- Cytrio's Compliance Platform Now Includes GDPR
Email Marketing Daily, Ray Schultz - Tuesday, April 5, 2022
The company's tool for helping mid-market firms comply with CCPA and oth ...
- Digital Publisher GovExec Acquires Local-Government Database
Publishing Insider, Tony Silber - Tuesday, April 5, 2022
Business-intelligence company Power Almanac manages a database of local government decision-makers ...
- Consumers Prefer Ads To Paying For Content, Question Whether Online Privacy Exists: Study
Data & Programmatic Insider, Laurie Sullivan - Monday, April 4, 2022
Tech companies like Google implement controls that allow consumers to see a ...
- Mastercard Completes Dynamic Yield Purchase
Email Marketing Daily, Ray Schultz - Monday, April 4, 2022
Dynamic Yield is now part of Mastercard's Data & Services unit, whi ...
- Mailchimp Hit By Data Attack Affecting Cryptocurrency Clients
Email Marketing Daily, Ray Schultz - Monday, April 4, 2022
Employee credentials were compromised, but the firm says it swiftly terminated acce ...
- Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 31, 2022
The research focused on determining the activities associated with "interest" on Faceboo ...
- Zynga Began Building An Ad Network By Buying Ad-Tech Companies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 1, 2022
Zynga continues to build a next-generation ad platform to serve the enti ...
- MeritB2B Changes Name To Anteriad In Rebranding
Email Marketing Daily, Ray Schultz - Thursday, March 31, 2022
The company acquired True Influence in late 2021, one of three rece ...
- Tinder Miniseries Wins ANA's Diamond ECHO Award
Email Marketing Daily, Ray Schultz - Wednesday, March 30, 2022
The Huggies campaign won the gold ECHO for email, and CRM/Customer Loyal ...
- Merkle Capitalizes On The Unique Snowflake
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 30, 2022
Consumers continue to demonstrate a new willingness to switch brands as inflati ...
- Long Time Coming -- EU, U.S. Deal To Improve Transatlantic Data Flow
Data & Programmatic Insider, Laurie Sullivan - Monday, March 28, 2022
The U.S. and the EU on Friday reached a preliminary deal ...
- EU And U.S. Agree To New Cross-Border Data Pact
Digital News Daily, Wendy Davis - Friday, March 25, 2022
Officials in Europe and the U.S. have agreed in principle to ...
- Braze Groups New And Existing Tools In Bid To Help Clients Use First-Party Data
Email Marketing Daily, Ray Schultz - Monday, March 28, 2022
Braze for Commerce helps brands deliver contextually relevant experiences, the company s ...
- FCC Urged To Require Privacy Disclosures In Broadband 'Nutrition Labels'
PolicyBlog, Wendy Davis - Thursday, March 24, 2022
"Clear standardized information about privacy practices in labels allows consumers to quick ...
- Microsoft Breached By Hacker Group That Sometimes Announces Intent On Social Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 23, 2022
Microsoft confirmed it has been breached by hacker group Lapsus$, adding ...
- 70% Of Businesses Still Looking For The Correct Consumer Experience
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 23, 2022
Nearly three-quarters of business leaders say a deeper understanding of customers ...
- Millions Spent In Advertising Related To Ukraine To Reach Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 22, 2022
Pathmatics data shows the shift in digital spend by brands and secto ...
- Ad-Tech Co. TripleLift Buys 1plusX For $150 Million
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 21, 2022
TripleLift announced Monday the acquisition of first-party data platform 1plusX to suppo ...
- Apple Suffers Major Outage, With Services From iTunes To Apps Down For Many Users
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 21, 2022
Apple is continuing to suffer a massive outage on Monday after use ...
- Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-House
Data & Programmatic Insider, Laurie Sullivan - Monday, March 21, 2022
Foundry took off in a new direction in February to combine first-par ...
- Target Practice: Brands Need To Do A Better Job Of Personalizing, Consumers Say
Email Insider, Ray Schultz - Monday, March 21, 2022
Over half of consumers would share personal data in return for personaliz ...
- Sinch Partners With CDP Provider Treasure Data
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Sinch, the parent company of Mailgun, Mailjet and Email on Acid, wi ...
- Boring Stuff: Customers Don't Actually Read Privacy Notices, Marketers Say
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Most customers don't understand what the notices actually mean to them, T ...
- Simon Data Partners With Snowflake To Enhance CDP
Email Marketing Daily, Ray Schultz - Monday, March 21, 2022
Clients will have an easier way to access and leverage customer dat ...
- Disney Leads In TV, Streaming Content 'Demand Share' For 2021
Television News Daily, Wayne Friedman - Friday, March 18, 2022
Although Netflix retains its lead for TV and streaming original content, Disn ...
- IBM, Adobe Expand Weather Data, Experience Platform Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
IBM and Adobe have expanded an existing partnership that will integrate t ...
- NBCU Unifies With Dentsu, First 'Identity' Deal With A Media Agency
Television News Daily, Wayne Friedman - Friday, March 18, 2022
Dentsu International becomes the first agency partner for NBCUnified, its "first-party" identi ...
- Comscore, SMI Strike Deal For Advanced eCPM Metric
Television News Daily, Wayne Friedman - Thursday, March 17, 2022
Comscore has struck a deal with Standard Media Index to offer ...
- Are Consumers Still Spending Too Much On Linear TV And Streaming?
TV Watch, Wayne Friedman - Friday, March 18, 2022
TV station executives are trying to appeal not just to cord-cutting consumer ...
- Revenue Lost By Poor Digital Experience Can Now Be Measured
Performance Marketing Insider, Laurie Sullivan - Thursday, March 17, 2022
Developers at Qualtrics XM believe they have developed a process to t ...