- AppsFlyer CEO Oren Kaniel Talks About Apple, Measurement, Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, February 28, 2022
AppsFlyer's State of Gaming App Marketing report found that gaming apps spe ...
- Google Agrees To Settle Suit Over COVID-19 App
Digital News Daily, Wendy Davis - Friday, February 25, 2022
The deal would resolve a class-action complaint alleging Google exposed sensitive medic ...
- CDP Aptness: Brands Focus On First-Party Data And Analytics
Email Insider, Ray Schultz - Monday, February 28, 2022
Twilio Segment lists the fastest-growing apps. Email is an important capability. ...
- Nielsen Expands Data Deal With Experian For Its Identity System
MediaDailyNews, Wayne Friedman - Monday, February 28, 2022
Experian's data will expand Nielsen's Identity System with IDs for open w ...
- Or: How Putin Learned To Stop Worrying And Love The Bomb
Red, White & Blog, Joe Mandese - Friday, February 25, 2022
Type "Putin," "Ukraine," "nuclear" and "threat" into Google News and you'll g ...
- Verisk Acquires Infutor To Ramp Up Identity Resolution
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 24, 2022
Data analytics provider Verisk announced Thursday the acquisition of Infutor Data Solution ...
- DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement
Television News Daily, Wayne Friedman - Friday, February 25, 2022
The new data tool combines DoubleVerify's Authentic Ad metric, which verifies th ...
- Data-Driven Toil: B2B Brands Face Hurdles, And Few Excel At Demand Gen
Email Insider, Ray Schultz - Thursday, February 24, 2022
Only a third say their data allows them to make effective decisio ...
- OMG, WTF Is The 'IRL' Ad Economy?
MediaDailyNews, Joe Mandese - Thursday, February 24, 2022
According to WARC, it's about $44.4 billion. Really. ...
- VideoAmp, Comcast Advertising Strike Deal For Viewership Data
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
The deal will allow VideoAmp to add data into its cross-platform measureme ...
- Nielsen Adds CTV Streaming Data To Media Planning Solution
Digital News Daily, Karlene Lukovitz - Wednesday, February 23, 2022
Nielsen Media Impact's cross-media insights and analytics now include streaming channels, ...
- Drip Acquires Sleeknote, Firm That Captures Zero-Party Data
Email Marketing Daily, Ray Schultz - Wednesday, February 23, 2022
Sleeknote, located in Denmark, will serve as Drip's European base. Drip ...
- News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
NewsGuard's ratings will be incorporated into Pulsar, a platform that helps brand ...
- BrightEdge Acquires SEO Data Company In Its Largest Acquisition To Date
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 23, 2022
SEO platforms of the future will require the capabilities of data-science infrastructu ...
- BrandTotal And Facebook Remain At Impasse In Scraping Battle
Digital News Daily, Wendy Davis - Monday, February 21, 2022
Analytics company BrandTotal and Facebook parent Meta have not been able ...
- CloudShare Integrates With Salesforce In Bid To Help B2B Sales Teams
Email Marketing Daily, Ray Schultz - Tuesday, February 22, 2022
The integration will allow firms to end manual data transfers while providi ...
- Conductor Fills Tech Gap With First Acquisition, Eyes Support For Amazon, YouTube
Data & Programmatic Insider, Laurie Sullivan - Monday, February 21, 2022
The acquisition of ContentKing will help Conductor build up its organic marketin ...
- B2B Data Firm Rhetorik Acquires Datarista
Email Marketing Daily, Ray Schultz - Monday, February 21, 2022
Rhetorik data will be integrated into Salesforce, HubSpot, Microsoft Dynamics and Marketo ...
- CIMM Day 2: Will Multiple Currencies Require A Currency Converter?
MediaDailyNews, Tony Jarvis - Friday, February 18, 2022
It became even more evident that the industry is moving toward multip ...
- When An Iconic Media Brand Outlives Its Value: IDG Renames Itself Foundry
Publishing Insider, Tony Silber - Friday, February 18, 2022
As Foundry, the former IDG will pair large-scale first-party data with i ...
- Happy Birthday, Mark!
RTBlog, Joe Mandese - Sunday, February 20, 2022
I know it's not until May 14, but consider this an ear ...
- Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 18, 2022
As consumers shift to buying more groceries online, Kraft Heinz has form ...
- Why Retail Media Networks Need To Be In Your Plan -- For Branding, Too
Digital News Daily, Brian Gioia - Thursday, February 17, 2022
When you focus on ROI, it's clear that it's well worth managi ...
- Grindr Fights Privacy Fine In Norway
Digital News Daily, Wendy Davis - Thursday, February 17, 2022
Grindr argues that the Norwegian decision was based on "incorrect and stereotypic ...
- Consumers Will Trade Data For Personalized Offers: Merkle
Email Marketing Daily, Ray Schultz - Friday, February 18, 2022
A Merkle study shows almost all consumers will provide more data ...
- Aletheia Marketing & Media Buys Zenzi, Enhances Tech-Targeting Capabilities
MAD, Fern Siegel - Thursday, February 17, 2022
"Zenzi will help marketers tap into the emotional desires of customers, whi ...
- Yahoo Takes ID-Free Targeting To The Web
Performance Marketing Insider, Laurie Sullivan - Friday, February 18, 2022
Publishers using Next-Gen Solutions -- now available for the open web ...
- Coding Skills As Important To Many Students As Learning A Foreign Language, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 17, 2022
The ability to teach students coding skills and the importance of da ...
- The Trade Desk Agrees To Provide Nielsen With Consumer Identity Data
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
With the deal, The Trade Desk will contribute identity demographic data ...
- Yahoo Offers 'ID-Less' Targeting Tool Via The Web
Email Marketing Daily, Ray Schultz - Thursday, February 17, 2022
Next-Gen Solutions was previously available via app, and is now being offer ...