- Yahoo Offers 'ID-Less' Targeting Tool Via The Web
Email Marketing Daily, Ray Schultz - Thursday, February 17, 2022
Next-Gen Solutions was previously available via app, and is now being offer ...
- Data Shows Significant Gap Between Perception And Performance Of Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 16, 2022
ActionIQ on Wednesday released its first CX IQ Index. Media/publishing is t ...
- Google To Limit Cross-Device Tracking On Android Phones
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 16, 2022
Google today announced a multi-year initiative to curtail cross-device tracking on Andro ...
- Data Axle Forms Advisory Board With Execs From Amazon Web Services, Bain Capital
Email Marketing Daily, Ray Schultz - Wednesday, February 16, 2022
Also joining the board are former executives of Dun & Bradstreet a ...
- Data Is Widely Available, But Firms Lack Confidence In Their Ability To Use It: Study
Email Marketing Daily, Ray Schultz - Wednesday, February 16, 2022
Companies have almost doubled the number of data fields they are usin ...
- Some Super Bowl Advertisers Forgot About Branding, Search And Recall Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 15, 2022
DISQO queried Super Bowl viewers on ad recall and brand perception a ...
- Consumers Want To Earn Real Money In The Metaverse, Most Against Meta Owning Data
Digital News Daily, Colin Kirkland - Tuesday, February 15, 2022
Blockchain tech company Advokate Group also found participants want to make re ...
- Coinbase's Super Bowl QR Code Ad Crashes The App
Data & Programmatic Insider, Laurie Sullivan - Monday, February 14, 2022
Coinbase Global, the largest U.S. cryptocurrency exchange, made its Super Bowl deb ...
- Two-Thirds Of Super Bowl Spots Score Just 'Average' Results
MediaPost Weekend, Wayne Friedman - Friday, February 11, 2022
Ads were measured for potential for brand equity and ability to boo ...
- French Privacy Regulator Says Use Of Google Analytics Unlawful
Digital News Daily, Wendy Davis - Thursday, February 10, 2022
The French National Data Protection Commission said Thursday that the use ...
- Average Super Bowl :30 Rises 5% To $4.8 Million
Digital News Daily, Karlene Lukovitz - Friday, February 11, 2022
Last year's average was just over $4.5 million, according to a n ...
- Enterprise-Wide Analytics System Is Offered By DataSelf
Email Marketing Daily, Ray Schultz - Friday, February 11, 2022
The revised ETL+ places data from multiple silos in one place, t ...
- Social Causes Through Data
Performance Marketing Insider, Laurie Sullivan - Friday, February 11, 2022
Many artists, musicians and brands have pledged royalties, funding and commitments ...
- Data Downer: CRM Output Is Often Inaccurate And Costly
Email Insider, Ray Schultz - Thursday, February 10, 2022
Employees mislead decision makers with false data, while poor quality affects sale ...
- IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Since third-party cookies and identifiers power addressability and programmatic RTB, up ...
- First-Time Super Bowl Advertiser Criteo Takes Message Direct To Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
As a first-time Super Bowl advertiser, Criteo is on a mission ...
- Validity Upgrades Solution For Helping Salespeople Access Data
Email Marketing Daily, Ray Schultz - Tuesday, February 8, 2022
Data from multiple sources is consolidated in one view, the company s ...
- Innovid To Acquire TVSquared, Transaction Valued At $160M
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The companies say the deal will create a new standard for cross-platfo ...
- Certifiable
RTBlog, Joe Mandese - Monday, February 7, 2022
When the history of audience measurement gets written, 2022 will be remember ...
- Crypto is Madison Avenue's Dream Opportunity
Search & Performance Marketing Daily, Omri Argaman - Monday, February 7, 2022
The real growth opportunity for the ad industry, particularly in developed marke ...
- Metaverse Marketers Will Know What Customers Want Even More Than Digital, Legacy Media
TV Watch, Wayne Friedman - Monday, February 7, 2022
Just think about a VR/AR headset in the Metaverse. A marketer c ...
- The Rules Of The Game Change: B2B Brands Face Privacy Issues, Other Challenges
Email Insider, Ray Schultz - Friday, February 4, 2022
First-party data will be essential as third-party cookies disappear, and firms wi ...
- Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 3, 2022
Consumer insights platform DISQO analyzed traffic data from its platform to determi ...
- Linear TV Reach Challenges Continue, Samba TV Study Finds
Television News Daily, Wayne Friedman - Friday, February 4, 2022
Samba TV's research found that 97% of linear TV ad budgets ...
- IAB Europe's Consent Framework Violates Privacy Law, Regulator Says
Digital News Daily, Wendy Davis - Wednesday, February 2, 2022
IAB Europe's transparency and consent framework "fails to comply with a numb ...
- Acxiom Teams Up With Treasure Data On Identification
Email Marketing Daily, Ray Schultz - Thursday, February 3, 2022
The arrangement will help brands market in a cookieless ecosystem, the fi ...
- California AG Warns Companies Over Loyalty Programs
Digital News Daily, Wendy Davis - Tuesday, February 1, 2022
Califorina AG Rob Bonta has warned "major corporations" that their loyalty progra ...
- Data Doings: How Brands Use Information To Generate Demand
Email Insider, Ray Schultz - Wednesday, February 2, 2022
Most firms say they are effective at collecting and analyzing data, Ascen ...
- UM Delivers For Grubhub, 'Human-Centric' Approach Credited For Win
MediaDailyNews, Joe Mandese - Wednesday, February 2, 2022
UM will handle all strategy, planning, buying and data and analytics f ...
- Pandemic Fog: Consumers Feel Less Secure, Not Understood By Brands
Email Insider, Ray Schultz - Tuesday, February 1, 2022
Email marketers must cope with shifting consumer demands and even shopper identitie ...