- In-Game Ad Platform Bidstack Expands U.S. Operation, Hires Jude O'Connor As CRO
Digital News Daily, Colin Kirkland - Thursday, September 22, 2022
In-game ad and video-game monetization platform Bidstack announced Thursday that Jude O'Conn ...
- FTC Orders Amazon's Jeff Bezos And Andy Jassy To Testify About Automatic Renewals
Digital News Daily, Wendy Davis - Thursday, September 22, 2022
The agency says Jeff Bezos and Andy Jassy must testify in ...
- GroupM's Gerber: ACR Providers Are Being Glassholes, Need To Pool Their Data
MediaDailyNews, Joe Mandese - Friday, September 23, 2022
The head of GroupM's U.S. investment strategy Thursday called for industry acti ...
- Google Issue Affecting Ad Approval, Ad Serving
Performance Marketing Insider, Laurie Sullivan - Friday, September 23, 2022
Jonathan Kagan, VP of search at 9Rooftops, woke up Thursday morning ...
- Uber-Owned Alcohol Delivery Company Drizly Launches Ad Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 22, 2022
Drizly, an Uber Technology company supporting the delivery of alcohol, is t ...
- Dentsu Strikes Advanced Local TV 'Currency' Deal With Comscore
Television News Daily, Wayne Friedman - Thursday, September 22, 2022
Comscore says Dentsu will become the first media agency network to partn ...
- Roku Media Hires Fox Entertainment CEO Collier As President
Television News Daily, Wayne Friedman - Thursday, September 22, 2022
Collier will oversee Roku Media globally, including all ad sales, Roku's ad-platfo ...
- Apple Music Bumps Pepsi As Super Bowl Halftime Show Sponsor
Television News Daily, Wayne Friedman - Friday, September 23, 2022
The NFL was looking to expand the musical halftime show and s ...
- Study Anticipates Digital-First Americans' Shopping Habits During Recession
Digital News Daily, Colin Kirkland - Tuesday, September 20, 2022
Adtaxi's 2022 Economy Concerns Survey finds that 9 out of 10 America ...
- Will Blockchain Loyalty Programs Unlock Web3's Mass Appeal? Q&A With Moonwalk's Greg Consiglio
Digital News Daily, Colin Kirkland - Wednesday, September 21, 2022
To demystify web3 and learn what makes NFT rewards programs appealing, MediaPo ...
- Florida Asks Supreme Court To Take Up Battle Over Social Media 'Censorship'
Digital News Daily, Wendy Davis - Wednesday, September 21, 2022
Florida's top law enforcement wants the Supreme Court to intervene in ...
- IT Pros Have Less Trust In Public Cloud Services, UK Study Finds
Email Marketing Daily, Ray Schultz - Thursday, September 22, 2022
Almost half of IT professionals surveyed in a UK study said th ...
- Anteriad Data Is Offered In TransUnion's TruAudience Marketplace
Email Marketing Daily, Ray Schultz - Thursday, September 22, 2022
B2B marketers can use Anteriad to reach buyers and move leads throu ...
- Focus On These Media Levers, Or You May Waste Millions
MediaDailyNews, Ben Dutter - Thursday, September 22, 2022
A recent study confirmed what media planners have known for 70 year ...
- eBay Ads Holiday Survey Reveals Search And Purchase Patterns
Performance Marketing Insider, Laurie Sullivan - Thursday, September 22, 2022
Despite record-setting inflation rates and other economic challenges, shoppers still plan ...
- AnalyticsIQ Appoints Data Veteran To Drive Innovation After 2 Years Of Growth
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 21, 2022
Kevin Dean aims to accelerate the rapid expansion of AnalyticsIQ, which h ...
- Walmart Connect Steps Closer Into The Media Selling World, Including TV
TV Watch, Wayne Friedman - Thursday, September 22, 2022
Walmart's deals and partnership with Roku, intended to make TV streaming t ...
- Viral Nation Acquires Influencer Analytics Company MediaKits
Digital News Daily, Colin Kirkland - Tuesday, September 20, 2022
The agency says it will integrate MediaKits' data aggregation with its te ...
- FTC Eyes Amazon's Roomba Acquisition, Demands More Information
Digital News Daily, Wendy Davis - Tuesday, September 20, 2022
Amazon's planned $1.7 buyout of automatic vacuum cleaner Roomba is coming ...
- Twitter Battles With Users Over Ad-Targeting Snafu
Digital News Daily, Wendy Davis - Tuesday, September 20, 2022
A Maryland resident is pressing to proceed with a class-action complaint allegi ...
- Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2022
While a majority (56%) of agency execs believe "sustainability" is now mo ...
- YouTube Adds Revenue Sharing To Shorts Videos
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 20, 2022
YouTube has spent years building YouTube Shorts and its creator program. N ...
- Could Netflix Take Ad Business From Facebook?
TV Watch, Wayne Friedman - Wednesday, September 21, 2022
TikTok's explosive growth poses a threat to social media platforms, but may ...
- How In-Game Advertising Will Become An Important Channel: Q&A With Viant's Jon Schulz
Digital News Daily, Colin Kirkland - Monday, September 19, 2022
Which brands will find in-game ads most effective? How will in-game a ...
- NBA.com Sued For Allegedly Sharing Video Viewing Data With Facebook
Digital News Daily, Wendy Davis - Monday, September 19, 2022
An NBA.com subscriber claims in a class-action complaint that the organization violat ...
- Meta Introduces New Facebook Reels API
Digital News Daily, Colin Kirkland - Monday, September 19, 2022
Meta has announced a new Facebook Reels API that allows developers ...
- FTC Urged To Investigate Fog Data Science Over Location Privacy
Digital News Daily, Wendy Davis - Monday, September 19, 2022
Fog Data Science "offers law enforcement the ability to conduct mass surveillan ...
- ARF Study Finds Americans Less Anxious About Their Digital Privacy
MediaDailyNews, Joe Mandese - Tuesday, September 20, 2022
While the shift was small -- 42% vs. 48% in a comparab ...
- Walmart Connect Opens Door To Ad, Video Partnerships With TikTok, Snap, Roku, Others
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 20, 2022
Walmart on Tuesday introduced a series of "Innovation Partners" to support ...
- The Programmatic Future of OOH
The MediaPost Cases, Lisa Singer - Monday, October 17, 2022
OOH used to be a glorified real estate business where location a ...