- Lawmakers Float Opt-In Privacy Bill
Digital News Daily, Wendy Davis - Friday, June 3, 2022
Federal lawmakers on Friday floated legislation that would require companies to obta ...
- Advertisers Urged To Cut Carbon Footprint: Fifty-Five Analyzes The Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
A recent study analyzes the "real" carbon cost of goods and servic ...
- Google Will Be 'Tool For Extremists' In Post-Roe World, Groups Warn
PolicyBlog, Wendy Davis - Friday, June 3, 2022
Dozens of civil rights groups are urging Google to shed location da ...
- Mass Personalization: Walgreens' Road To Customer-Level Marketing
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
What does "personalization at scale" really mean - not just for custom ...
- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...
- Enter the Retail Media Networks
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Democratizing Intelligence
The MediaPost Cases, Lisa Singer - Tuesday, June 14, 2022
Data-Centric approaches to marketing work best when all areas of a marketi ...
- Selling In-House, In-House
The MediaPost Cases, Lisa Singer - Tuesday, June 14, 2022
Hunter Douglas has been on a five-year journey of bringing ever mo ...
- Future-Proofing: Mining the First Party Data Vein
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
As regulation and data deprecation across browsers and operating systems moves t ...
- Buying Trends And The Future Of Cannabis Advertising
Digital News Daily, Colin Kirkland - Wednesday, June 1, 2022
Michael Blanche, co-founder of the cannabis-focused customer acquisition platform Surfside, talked wi ...
- Competitive Ad Tracker SMI Sold To Private Equity Firm
MediaDailyNews, Joe Mandese - Thursday, June 2, 2022
Financial details were not disclosed, but as part of the transaction, S ...
- Report: Amazon To Overtake Walmart, Becoming Largest U.S. Retailer By 2024
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2022
Amazon will surpass Walmart to become the largest retailer in the U. ...
- Buzz Off: Marketers Are Tired Of Terms Like 'Cookieless,' But Not Their Import
Email Insider, Ray Schultz - Wednesday, June 1, 2022
Most marketers are confident in cookieless solutions, and are serious about first-par ...
- Meta Misses The Mark On Maintaining Privacy
Media Insider, Cory Treffiletti - Wednesday, June 1, 2022
Meta's latest ad is a clear sign of desperation from a compa ...
- Havas Licenses Bespoke Consumer Attention Data, Integrates Into Proprietary Media Operating System
MediaDailyNews, Joe Mandese - Wednesday, June 1, 2022
"Measuring and optimizing attention is an integral component of cutting through t ...
- U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 1, 2022
Commerce media is forecast to reach about $200 billion in total addressab ...
- Google Bans Training For Deepfakes In Colab, Distancing Project From Porn
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 31, 2022
Colab made it easier to create deepfakes, with forums to discuss a ...
- NP Digital Acquires Keyword Tool AnswerThePublic To Give Marketers Visual View
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 1, 2022
The product, AnswerThePublic, will be integrated into NP Digital's UberSuggest to gi ...
- DoubleVerify: Fraud Schemes Spiked 70% In 2021
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 31, 2022
DoubleVerify's report shows articles that perpetuate disinformation generated six times more like ...
- Google And Apple Urged To Ban Apps That Could Provide Evidence Against Abortion Seekers
Digital News Daily, Wendy Davis - Friday, May 27, 2022
Lawmakers tell Google and Apple: "We are concerned that anti-abortion prosecutors a ...
- Rousing Retail: Brands Face Acquisition Hurdles, Fewer Are Happy With Results
Email Insider, Ray Schultz - Tuesday, May 31, 2022
But they are doing better in retention. Email remains the biggest da ...
- DuckDuckGo CEO Explains Microsoft's Influence On Consumer Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 30, 2022
DuckDuckGo CEO Gabriel Weinberg left details in a Reddit post last we ...
- Omnicom Creates Chief Data Privacy Officer Role, Taps Clayton To Fill It
MAD, Steve McClellan - Thursday, May 26, 2022
Brian Clayton joins Omnicom from Conduent, a former Xerox company, where ...
- Google Hit With UK Antitrust Probe Into Ad-Technology Roles
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2022
The UK's competition watchdog announced another investigation into Google for potential antitru ...
- FTC Fines Twitter $150 Million Over Ad-Targeting Snafu
Digital News Daily, Wendy Davis - Wednesday, May 25, 2022
Twitter agreed to pay $150 million to settle allegations that it misl ...
- Martech Morass: Marketers Say They're Confused By The Tech Landscape
Email Insider, Ray Schultz - Thursday, May 26, 2022
Marketers say it's difficult to know how different martech products fit togethe ...
- Experian Marketing Services Appoints Jeremy Hlavacek To CCO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2022
A fan of the Caped Crusader and Gotham City, Hlavacek joins Experi ...
- Apple's 'Auction' Ad Drops The Mic On Third-Party Data
Media Insider, Cory Treffiletti - Wednesday, May 25, 2022
Thanks to Apple and its one-two punch, the future is bleak f ...
- Marketers Begin To Tackle Very Complex Message -- Youth And Gender Identity
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Kids believe their generation has a much clearer understanding of gender compar ...
- OAAA Releases Digital Moving Out-of-Home Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2022
The OAAA today will release a method to capture mobile advertising I ...