- ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 19, 2022
On Tuesday, enterprise customer data platform ActionIQ and collaboration and data cleanro ...
- LinkedIn Can't Block Profile Scraping, Judges Confirm
Digital News Daily, Wendy Davis - Monday, April 18, 2022
Siding against LinkedIn, a federal appellate panel has upheld an order requiri ...
- Ericsson's Ad-Tech Company Emodo Builds Out Suite, Expands Globally
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 18, 2022
Emodo built a solution for context and creative to support brands ...
- Alliant CEO: Wishing For A Federal Data Privacy Law
Data & Programmatic Insider, Laurie Sullivan - Monday, April 18, 2022
JoAnne Monfradi Dunn, CEO of Alliant, would like to see a feder ...
- Hypertension: Few Brands Are Ready For The Highest Level Of Personalization
Email Insider, Ray Schultz - Friday, April 15, 2022
Only 7.15% have installed a CDP. And even fewer give themselves t ...
- Winning in Physical and Digital Retail With the Power of Data
MAD, Allysun Lundy - Thursday, April 14, 2022
Data only works when you put it to work, but once y ...
- FTC Chair Suggests New Limits On Data Collection
PolicyBlog, Wendy Davis - Friday, April 15, 2022
"I am concerned that present market realities may render the 'notice a ...
- Sinclair To Partner With USSI Global For Datacasting Test In Electric Vehicle-Charging Station Market
Television News Daily, Wayne Friedman - Thursday, April 14, 2022
Sinclair says it will partner with USSI Global to offer "the nation ...
- Most Brands Are Turning To Zero-Party Data, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, April 14, 2022
But many don't know how to effectively use it, Forrester reports. ...
- Dentsu Deploys 'Attention Metrics,' Begins Transacting On It
MediaDailyNews, Joe Mandese - Wednesday, April 13, 2022
"We're actually planning, optimizing and buying against it," Chief Investment Officer Ca ...
- Garbage In, Garbage Out
MediaDailyNews, Joe Mandese - Thursday, April 14, 2022
"Alternative currency is not just a question of research and methodology. It ...
- Obit: Nielsen TV Ratings Stories, Dead At 72
TVBlog, Joe Mandese - Thursday, April 14, 2022
"I was thinking the other day that ratings stories don't mean ve ...
- FTC Urged To Crack Down On 'Location Data' Industry
Digital News Daily, Wendy Davis - Tuesday, April 12, 2022
Companies that participate in the collection and sale of location data descri ...
- OpenWeb Buys Adyoulike For $100 Million To Build A Social Layer
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
OpenWeb has announced the acquisition of Adyoulike, a global advertising platform bas ...
- Comcast's Ad Sales Unit Effectv Inks Local TV 'Currency' Deal With Comscore
Television News Daily, Wayne Friedman - Tuesday, April 12, 2022
Effectv has struck a deal with Comscore for its local TV measureme ...
- Fyllo, Cannabis Data Provider, Acquires Digital Targeting Company Semasio
Email Marketing Daily, Ray Schultz - Tuesday, April 12, 2022
Semasio will help Fyllo scale its Compliance Cloud, the company says. ...
- Audigent Presents Cognitive PMP, Partners With Comscore For Its Predictive Audience Segments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Audigent on Tuesday will launch integrations with audience segments from Comscore ...
- Similarities And Differences In Languages Through A Semantic Network
Performance Marketing Insider, Laurie Sullivan - Monday, April 11, 2022
There are about 7,000 different languages in the world, so to thi ...
- Targets Of Interest: Consumers Are Wary As Brands Adopt Advanced Personalization
Email Insider, Ray Schultz - Friday, April 8, 2022
Advanced retailers are using such tools as email sent-time optimization, Sailthru a ...
- Data Axle Hires Colin Anderson As GM Of Apogee Co-Op Database
Email Marketing Daily, Ray Schultz - Friday, April 8, 2022
Anderson, who has served at Wintermind and Wiland, will manage a co-operati ...
- First-Party Hearty: Brands Race To Get Ready For Loss Of Cookies
Email Insider, Ray Schultz - Thursday, April 7, 2022
Only 6% of brands now rely exclusively on first-party data. But mo ...
- Marketers Are Making Decisions Based On Stale Data: Study
Email Marketing Daily, Ray Schultz - Thursday, April 7, 2022
Almost a third of captured events change their definition within six month ...
- Omnicom Media Group To Offer Clients LG Smart TV Ad Inventory
MAD, Steve McClellan - Wednesday, April 6, 2022
The agreement allows OMG account teams to activate advanced targeting segments fr ...
- Semrush Data Identifies Nuances In Number Of Keywords Per Search
Performance Marketing Insider, Laurie Sullivan - Thursday, April 7, 2022
In a study, Semrush found 51% of searches contained between one a ...
- Reputation Builds Competitive Analysis Platform Using Unstructured Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Every company has vast amounts of unstructured data from customer feedback fou ...
- Incubeta's Acquisition Of Extendo Strengthens Foothold In Latin America, Ties With Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
The digital marketing group's acquisition of data-driven marketing company Extendo, a premie ...
- Discovery Dubs EDO 'Preferred' Measurement For Upfront Deals
Television News Daily, Wayne Friedman - Tuesday, April 5, 2022
EDO will give brands TV commercial airings connected to engagement data v ...
- The Take On Intent Data: Most Firms Are Good At Using It
Email Insider, Ray Schultz - Tuesday, April 5, 2022
The biggest challenge is creating an overall strategy, Ascend2 reports. ...
- Cytrio's Compliance Platform Now Includes GDPR
Email Marketing Daily, Ray Schultz - Tuesday, April 5, 2022
The company's tool for helping mid-market firms comply with CCPA and oth ...
- Digital Publisher GovExec Acquires Local-Government Database
Publishing Insider, Tony Silber - Tuesday, April 5, 2022
Business-intelligence company Power Almanac manages a database of local government decision-makers ...