- 100 Proof Data: How Brands Distill Customer Information To Make Decisions
Email Insider, Ray Schultz - Monday, December 13, 2021
Email rates as the second-most popular use for data-driven marketing. Personalization ...
- Metaverse, Zero-Party Data Will Allow Marketers To Once Again Track Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, December 13, 2021
Software algorithms that track movements, built into the metaverse, will become ...
- Lotame Releases Numbers Showing Variations In Sale Of Data Segments During Holidays
Performance Marketing Insider, Laurie Sullivan - Friday, December 10, 2021
Lotame released numbers this month showing variations in the sale of da ...
- B2B Marketers Confront Challenges With First-Party Data
Research Intelligencer, - Friday, December 10, 2021
Most B2B sales and marketing execs said the mass shift to remo ...
- Criteo To Acquire IPONWEB To Increase Media Trading Capabilities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Global tech company Criteo S.A. has entered negotiations to acquire ad-tech compa ...
- Lawmakers Propose Ban On 'Dark Patterns' That Trick People Into Ceding Privacy
Digital News Daily, Wendy Davis - Wednesday, December 8, 2021
Lawmakers on Wednesday reintroduced a bipartisan "dark patterns" bill that takes a ...
- Partnership Enables Targeting Cannabis Users Across CTV, Programmatic Video
Digital News Daily, Karlene Lukovitz - Thursday, December 9, 2021
Data from Fyllo now on Tremor's programmatic video and CTV platform includ ...
- Duncan Channon's New Data + Tech Practice
MAD, Steve McClellan - Wednesday, December 8, 2021
The practice combines data and analytics, digital and search offerings into ...
- Former Visa Executive Jason Tsai Joins Captify As CMO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
Jason Tsai will work to further define and expand the company's mark ...
- Report Indicates Labor Shortages Continue
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, December 7, 2021
Food retailers might not see their hiring struggles improve any time soon, p ...
- Influencer Marketing Surges 42% To $13.8B In 2021
Digital News Daily, Colin Kirkland - Wednesday, December 8, 2021
The market is projected to expand at a more moderate 9%, risi ...
- Lytics Unveils Free Data-Connection Tool
Email Marketing Daily, Ray Schultz - Tuesday, December 7, 2021
The new Cloud Connect can help brands connect data in cloud warehous ...
- 5 Trends Set To Disrupt Health Marketing In 2022
MediaDailyNews, Andrea Palmer - Wednesday, December 8, 2021
It's been a year of explosive growth and incredible upheaval in healt ...
- Telmar Acquires 'Audience Intel' Platform Helixa
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2021
As part of the deal, Helixa clients gain access to Telmar's media-planni ...
- Neutronian Certifies DoubleVerify, Launches NQI Transparency Ratings Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
DoubleVerify has received Cookieless Certification, an independent verification that data sellers ...
- Versium Partnership Will Add Digital Channels To ZeroBounce Email ID Service
Email Marketing Daily, Ray Schultz - Tuesday, December 7, 2021
Versium's technology will identify additional contact points for emails validated by ZeroBounc ...
- Data: What's Next? Insights From Former Facebook Analytics Lead
Data & Programmatic Insider, Laurie Sullivan - Monday, December 6, 2021
Emad Hasan, Retina AI CEO and former head of data analytics ...
- Half Of Top Websites Fail To Meet Google User Experience Requirements
Performance Marketing Insider, Laurie Sullivan - Monday, December 6, 2021
Walmart.com, Target.com, Tripadvisor.com and social sites including Facebook.com, Instagram.com and Pinterest.com a ...
- Pegasystems Unveils Tool To Help Brands Serve Customers Throughout Their Journey
Email Marketing Daily, Ray Schultz - Friday, December 3, 2021
Next-Best-Action Customer Journeys allows marketers react to customer needs in real tim ...
- IPG Mediabrands Rating TV News Buys Based On Misinformation, Will Use In Upfront
MediaDailyNews, Joe Mandese - Thursday, December 2, 2021
The deal with NewsGuard is exclusive to IPG clients, and covers 1 ...
- One-Third Of Black Friday Online Shoppers Were Fake, Study Finds
Performance Marketing Insider, Nina Lentini - Thursday, December 2, 2021
CHEQ says 35.7% of all online shoppers were malicious scrapers and crawler ...
- BIGtoken Closes BritePool Merger: Officially Changes Name, Eyes New Ticker Symbol
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 2, 2021
The name change was announced with the completion of the merger wi ...
- Advocado Buys Kantar's Ad Verification Unit
Television News Daily, Wayne Friedman - Wednesday, December 1, 2021
Advocado says the deal gives it an integrated ad verification, attribution a ...
- New Cross-Channel Data Tool Unveiled By Cordial
Email Marketing Daily, Ray Schultz - Wednesday, December 1, 2021
Architect helps retailers create personalized digital marketing in email, SMS, push, displa ...
- Media.Monks Merges With Salesforce Specialist To Expand Data, CRM
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 1, 2021
S4 Capital on Wednesday announced a merger between Maverick Digital and Media.Mon ...
- Amazon Data Mishandling Suggests Ad Industry Needs High-Security Clearance Certification Process
Data & Programmatic Insider, Laurie Sullivan - Monday, November 29, 2021
Analysis of internal documents reveals how employees abuse customer data, stalk celebritie ...
- Mopey Monday: It's Now Less Cyber Monday Than Cyber Month, Adobe And Salesforce Say
Email Insider, Ray Schultz - Monday, November 29, 2021
Sales were expected to be flat with last year, but stronger f ...
- Data Co-op Operator Offers New Insights Tools For Publishers
Publishers Daily, Tony Silber - Wednesday, November 24, 2021
Bombora is rolling out an analytics suite, Company Surge Insights for Publisher ...
- When Less is More: Building a Successful Advertising Business from a Subscription-First Model
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
In 2020, The New York Times added a record 2.3 million digital-on ...
- Not All Marketing Data Is Created Equal
Marketing Insider, Aaron Morrissey - Wednesday, November 24, 2021
To evaluate brand health, replace your vanity metrics with ones that off ...