- Paramount Advertising Restructures Under Media Agency Holding Company Focus
Television News Daily, Wayne Friedman - Wednesday, November 2, 2022
The ad unit will align workflows around six of the big med ...
- Roku Posts Sharp Q3 Net Loss With Weak Ad Projections, Stock Crushed 18%
Television News Daily, Wayne Friedman - Wednesday, November 2, 2022
Roku's stock got slammed in after-hours trading as it posted Q3 earnin ...
- TV Networks' Twitter Show Promotion: Can A 'Hellscape' Be A Good Thing?
TV Watch, Wayne Friedman - Wednesday, November 2, 2022
What if all those TV networks that have Shonda Rhimes shows li ...
- Kochava Battles FTC Over 'Unfair' Sale Of Location Data
Digital News Daily, Wendy Davis - Monday, October 31, 2022
"The 'unfair' practice alleged is not, on its face, a public poli ...
- Ralph Lauren Joins Metaverse, Launches New Collection And Logo With Fortnite
Digital News Daily, Colin Kirkland - Monday, October 31, 2022
Ralph Lauren has officially partnered with Fortnite for an on- and offli ...
- Musk Plans To Charge Twitter Users $20 Per Month For Verification
Digital News Daily, Colin Kirkland - Monday, October 31, 2022
Musk informed employees they must be ready to launch the new subscripti ...
- FTC Sues Online Educational Company Over Data Breaches
Digital News Daily, Wendy Davis - Monday, October 31, 2022
Educational company Chegg's "lax security" resulted in data breaches that exposed student ...
- GARM Calls On Twitter To Uphold Harmful Media Pledge
MediaDailyNews, Joe Mandese - Monday, October 31, 2022
"We are monitoring Twitter's actions, such as setting up a content moderati ...
- Google, Rakuten, Shopmium Give Consumers Reasons To Shop
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 1, 2022
Coupons and rebates are making a strong comeback. Here are three wa ...
- Google Ads Data Hub Becomes Two Offerings With Distinct Focuses
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2022
Google Ads Data Hub, a cloud measurement solution based on privacy, wi ...
- Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2022
Data released from omnichannel performance marketing firm Skai shows marketers spent slight ...
- Ad-Free Vs. Ad-Supported Streaming Subscribers: Similar Distribution In Age, Gender, Income
Television News Daily, Wayne Friedman - Tuesday, November 1, 2022
Ad-supported and ad-free subscription services are "overwhelmingly similar in distribution in ter ...
- Binance Invests $500 Million To Help Fund Twitter Takeover
Digital News Daily, Colin Kirkland - Friday, October 28, 2022
After indicating in May it would co-invest in Twitter alongside other investor ...
- Twitter, Facebook And Procter & Gamble Battle Right-Winger Over Account Ban
Digital News Daily, Wendy Davis - Friday, October 28, 2022
Meta Platforms, Twitter and Procter & Gamble are urging a judge ...
- Libertarian Group Wants Supreme Court To Scrap Florida's Social Media Law
Digital News Daily, Wendy Davis - Friday, October 28, 2022
"Giving the government power to compel, suppress, or evaluate speech does n ...
- GroupM Stands Pat On Ad Economy, Cites Q3 Media Earnings
MediaDailyNews, Joe Mandese - Monday, October 31, 2022
"We still end up in the mid-single-digit growth rate for this quart ...
- Microsoft Advertising Poised To Offer Google-Like 'Performance Max' Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 28, 2022
Microsoft Advertising developers have been quietly building a platform similar to Goog ...
- Will Twitter Be The Search Engine For Elon Musk's 'App X' Dream?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 28, 2022
"The potential as a search engine is huge, and mostly unrecognized, exce ...
- Political Ads Rising In Sports Programming: Viamedia
Television News Daily, Wayne Friedman - Monday, October 31, 2022
Political ad spend in sports programming will triple its previous revenue leve ...
- One in Four Say Advertisers Shouldn't Appear Near News About Controversial Politicians
Digital News Daily, Wendy Davis - Thursday, October 27, 2022
Around one in four web users say companies should avoid advertising ne ...
- TikTok Will Follow Tech Giants Into Gaming Space With New Mobile Games Tab
Digital News Daily, Colin Kirkland - Thursday, October 27, 2022
TikTok users will soon be able to access mobile games through ...
- The Netherlands Is The Most Crypto-Obsessed Country, U.S. Ranks Lower Than Expected
Digital News Daily, Colin Kirkland - Thursday, October 27, 2022
A study of Google searches for cryptocurrencies finds the U.S. ranks 15t ...
- CNN Names Stephanopoulos Chief Digital Officer
Digital News Daily, Karlene Lukovitz - Friday, October 28, 2022
CEO Chris Licht continues his push to broaden CNN's coverage and audien ...
- Brands Have Trouble Making Decisions Despite AI-Driven Data Analytics
Email Marketing Daily, Ray Schultz - Friday, October 28, 2022
Data scientists do not often see the marketing nuances, Pecan AI repo ...
- Microsoft Looks For Unusual Opportunities For Advertisers, Finds One In Qatar
Performance Marketing Insider, Laurie Sullivan - Friday, October 28, 2022
Many of this year's World Cup soccer games will take place duri ...
- Facebook Hit With $25 Million Fine Over Political Ad Disclosures
PolicyBlog, Wendy Davis - Thursday, October 27, 2022
Facebook this week was ordered to pay $25 million for failing ...
- Google Analytics 4 Migration Deadline For UA360 Moved To 2024, Cites Complexities For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
The transition to Google Analytics 4 is complex. Google has moved t ...
- YouTube Decline A Recession Marker? See Another Wrinkle In The Digital Ad Video Economy
TV Watch, Wayne Friedman - Friday, October 28, 2022
From a macroeconomic point of view, the YouTube decline represents an omino ...
- New Creator-First Platform Doubles Down On SMS Marketing
Digital News Daily, Colin Kirkland - Wednesday, October 26, 2022
CreatorCart, a new social selling tool, has announced its first beta availab ...
- Cox Should Revise Ad Boasting Of 1 Gig Service, Watchdog Says
Digital News Daily, Wendy Davis - Wednesday, October 26, 2022
Cox should revise an ad that touts broadband service at speeds ...