- New Rule Allowing Email Debt Collection Could Hurt Consumers And Firms, Observers Say
Email Marketing Daily, Ray Schultz - Wednesday, December 29, 2021
Collection firms must allow people to opt out of electronic communications. ...
- Tapestri Pays Consumers For Their Data, Analyzes Location
Data & Programmatic Insider, Laurie Sullivan - Monday, December 27, 2021
Tapestri introduced an app in November that pays consumers cash for shari ...
- FTC Chair Raises Concerns About Big Tech's Move Into Financial Services
PolicyBlog, Wendy Davis - Thursday, December 23, 2021
"The potential risks created by Big Tech's expansion into payments and financi ...
- Fiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles
Email Insider, Ray Schultz - Thursday, December 23, 2021
Most companies are not using first-party data for email automation, Dun &am ...
- Facebook Defeats Investor Lawsuit Over Cambridge Analytica
Digital News Daily, Wendy Davis - Tuesday, December 21, 2021
Siding with Facebook, a federal judge has thrown out a lawsuit ...
- Microsoft To Acquire Xandr, Expand Programmatic Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 21, 2021
AT&T has agreed to sell its programmatic ad-technology unit Xandr to Microsof ...
- Microsoft Gains Approval For Nuance Communications Acquisition From European Commission
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 21, 2021
The European Commission granted Microsoft approval on Tuesday to close on i ...
- Instagram Sues Analytics Company Social Data Trading Over Alleged Scraping
Digital News Daily, Wendy Davis - Monday, December 20, 2021
The Hong Kong-based company Social Data Trading allegedly scraped data from Instagr ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 21, 2021
Gartner analysts predict changes in media, from mobile app tracking to h ...
- Hearst Licenses Ad-Spend Data From Standard Media Index
Publishers Daily, Tony Silber - Monday, December 20, 2021
The announcement indicates how digital publishers are utilizing more accurate cost a ...
- IAB Names EVP Of Public Policy
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 20, 2021
Lartease Tiffith has been named executive vice president of public policy f ...
- IBM Appoints Former Yahoo Exec To CRO At Watson Advertising, The Weather Company
Data & Programmatic Insider, Laurie Sullivan - Monday, December 20, 2021
Former Yahoo exec Julie Saxon joins IBM's media and ad business ...
- Privacy Regulations Could Address 'Commercial Surveillance' Harms, FTC Chair Says
Digital News Daily, Wendy Davis - Friday, December 17, 2021
Days after taking the first steps toward issuing new privacy rules, F ...
- Pinterest's Guerriero Joins Banking Startup That Pays Consumers For Their Data
Digital News Daily, Colin Kirkland - Monday, December 20, 2021
Pinterest's VP, sales and partnerships Meredith Guerriero is leaving the social med ...
- New Data Erasure Tool Helps Brands Comply With Privacy Rules, Firm Says
Email Marketing Daily, Ray Schultz - Monday, December 20, 2021
Firms have a limited amount of time to delete data under GD ...
- IDG Acquires LeadSift, Ups Audience And Marketing Engagement For Its Brands
Publishers Daily, Tony Silber - Friday, December 17, 2021
This is IDG's third acquisition in 18 months focused on the data-and-marketi ...
- FTC: OpenX Collected Personal Info From Kids, Location Data From Opted-Out Users
Digital News Daily, Wendy Davis - Thursday, December 16, 2021
Ad-tech company OpenX will pay $2 million to settle accusations that ...
- Kids Are Biggest Influencers To Parents, Merkle Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 16, 2021
Merkle, a data-driven tech company owned by Dentsu, has released its 20 ...
- FTC Moves Toward Privacy Regulations
Digital News Daily, Wendy Davis - Wednesday, December 15, 2021
Signaling a crackdown on privacy, the FTC said it is considering crafti ...
- Digital Sales Grew Modestly YoY During Post-Cyber Week Period, Salesforce Reports
Email Marketing Daily, Ray Schultz - Thursday, December 16, 2021
Despite modest post-Cyber Week growth, the sales pulse quickened as consumers rac ...
- Mobile SSP Kargo Begins Blocking Ads On Misinformation Sites
MediaDailyNews, Joe Mandese - Thursday, December 16, 2021
Kargo claims to be the first mobile-focused SSP to utilize NewsGuard's veraci ...
- Dentsu, ViacomCBS Strike Custom Audience Segment Test For New Cross-Platform 'Currency'
Television News Daily, Wayne Friedman - Thursday, December 16, 2021
ViacomCBS and Dentsu are moving ahead with an actual media campaign ...
- Adobe Clients Are Gaining Email Data Powered By Validity, Firms Say
Email Marketing Daily, Ray Schultz - Wednesday, December 15, 2021
The two companies collaborate as part of Adobe's partner program. ...
- Wavemaker Expands Marketing Intel, Adds Three Top Data Execs To Team
MediaDailyNews, Joe Mandese - Wednesday, December 15, 2021
They join Wavemaker's newly rebranded "MIS" department, headed by Delphine Fabre-Hernoux. ...
- Drudge Report: You Spend At Least 6 Hours Weekly On Low-Level, Repetitive Tasks
MediaDailyNews, Joe Mandese - Wednesday, December 15, 2021
The study shows you also use an average of nine software platfor ...
- iSpot.tv, In Deal With LG Ads, Adds 20 Million Smart TV Homes To Its Panel
Television News Daily, Wayne Friedman - Wednesday, December 15, 2021
The four-and-a-half-year deal with LG Ads brings iSpot.tv's total panel size ...
- Firefox Now Offers Universal Opt-Out Tool
Digital News Daily, Wendy Davis - Monday, December 13, 2021
The tool, which Firefox began testing in late October, sends a "do-not-sel ...
- Why The Data Ethics Conversation Should Be On Every Brand's Agenda
MAD, Tom Corey - Monday, December 13, 2021
As we move into 2022, we need to start thinking about h ...
- Travel Site Leverages Data & Analytics in OOH Brand Campaign
The MediaPost Cases, Lisa Singer - Wednesday, December 15, 2021
How do you grow your brand in an extremely fragmented market? F ...
- How Eye Gaze In Ads Affects Creative Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, December 13, 2021
Ads need to captivate viewers to be successful. VidMob studied direct a ...