- Consumers Reject Ads Targeting Both Individuals And Audiences, ARF Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 21, 2022
Americans express just as much resistance to being placed in target segmen ...
- Building On Business Intelligence: Instantaneous And Autonomous SEO
Search & Performance Marketing Daily, Jim Yu - Monday, January 24, 2022
Consumer expectations are constantly changing, and the demand for real-time information, reactio ...
- Neustar Adds Email Tool To Contact Center Suite
Email Marketing Daily, Ray Schultz - Friday, January 21, 2022
The new offering can help brands see email impact while reducing complian ...
- Wunderman Thompson Appoints First NA Chief Data Officer
MAD, Steve McClellan - Thursday, January 20, 2022
Tony Weber joined Wunderman Thompson in 2017 as principal consultant where ...
- Why CMOs Should Explore Data Unions in 2022
MediaDailyNews, Seth Ulinski - Thursday, January 20, 2022
Cookie-free data unions will become key components to understanding the complexities ...
- U.S. Advertising, Marketing Spend Up Nearly 22% In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 20, 2022
Winterberry Group, which supports advertising, marketing and media growth initiatives, released n ...
- Stand-Up Year: Marketing Spend Grew 21.6% In 2021, Email Saw 10.8% Hike
Email Insider, Ray Schultz - Thursday, January 20, 2022
Roughly $5.7 billion was spent on email out of a total onli ...
- Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports
Email Marketing Daily, Ray Schultz - Thursday, January 20, 2022
Loss of third-party data is moving companies to put more resources in ...
- Why Google Says Proposed Surveillance Advertising Ban Goes Too Far
Performance Marketing Insider, Laurie Sullivan - Thursday, January 20, 2022
Broad, location-based targeting and contextual ads are the exceptions. ...
- Regulators Seek Comments On Mergers, 'Unique' Traits Of Digital Markets
Digital News Daily, Wendy Davis - Tuesday, January 18, 2022
Looking to crack down on acquisitions that violate antitrust law, the F ...
- New Bill Would Outlaw Most Forms Of Behavioral Targeting
Digital News Daily, Wendy Davis - Tuesday, January 18, 2022
"The 'surveillance advertising' business model is premised on the unseemly collection a ...
- Privacy Search Engine Finds 40-Plus Trackers, Cookies On CNN, Fox News
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 18, 2022
Startpage aims to block third-party tracking cookies on websites, including those us ...
- SmileDirectClub Turns To Influencers, Data, TikTok, Search
Data & Programmatic Insider, Laurie Sullivan - Monday, January 17, 2022
SmileDirectClub is partnering with several high-profile celebrities to launch a Confidence Counci ...
- New Bill Would Require Sites To Summarize Data Practices
Digital News Daily, Wendy Davis - Friday, January 14, 2022
Websites and apps would have to post short and "easy to understan ...
- Ad Industry, Business Groups Urge Congress To Create National Privacy Standard
Digital News Daily, Wendy Davis - Friday, January 14, 2022
"A growing patchwork of state laws are emerging which threaten innovation a ...
- Bug Can Expose Personal IDs, Report Says
Email Marketing Daily, Ray Schultz - Monday, January 17, 2022
Safari 15 data could be getting leaked, security service FingerprintJS says. ...
- Recommendations Vs. Search: Google TV's Caruso Talks About The Future
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 14, 2022
One goal at Google TV is to grow the company's device footprin ...
- FCC Chair Wants To Tighten Data Breach Notification Rules
Digital News Daily, Wendy Davis - Wednesday, January 12, 2022
Telecoms would be required to inform consumers, law enforcement and the Feder ...
- Datonics, Simpli.fi Launch CTV Offering Supported By Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 12, 2022
The partnership aims to offer advertisers running campaigns on the Simpli,fi platfo ...
- NBCU Names iSpot A 'Certified' Measurement Partner, Plans 'Currency' Tests
Television News Daily, Wayne Friedman - Thursday, January 13, 2022
An initial test will start with iSpot.tv and Publicis Media for t ...
- A Guide To Zero-Party Data-And A Definition
Around the Net in Email, Ray Schultz - Wednesday, January 12, 2022
Zero-party data is the data provided directly by customers. It differs fr ...
- FTC Can Proceed With Antitrust Claims Against Facebook
Digital News Daily, Wendy Davis - Tuesday, January 11, 2022
A federal judge has rejected Facebook's request to dismiss antitrust claims stemmi ...
- Not All Marketing Data Is Created Equal
Marketing Insider, Aaron Morrissey - Wednesday, January 12, 2022
To evaluate brand health, replace your vanity metrics with ones that off ...
- Integral Ad Science EMEA Appointment Fuels Expansion in Europe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Integral Ad Science has appointed Csaba Szabo managing director, EMEA to bui ...
- Walmart Data Scientist Jumps To DISQO, Becomes Data Science, Analytics Team Lead
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Yannis Pavlidis, appointed VP, data science and analytics for consumer insights platfo ...
- Blueprint For Engineers: They Still Read Email Newsletters, But Are Subscribing Less
Email Insider, Ray Schultz - Tuesday, January 11, 2022
Podcasts and video are on the rise, and supplier websites are deem ...
- Mozilla Partners With The MarkUp To Research Facebook's Data-Tracking Practices For Non-Users
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 11, 2022
Mozilla's data-sharing platform Rally and nonprofit newsroom The MarkUp are partnering ...
- Roku Head Of Marketing Talks About Plans For 2022
Data & Programmatic Insider, Laurie Sullivan - Monday, January 10, 2022
Roku's licensing deals with smart TV manufacturers have helped it maintain ...
- Lead Generator Duped Consumers Into Disclosing Sensitive Information, FTC Says
Digital News Daily, Wendy Davis - Friday, January 7, 2022
ITMedia operated at least 200 websites that sought sensitive data from consume ...
- T-Mobile Acquires Rideshare Ad Network Octopus Interactive
Performance Marketing Insider, Laurie Sullivan - Monday, January 10, 2022
T-Mobile is expanding its ad and analytics group with the acquisition ...