LG Ads Solutions, the connected TV and cross-screen advertising arm of LG Electronics, today announced an agreement with Omnicom Media Group to bring LG smart TV and cross-screen ad inventory to Omnicom clients.
Under the terms of the agreement, LG Ads Solutions data will be integrated within Omni, Omnicom’s demand-side data operating system.
The integration will enable account teams across OMG to activate advanced targeting segments from Omni across more than 20+ million LG smart TV households in the U.S. The deal links LG Ads Solutions’ anonymized household-level data through a privacy-compliant process to Omni’s household database. This match will allow OMG agencies to run TV campaigns across all addressable LG smart TVs in the U.S.
Additionally, all media available through LG Ads Solutions, including exclusive native ads, CTV video and cross-screen ads, will be accessible through an Omni platform offers a view of available inventory in the marketplace.
CTV spending this year is forecast to reach $19.1 billion.
“LG Ads Solutions brings one of the industry’s largest observed TV data sets to the Omni platform, as well as access to its premium CTV media inventory,” said Slavi Samardzija, CEO of Annalect, the data and analytics division of OMG that developed and manages Omni.