch Wrongly Collected Children's Data, Watchdog Says
Digital News Daily, Wendy Davis - Wednesday, March 9, 2022
"TickTalk's website and privacy policy do not effectively provide notice to paren ...
- House Judiciary Committee Calls For Criminal Investigation Of Amazon
Digital News Daily, Wendy Davis - Wednesday, March 9, 2022
The House Judiciary Committee is seeking a criminal probe of Amazon ov ...
- Does Amazon's DSP Meet The Demands Of Digital Marketing?
MediaDailyNews, Andrew Ransom - Thursday, March 10, 2022
Amazon's DSP offers a wealth of proprietary data and inventory to advertise ...
- Video Collaboration, Baidu Global And Microsoft's Xandr Get Together
Performance Marketing Insider, Laurie Sullivan - Thursday, March 10, 2022
The business now operates independently under the name DO Global. It ...
- B2B Media Company Questex Rolls Out Enhanced Audience Data Platform
Publishing Insider, Tony Silber - Thursday, March 10, 2022
Questex announced the launch of what it calls Q Activate, a proprieta ...
- Pricey Protection: Data Privacy Compliance Costs Doubled In 2021
Email Insider, Ray Schultz - Wednesday, March 9, 2022
Companies shelled out almost $400,000 per million identities in 2021, DataGrail repo ...
- Adobe Enhances Its Personalization Engine
Email Marketing Daily, Ray Schultz - Wednesday, March 9, 2022
Adobe aims to support real-time experiences based on exact data, the compa ...
- Combating Data: How To Conquer Information Overload
Marketing Insider, John Connors - Wednesday, March 9, 2022
How can the critical variable or metric be identified, analyzed, and convert ...
- Orange142 Extends Its 25-Year Relationship With Pigeon Forge Department Of Tourism
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2022
The latest agreement builds on Orange142's nearly 25-year relationship with Pigeon Forg ...