• by Joe Mandese  @mp_joemandese, June 13, 2022

Citing "today's frequently shifting direct-to-consumer landscape," hosiery and undergarments apparel brand Bombas has selected Horizon Next to handle data-driven media strategies.

The companies characterized the assignment as being "TV agency of record" and that Bombas is at "crucial stage of business growth" and tapped Horizon Next to "develop a robust understanding of human behavior and insights into the evolving and complex media landscape" to build the Bombas brand.

“There is a tremendous opportunity for Bombas to increase market share, build deeper relationships with our customers, while never compromising on our promise to give back to those in need,” Chief Customer Officer Kate Huyett said in a statement announcing the appointment. 

Bombas works with a roster of agencies handling different aspects of its marketing.