- Trading Desk Places
RTBlog, Joe Mandese - Monday, October 17, 2016
It always tickles me when Wall Street's traders rate Madison Avenue's. Toda ...
- Why Ad Prices are Going Up
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
In this exchange during the OMMA Programmatic panel, "Q4 Temperature Check: Pricin ...
- Adform Now Supports Native Ads Programmatically
Native Insider, Tobi Elkin - Wednesday, September 28, 2016
Ad-tech platform Adform announced the launch of programmatic native ads in i ...
- Ad-Tech Execs Weigh In On The Trade Desk's IPO
RTBlog, Tobi Elkin - Friday, September 23, 2016
Ad tech executives weighed in on The Trade Desk's IPO and differentiati ...
- The Trade Desk's Jeff Green On The Company's IPO
Around the Net in Real-Time, Tobi Elkin - Thursday, September 22, 2016
The Trade Desk issued almost 4.7 million shares at $18 apiece, raisi ...
- The Trade Desk Has Raised The Price Range For Its IPO
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 21, 2016
Demand-side platform The Trade Desk and amended its filing with the Securiti ...
- How Cross-Device Identity Matching Works
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 21, 2016
Gartner releases a blog post that shows a cross-device identity case stu ...
- Real-Time Marketing: Already a Reality
Around the Net in Real-Time, Tobi Elkin - Wednesday, September 14, 2016
In a column for LinkedIn, Mark Torrance, CTO at Rocket Fuel, argu ...
- Chinese Programmatic Giant IPinYou Launches In The U.S.
Real-Time Daily, Tobi Elkin - Wednesday, September 14, 2016
Chinese demand-side platform iPinYou announced its launch in the U.S. and t ...
- PubMatic Launches SEVEN, Revenue Management Platform
Real-Time Daily, Tobi Elkin - Monday, September 12, 2016
Ad-tech firm PubMatic announced the launch of SEVEN, a revenue management platfo ...
- Rocket Fuel Partners With IAS To Ensure Pre-Roll Inventory Quality
Real-Time Daily, Philip Rosenstein - Thursday, September 8, 2016
Rocket Fuel announced on Thursday a partnership with Integral Ad Science (IAS ...
- The Exchange Lab Names AOL's Penny Harris SVP, International
Real-Time Daily, Tobi Elkin - Thursday, September 8, 2016
The Exchange Lab, a programmatic unit within GroupM Connect, announced the appointme ...
- Matomy Launches myDSP, Self-Serve Demand-Side Platform
Real-Time Daily, Philip Rosenstein - Wednesday, September 7, 2016
Digital marketing company Matomy announced Wednesday the release of its myDSP servic ...
- Adsquare Launches Private Marketplace For Mobile Audience Data
Real-Time Daily, Tobi Elkin - Wednesday, September 7, 2016
Mobile data exchange adsquare announced the launch of a private marketplace (PM ...
- Unpacking The Trade Desk's S-1 Filing
Around the Net in Real-Time, Tobi Elkin - Friday, August 26, 2016
On its blog, ThomVest Ventures attempts to interpret and explain The Tra ...
- Wise Data Media Offers 55K+ More Premium Video Units Through Exclusive Partnership With Distrify
Real-Time Daily, Philip Rosenstein - Friday, August 26, 2016
Programmatic cloud marketing and prediction management platform Wise Data Media on Mond ...
- Analytics Are The Number One Marketing Technology
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 24, 2016
According to research from Clutch in partnership with R2integrated, 75% of U. ...
- 'If You're Not Learning Programmatic, You Won't Have A Job In The Next Two Years'
RTBlog, Tobi Elkin - Tuesday, August 23, 2016
At the Programmatic Insider Summit in Lake Tahoe, there are many sma ...
- The Trade Desk Files Paperwork To Go Public
Real-Time Daily, Tobi Elkin - Monday, August 22, 2016
The Trade Desk is one step closer to going public. The compa ...
- Magnetic's 'Madtech' Sits At The Confluence Of Ad Tech And Martech
Real-Time Daily, Tobi Elkin - Monday, August 15, 2016
Magnetic is a company that provides an enterprise marketing platform with med ...
- DMPs Have To Have Data, Or Else They're Just Empty Shelves
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 9, 2016
In a LinkedIn post, Timothy Whitfield, director, technical operations at GroupM, write ...
- Sizmek Partners With Dailymotion Exchange And Enhances Mobile DSP
Real-Time Daily, Philip Rosenstein - Thursday, August 4, 2016
Sizmek today announced enhancements to StrikeAd, its mobile-first programmatic media solution f ...
- Varick Media To Use VideoAmp's Cross-Platform DSP
Real-Time Daily, Philip Rosenstein - Tuesday, August 2, 2016
VideoAmp, a screen optimization platform for TV and video, has announced ...
- Is the M&A Market In Ad Tech And Martech Heating Up A Bit?
RTBlog, Tobi Elkin - Monday, August 1, 2016
Digital video marketplace Teads said it's raised $47 million in new de ...
- Tremor Video Names New VP, Programmatic Demand Partnerships
Real-Time Daily, Tobi Elkin - Thursday, July 28, 2016
Tremor Video, Inc. named Jeanne Houweling vice president, programmatic demand partnerships. ...
- Adelphic To Offer Access To Dailymotion Exchange's Premium Video
Real-Time Daily, Joe Mandese - Friday, July 8, 2016
Mobile demand-side platform Adelphic has struck a deal with Dailymotion's giving i ...
- Goodway Group Launches Anti-Fraud Initiative After Reviewing Invalid Traffic
Real-Time Daily, Tobi Elkin - Wednesday, July 6, 2016
Goodway Group launched an anti-fraud initiative after a review of its inval ...
- Adelphic Names Jacqueline Berg General Manager Of The Americas
Real-Time Daily, Tobi Elkin - Tuesday, June 28, 2016
Mobile cross-device demand-side platform (DSP) Adelphic named Jacqueline Berg, general manager ...
- ConvertMedia Integrates With Nearly A Dozen DSP And SSP Partners
Real-Time Daily, Tobi Elkin - Thursday, June 23, 2016
ConvertMedia, an outstream video supply-side platform (SSP), on Wednesday announced partnerships wi ...
- Collective Closes $34M Funding Round With Ad-Tech Reporting Solution
Around the Net in Real-Time, Tobi Elkin - Friday, June 17, 2016
Collective, a data-driven programmatic ad-tech firm, announced that it closed a $ ...