- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of Fortune
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
Advertisers used more digital media on portable devices early in the COVID- ...
- Sinclair Strikes Sports Betting Deal With Bally's, Regional Sports Networks To Be Rebranded
Television News Daily, Wayne Friedman - Thursday, November 19, 2020
In a deal reported to be worth $85 million, Sinclair's 21 F ...
- What's a Google Ad Grant And Who Qualifies?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 19, 2020
Google Ad grants offer a set amount of funding toward Google advertisi ...
- Apple To Pay $113 Million To Resolve Throttling Probe
Digital News Daily, Wendy Davis - Wednesday, November 18, 2020
Apple has agreed to pay $113 million to resolve a probe ...
- Judge Sides Against Apple In 'Faceprint' Battle
Digital News Daily, Wendy Davis - Wednesday, November 18, 2020
Illinois consumers can proceed with a lawsuit alleging that Apple's Photos a ...
- The Big Shift: How Brands, Vendors And Subscribers Changed Their Email Behaviors During COVID-19
Email Insider, Ray Schultz - Thursday, November 19, 2020
Email volume and response to pandemic-related emails boomed in the spring, b ...
- InComm And Mastercard Team Up To Offer Digital Gift Cards
Email Marketing Daily, Ray Schultz - Thursday, November 19, 2020
Gift-givers can use mobile wallets to pay for the cards, while recipien ...
- It Takes An Anthropologist: Why Marketers Need To Study 'Digital Villages'
MediaDailyNews, Joe Mandese - Thursday, November 19, 2020
EASTON, CT -- In one of the most mind-expanding sessions of i-com ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Performance Marketing Insider, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey ...
- Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
Microsoft Advertising this week introduced two features for Digital Marketing Center, ...
- Magnite CTV Ad Revenues Up 51% In Q3, Sees Growth In D2C, Tech, CPG, Auto, Retail
Television News Daily, Wayne Friedman - Wednesday, November 18, 2020
Key ad categories -- automotive, retail, technology, CPG and D2C -- help ...
- Digital Marketing Forecasts For 2021
Around the Net In Digital, Ray Schultz - Wednesday, November 18, 2020
The year 2020 is almost over, and few of us will probab ...
- Facebook Data Breach Settlement Moves Forward
Digital News Daily, Wendy Davis - Tuesday, November 17, 2020
A federal judge has granted preliminary approval to Facebook's settlement of ...
- Twitter CEO Suggests Giving Users More Control Over Algorithms
Digital News Daily, Wendy Davis - Tuesday, November 17, 2020
Facebook's and Twitter's CEOs both said at a Senate hearing Tuesday th ...
- Big SVODs' Subs Projected To Grow 62%, Reach 678M, By 2025, With Disney+ At 194M
Digital News Daily, Karlene Lukovitz - Wednesday, November 18, 2020
Disney+ will add 112 million subscribers (+58%) worldwide, while No. 1 Netfl ...
- Dumping The Cart: Why Shoppers Are Abandoning Purchases This Holiday Season
Email Insider, Ray Schultz - Wednesday, November 18, 2020
Some abandon carts because the website is loading too slowly, while othe ...
- This Just In... IPG Mediabrands Brings NewsGuard To U.S. Media Buys
MediaDailyNews, Joe Mandese - Wednesday, November 18, 2020
At a time when media agencies are creating protocols to ensure the ...
- Apple Begins 2021 With 2 Major Changes That Advertisers, Developers Need To Know
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 18, 2020
One change is part of an App Store Small Business Program. Apple ...
- YouTube Launches Audio Ads, Music Lineups For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 17, 2020
The lineups allow brands to advertise alongside the most popular artists a ...
- Roku Tops OTT, CTV Ad Share, Q3 Industrywide Ad Revenues Up 70%: Survey
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Nearly 50% of all programmatic OTT and CTV advertising goes to Ro ...
- Analytics Firm Touts Next-Day Returns For Linear, Streaming TV
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Data and analytics company Tatari is starting up an automated next-day metr ...
- Legacy Pay TV Remains Lucrative, Even As Business Evolves
TV Watch, Wayne Friedman - Wednesday, November 18, 2020
Media companies may be cautious when it comes to transitioning business ...
- NaviStone, Harriet Carter Argue That Consumers Consented To Data Collection By Not Blocking Cookies
Digital News Daily, Wendy Davis - Monday, November 16, 2020
Visitors to Harriet Carter Gifts' website had no "reasonable expectation of privac ...
- Apple Hit With Privacy Complaints In Germany And Spain
Digital News Daily, Wendy Davis - Monday, November 16, 2020
A privacy group led by prominent activist Max Schrems has filed complain ...
- Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers
Email Insider, Ray Schultz - Tuesday, November 17, 2020
Digital use has risen due to the COVID-19 crisis, and consumers li ...
- Google Says Its Ads Are Not Based On Personal Gmail Data, Rolls Out Email Privacy Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Google wants to make it perfectly clear it does not use person ...
- Big Tech Lobbies Biden To End Trump's Immigration Policies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Critics say the immigration policies make it more difficult for skilled worke ...
- Google Encourages Advertisers To Use Broad Match To Improve Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Google plans to start serving Recommendations when using broad match in Goog ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 17, 2020
The feature enables advertisers to track purchase price and order ID da ...
- Hulu Plus Live TV Implements Third Price Bump In Three Years
Video Insider, Karlene Lukovitz - Tuesday, November 17, 2020
The base package's monthly price is being bumped up by $10 ...