- Adsquare Expands Global Portfolio, Collaborates With The Trade Desk
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 15, 2016
Mobile data exchange Adsquare is launching a partnership with The Trade Des ...
- Taboola Partners With AppNexus To Integrate Real-Time Bidding On Native Advertising
Real-Time Daily, Tobi Elkin - Wednesday, June 15, 2016
Content discovery platform Taboola on Wednesday announced a native advertising real-time biddi ...
- Centro Expands On-Demand Service Relationships With Large Agencies
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
Looking to service its agency clients more directly and efficiently, ad-tech softwa ...
- Oracle And Edmunds.com Launch Exclusive Data Relationship
Real-Time Daily, Tobi Elkin - Thursday, June 2, 2016
Oracle Data Cloud and Edmunds.com announced that Edmunds' car-shopper data will ...
- SAP Unveils DSP And DMP Called Exchange Media
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
AdExchanger reports: "SAP entered the digital advertising market this week, creating ...
- Turn Names Veteran Ad-Tech Exec James Fellows SVP of Product
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Independent ad tech firm Turn on Tuesday named James Fellows its seni ...
- RadiumOne's Dimitri Vaynblat On Key Data Challenges
Real-Time Daily, Tobi Elkin - Monday, May 9, 2016
Marketers and publishers all want first-party data. But what are the mo ...
- Rubicon Project's Q1 Earnings Offer A Peek Into Ad Tech Tax
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 4, 2016
Rubicon Project had a strong Q1, growing overall advertising revenue by 2 ...
- Xaxis Hires Millennial Media Vet Bob Hammond As CTO To 'Corral Its Stack'
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 4, 2016
WPP's programmatic unit Xaxis hired Millennial Media vet Bob Hammond as i ...
- AppNexus Bulks Up On The Buy Side
Around the Net in Real-Time, Tobi Elkin - Friday, April 29, 2016
AdExchanger explores AppNexus' brand-facing business and poses the question as to wheth ...
- PaperG Rebrands As 'Thunder,' Launches New Creative Tool For Facebook
Real-Time Daily, Tobi Elkin - Monday, April 25, 2016
Creative management platform PaperG has rebranded as "Thunder" and launched a n ...
- Standards, Measurement Top Challenges For New Ad-Tech Stack
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 20, 2016
Changes in programmatic technology are shifting the landscape for the ad-tech stac ...
- Sovrn Completes Acquisition of U.K.-Based OnScroll, Enables European Expansion
Real-Time Daily, Tobi Elkin - Wednesday, April 20, 2016
Sovrn on Wednesday said it completed its acquisition of U.K.based OnScroll, whi ...
- Altitude Digital Raises $17.5M, Launches New Ad Platform For Publishers
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 12, 2016
Altitude Digital will pump $20 million into its newly launched Arena platfo ...
- Jelli Launches SpotPlan For Advertisers, Adds Agency Partners As Programmatic Radio Poised To Grow
Real-Time Daily, Tobi Elkin - Thursday, April 7, 2016
Jelli, a provider of programmatic platforms for the $40 billion radio industr ...
- Moving Header Bidding To The Server Side Reduces Latency
RTBlog, Tobi Elkin - Friday, March 25, 2016
More publishers are getting religion with respect to header bidding, which giv ...
- Facebook's Abandonment Of Multichannel DSP Raises More Questions
Real-Time Daily, Mike Caprio - Friday, March 11, 2016
Like most people in our space, I was surprised to see Facebook ...
- How Many DSPs Does A Brand Need?
Real-Time Daily, Tobi Elkin - Wednesday, February 24, 2016
Demand-side platforms (DSPs) are plentiful, and marketers frequently use several. But ...
- Christie's Super PAC Taps TubeMogul To Hone Campaign Ad Targeting
MediaDailyNews, Philip Rosenstein - Monday, January 18, 2016
Chris Christie's super PAC, America Leads, has engaged TubeMogul as its vid ...
- Fyber's Janis Zech Eyes New Pricing Models For Mobile Ads, Availability Of Data
RTBlog, Tobi Elkin - Tuesday, December 22, 2015
Janis Zech, COO and co-founder of Berlin-based mobile advertising technology company Fybe ...
- Media Quality Is Important (But What Does Quality Mean?)
Real-Time Daily, Felicia Greiff - Thursday, December 17, 2015
An Integral Ad Science (IAS) survey of 400 digital advertising professionals fou ...
- Tremor Video Partners With Moat To Offer Real-Time Viewability Measurement
Real-Time Daily, Felicia Greiff - Thursday, December 17, 2015
Viewability is the name of the game for Moat, the SaaS marketi ...
- What Do Layoffs At PubMatic And Other Ad-Tech Firms Mean?
RTBlog, Tobi Elkin - Wednesday, December 9, 2015
Layoffs at PubMatic came just a week after Turn announced layoffs ...
- Programmatic Trends In 2015
Around the Net in Real-Time, Tobi Elkin - Tuesday, December 8, 2015
eConsultancy asked experts for the biggest programmatic trends in 2015, among t ...
- Turn Lays Off 57 Amid Company Restructuring And Shift From SaaS
Real-Time Daily, Tobi Elkin - Thursday, December 3, 2015
Omnichannel DSP Turn has laid off 57 of 400 employees as ...
- 4 Predictions For 2016: Centro's Kelly Wenzel Says System Consolidation Is A Must
RTBlog, Tobi Elkin - Thursday, December 3, 2015
Kelly Wenzel, chief marketing officer at Centro, a digital advertising technology fi ...
- Videology, TubeMogul And The Trade Desk Are Top-Ranked In Forrester Video DSP Wave Report
Around the Net in Real-Time, Tobi Elkin - Tuesday, December 1, 2015
TubeMogul, Videology and The Trade Desk topped Forrester's Video DSP Wave Repor ...
- Videology, TubeMogul And The Trade Desk Are Forrester's Top DSPs
Real-Time Daily, Felicia Greiff - Tuesday, December 1, 2015
Forrester ranked Videology, as well as TubeMogul and The Trade Desk, ...
- Nielsen's eXelate Pushes Into Mobile, Springs Into Billions Of User Identities
Real-Time Daily, Joe Mandese - Tuesday, November 3, 2015
In a deal being announced today with one of the world's large ...
- Factual, The Trade Desk Partner For Location-Based Mobile Advertising
Mobile Marketing Daily, Ben Frederick - Tuesday, October 27, 2015
Location firm Factual announced a partnership with demand-side platform The Trade De ...