Integral Ad Science EMEA Appointment Fuels Expansion in Europe

Integral Ad Science (IAS) has appointed Csaba Szabo to managing director, EMEA, to build out its leadership team across Europe and move more strongly into connected television (CTV). The appointment was announced Monday.

Szabo will focus on leading the team that builds products, data, and insights to deepen the company’s relationships with clients and partners in the EMEA region. 

He brings more than fifteen years of experience in building global software and technology companies.

Most recently Szabo served as the vice president of EMEA at Shutterstock, where he helped grow the company’s international footprint. Previously, he helped drive the European sales strategy for mid-market and resellers at Yahoo as senior commercial director, EMEA. 

Based on London, Szabo reports directly to Chance Johnson, chief revenue officer at IAS.

Search & Performance Marketing Daily caught up with Szabo to explore his role and future with IAS. He believes that through the acquisition of Context last week, and Publica in the summer of 2021, as well as ongoing innovation, the company has “a fantastic opportunity” to build on the success in connected TV (CTV) it experiences today. 

S&PMD:  What attracted you to join IAS?

Szabo:  Values and integrity have always been key driving factors in my life, so it’s no surprise that I was naturally drawn to IAS’s mission.

I have known IAS for a decade – dating back to my role at Yahoo. The reputation was, and still is, a combination of an extremely strong product range supported by the best talent in the industry. 

Despite challenging circumstances in 2020 and 2021, IAS has delivered strong results, which stood out to me. As of late, IAS went public, made several strategic acquisitions, deepened partnerships with marketers, publishers, and platforms, and truly maximized outcomes. It’s exciting to join IAS at a time fruitful for innovation and business development.

I am absolutely thrilled to join the company at this very exciting period in its history. 

S&PMD:  When you were in high school, what type of work interested you the most?

Szabo:  When I was in high school in the mid 90s, this thing called the Internet just started to become mainstream. Little did we know what the future would hold for the technology and how it would alter culture and human history, but I was absolutely fascinated by it from the start. 

It’s amazing that I have been able to dedicate the last 15 years to some of the most iconic brands on the Internet. Now I get to bring all that experience to IAS and work to make digital media a more transparent and safer place.

S&PMD:  What is the best piece of business advice you received and from whom?

Szabo:  I started my career in a small boutique management consulting firm in Hungary. My Managing Director at the time told me to ask one simple question before sending work to a client: “If you were to show this piece of work to the Queen of England, would you be proud of it?” 

It was a fabulous learning experience to start out in such a client-obsessed environment, and it’s a lesson that has stuck with me and served me well over the last two decades.  

S&PMD:  What is your favorite book and how might the theme relate to your profession?  

Szabo:  One of the books I read over the holidays was Humankind by Rutger Bregman. It is a very optimistic and uplifting take on human history, essentially arguing that deep down humans are wired to mean well, act with compassion, and do fundamentally good things. 

These have always been my core beliefs as a person and as a leader, but of course during difficult times, such as a global pandemic or ongoing social injustice, it is easy to forget about it.

Assuming positive intent and believing that we are all working together toward a good outcome are beneficial driving forces in my roles as a regional leader and as a commercial partner to many global brands. 


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