- Darth Vader Vs. SEO: How They Are Alike
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 1, 2022
It seems the Star Wars character Darth Vader and search engine optimizati ...
- 2021 Media Agency of the Year: Wavemaker
Agency of the Year, Joe Mandese - Friday, January 7, 2022
Wavemaker has demonstrated the best creativity in how it is applying t ...
- Jebbit Receives $70M In Funding To Help Build Zero-Party Data Services For Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, January 31, 2022
Jebbit, which helps companies collect zero-party data, recently received a $70 milli ...
- The iOS Update And The New Era In Healthcare Email Marketing
Email Marketing Daily, Kent Groves, Olympia Mantsios - Monday, January 31, 2022
Future success in email marketing should be defined by deeper actions th ...
- Google Search URL Inspection API Tool To Programmatically Access Data
Performance Marketing Insider, Laurie Sullivan - Monday, January 31, 2022
Marketers can access the data requested from the URL Inspection Tool ...
- Google Expands Access To Differential Privacy Framework, Introduces Plume
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 28, 2022
Google's working on ways to make differential privacy more accessible and ...
- SiriusXM Unveils New 'ID' For Targeting Premium Audio Listeners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 31, 2022
AudioID's U.S.-based identity offering lives within SXM Media, leveraging datasets across te ...
- FASTs Are Gaining Speed - Though Viewers Are Getting Pickier Even About Free Streamers
Advanced TV Insider, Karlene Lukovitz - Friday, January 28, 2022
In Q4 alone, FAST penetration increased by 4.9 percentage points, making ...
- 2021 Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
Like the year before it, 2021 was a year of multiple transformatio ...
- Congress Urged To Restrict 'Alarming' Sale Of App Data To Law Enforcement
Digital News Daily, Wendy Davis - Thursday, January 27, 2022
Advocacy groups are urging lawmakers to move forward with a bill endors ...
- Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories
Performance Marketing Insider, Laurie Sullivan - Friday, January 28, 2022
Despite supply-chain slowdowns and record out-of-stock warnings during the 2021 holiday seaso ...
- Ad Industry, Privacy Advocates Spar Over 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, January 26, 2022
"Consumers receive virtually free access to massive amounts of information online ...
- Egress Adds To Team As It Seeks To Help Firms Avoid Data Breaches
Email Marketing Daily, Ray Schultz - Thursday, January 27, 2022
Jessie Coan will serve as vice president of corporate marketing, and Dunc ...
- Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
The acquisition of CoreMedia Systems will provide direct and brand response analytic ...
- Google Can't Shake Arizona AG's Location Privacy Suit
Digital News Daily, Wendy Davis - Tuesday, January 25, 2022
The Arizona attorney general can proceed to trial against Google on clai ...
- Businesses Are Not Ready For CCPA: Study
Email Marketing Daily, Ray Schultz - Wednesday, January 26, 2022
Few businesses have automated Data Subject Asset Requests, Cytrio reports. ...
- Dentsu Elevates Sustainability From Societal Cause To Ad Industry Imperative
MediaDailyNews, Joe Mandese - Wednesday, January 26, 2022
The agency report cites regulatory action to formally ban advertising linked ...
- NBC Plans Live, In-Person Upfront Events
Television News Daily, Wayne Friedman - Tuesday, January 25, 2022
The first event will be scheduled for March 22 in New Yo ...
- Rewriting The Brief For Data Democratization
Marketing Insider, Roy Armale - Tuesday, January 25, 2022
Data democracy in action: keeping access widespread, but focusing its relevance ...
- Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU
Data & Programmatic Insider, Laurie Sullivan - Monday, January 24, 2022
Kent Walker, Google president of global affairs and chief legal officer, la ...
- Consumers Reject Ads Targeting Both Individuals And Audiences, ARF Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 21, 2022
Americans express just as much resistance to being placed in target segmen ...
- Building On Business Intelligence: Instantaneous And Autonomous SEO
Search & Performance Marketing Daily, Jim Yu - Monday, January 24, 2022
Consumer expectations are constantly changing, and the demand for real-time information, reactio ...
- Neustar Adds Email Tool To Contact Center Suite
Email Marketing Daily, Ray Schultz - Friday, January 21, 2022
The new offering can help brands see email impact while reducing complian ...
- Wunderman Thompson Appoints First NA Chief Data Officer
MAD, Steve McClellan - Thursday, January 20, 2022
Tony Weber joined Wunderman Thompson in 2017 as principal consultant where ...
- Why CMOs Should Explore Data Unions in 2022
MediaDailyNews, Seth Ulinski - Thursday, January 20, 2022
Cookie-free data unions will become key components to understanding the complexities ...
- U.S. Advertising, Marketing Spend Up Nearly 22% In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 20, 2022
Winterberry Group, which supports advertising, marketing and media growth initiatives, released n ...
- Stand-Up Year: Marketing Spend Grew 21.6% In 2021, Email Saw 10.8% Hike
Email Insider, Ray Schultz - Thursday, January 20, 2022
Roughly $5.7 billion was spent on email out of a total onli ...
- Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports
Email Marketing Daily, Ray Schultz - Thursday, January 20, 2022
Loss of third-party data is moving companies to put more resources in ...
- Why Google Says Proposed Surveillance Advertising Ban Goes Too Far
Performance Marketing Insider, Laurie Sullivan - Thursday, January 20, 2022
Broad, location-based targeting and contextual ads are the exceptions. ...
- Regulators Seek Comments On Mergers, 'Unique' Traits Of Digital Markets
Digital News Daily, Wendy Davis - Tuesday, January 18, 2022
Looking to crack down on acquisitions that violate antitrust law, the F ...