- GDPR Has A Chilling Effect On App Development, Paper States
Email Marketing Daily, Ray Schultz - Tuesday, May 10, 2022
The study from the National Bureau of Economic Research argues that GD ...
- Driving Privacy-Centered Growth
MediaDailyNews, Adam Broitman - Tuesday, May 10, 2022
As marketers prepare for the reality of a privacy-centered world, there a ...
- Search Offsets 'Low Stock' And 'Out Of Stock' Ecommerce Messages, Study Shows
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 10, 2022
Smarter search optimization and tactics can sell items in stock, according ...
- Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2022
GroupM has released findings of the Sightline Global Digital Out-of-Home survey ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 9, 2022
The process is based on deterministic and search-intent audience targeting anchored ...
- 4A's Call For Transparency In Measurement Currency Methodologies
MAD, Ashwini Karandikar - Friday, May 6, 2022
Marketers and agencies require an accurate way to compare currencies to alloca ...
- Validity And Red Sift Partner To Help Brands With DMARC Compliance
Email Marketing Daily, Ray Schultz - Thursday, May 5, 2022
Validity will provide data feeds to enhance Red Sift's ability to monit ...
- Google Analyzes NBA-Related Searches For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
Lotame this week released data showing how audience segments representing NFL enthusias ...
- KERV Interactive Sees A New Way To Trade Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
KERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- Roku To Serve Up Ad Data Via Microsoft, Shoppable Ads, New Ad Integration Opp
Digital News Daily, Karlene Lukovitz - Wednesday, May 4, 2022
The Microsoft deal allows for linking ad exposure to online searches. ...
- Lotame Sees 25% Jump In Global High-Quality Data Investments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Lotame reported Tuesday that buying of high-quality, third-party audience data rose 2 ...
- Mimecast Suffers Power Outage In U.S. Data Center
Around the Net in Email, Ray Schultz - Tuesday, May 3, 2022
Mimecast, an email management firm based in the UK, has experienced ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New Movers
Email Insider, Ray Schultz - Tuesday, May 3, 2022
One of the classic maxims of direct marketing was that new move ...
- Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID Fallout
MediaDailyNews, Joe Mandese - Tuesday, May 3, 2022
The Advertiser Perceptions survey, released by the IAB this morning, shows ...
- CTV Will Command 36% Of Total Video Time Spent In 2022,18% Of Video Ad Dollars: IAB
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The report estimates average time spent per day in 2022 for C ...
- Digital Is Not (And Never Was) An Easy Button
Marketing Insider, Ryan Green - Monday, May 2, 2022
It's becoming a cookieless world. So where do we go from her ...
- Marketing Needs To Improve Its Privacy Practices: Analysis
Around the Net in Email, Ray Schultz - Friday, April 29, 2022
Companies are failing to protect data privacy. The problems include obfuscation ...
- Connecticut Passes Right To Opt Out Of Behavioral Advertising
PolicyBlog, Wendy Davis - Thursday, April 28, 2022
Connecticut could soon become the fifth state to give consumers the rig ...
- Google Lets Users Limit Seeing Several Ad Types On YouTube And Display
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 28, 2022
Google will give users of its services the option to see sever ...
- Varjo Platform Helps Advertisers Build High-Performance, Immersive Computing Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 28, 2022
The Varjo Reality Cloud platform, powered by Amazon Web Services, launched Thursd ...
- Commerce Secretary Backs Antitrust Bill Targeting Big Tech
Digital News Daily, Wendy Davis - Wednesday, April 27, 2022
Commerce Secretary Gina Raimondo on Wednesday endorsed the American Innovation and Choi ...
- Nuances Behind Meta's Tracking Pixel
Performance Marketing Insider, Laurie Sullivan - Thursday, April 28, 2022
The Markup released initial findings from a study that found Facebook h ...
- Nielsen Strikes Smart TV Data Deal With Vizio
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
Nielsen has struck a deal with Vizio to add data from Vizio ...
- Compliance Sluggards: Most Email Senders Are Unprepared For CCPA
Email Insider, Ray Schultz - Tuesday, April 26, 2022
Companies have failed to automate their data request processes, Cytrio reports. ...
- Validity Launches Email Platform For Small Businesses
Email Marketing Daily, Ray Schultz - Tuesday, April 26, 2022
Everest Elements is a new edition of the company's Everest platform. ...
- How Brands Can Maximize First-Party Data To Create A Virtuous Loyalty Cycle
Marketing Insider, Sheena Banton, Jillian Tate - Tuesday, April 26, 2022
One tip: Focus on actionable intelligence, not the amount of data. ...
- An Unhappy Apple Anniversary For Those Dealing With App Tracking Transparency
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 26, 2022
A study released by Apple and conducted by a professor at Columb ...
- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
"This is about us providing more granular data that's available to he ...
- Here's How Kroger Precision Marketing Relies On Data To Build Out Its Media Business
Data & Programmatic Insider, Laurie Sullivan - Monday, April 25, 2022
Kroger Precision Marketing increasingly has become a consideration for advertisers to b ...
- DeepTarget Upgrades Tool For Exporting Lists And Sending 3D Communications
Email Marketing Daily, Ray Schultz - Friday, April 22, 2022
The firm has added to its Digital Experience Platform automated rotation, backgrou ...