- Retail, Food Service Sales Rise In June, But Economists Aren't Optimistic
Marketing Daily - Top of the News, Thom Forbes - Friday, July 17, 2020
The rebound "may fizzle as stimulus money, unemployment benefits and tax refun ...
- A Tale Of Two Madison Avenues: Ad Execs Signal Bifurcated Performance Vs. Brand Rebound
MediaDailyNews, Joe Mandese - Tuesday, July 7, 2020
It was the best of quarters, it was the worst of quarter ...
- Searches On Yelp For Black-Owned Businesses Rose Nearly 2000% Since May
Performance Marketing Insider, Laurie Sullivan - Friday, June 26, 2020
Yelp released its latest Economic Impact Report outlining the economy as peop ...
- GroupM: 2020 Global Ad Total To Fall $70 Billion (11.8%)
MAD, Steve McClellan - Monday, June 22, 2020
A year ago when the firm issued its first forecast for 202 ...
- Sorry For The Bad News
Media Insider, Kaila Colbin - Friday, June 19, 2020
As a marketer, part of your job is to meet the momen ...
- Harvard Study Finds Rich Curtailing Spending, Costing Workers' Jobs
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 18, 2020
The wealthy accounted for two-thirds of declines in credit card spending ...
- Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 17, 2020
Yelp says it will continue to build out its COVID-19 section ...
- GroupM Forecasts 13% Drop In U.S Ad Spending In 2020
MAD, Steve McClellan - Tuesday, June 16, 2020
The news could be a lot worse given the state of t ...
- Mindshare: Amid Multiple American Crises, Racism Looms Largest
MediaDailyNews, Joe Mandese - Monday, June 15, 2020
It's not just the economy, stupid. That's one of the takeaways fr ...
- Magna: Global Ad Economy To Contract 7.2% This Year, Reduces 2021 Outlook Nearly $100B
MediaDailyNews, Joe Mandese - Monday, June 15, 2020
The global ad economy will contract 7.2% this year, the worst reducti ...
- Seasoned Execs Explain How Volatility Can Strengthen Business
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 12, 2020
Businesses need to start adapting as the economy reopens. Top executives virtual ...
- Publishers More Likely To See Q3 Thaw In Ad Spending
Publishing Insider, - Wednesday, June 10, 2020
Madison Avenue executives foresee a rebound in ad spending in the ne ...
- More Data Shows Spending Has Hit Bottom, Q3 Is Effective Rebound For U.S. Ad Economy
MediaDailyNews, Joe Mandese - Tuesday, June 9, 2020
The data, from a survey of ad execs conducted by Advertiser Perception ...
- 'Feels Like Bottom,' Ad Exec Data Signals Rebound Began In May
MediaDailyNews, Joe Mandese - Friday, June 5, 2020
On the same day that Wall Street is rallying on a better-than-expect ...
- Brand Recovery Success Requires A New Marketing Framework
Marketing Daily, David Staas - Wednesday, June 3, 2020
This isn't a return to pre-pandemic normalcy. More nimble brands are thinki ...
- McConnell Looking To Expedite Senate Nod For Revamped PPP Bill
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 2, 2020
The new legislation "would give small businesses more time to use t ...
- Newspaper Publishers Face Less Risk Of Default, Though Worries Remain
Publishing Insider, - Monday, June 1, 2020
Investors have determined that companies like Gannett Co., The New York Tim ...
- Consumers Put Climate Change Ahead Of Economic Concerns: Both U.S. And Worldwide
Research Intelligencer, Joe Mandese - Monday, June 1, 2020
As the nation and the world recover from the ongoing effects ...
- A Haircut -- And Recipe To Survive Recession
Media Insider, Maarten Albarda - Friday, May 29, 2020
Steps one and two in survival strategy: Do not panic, and ...
- GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
MediaDailyNews, Joe Mandese - Thursday, May 28, 2020
The big surprise from the pandemic's initial impact on marketing is th ...
- Slate Launches New 'Capitalism' Podcast Series, Quarantine Summer Lineup
Publishers Daily, Melynda Fuller - Friday, May 22, 2020
The podcast, hosted by Seth Stevenson, takes a weekly look at ...
- Gannett To Launch Ad Sales, News Initiative 'Rebuilding America'
Publishers Daily, Sara Guaglione - Friday, May 22, 2020
The company identified 12 categories for editorial content and corporate ads, includin ...
- Merkle Adds Google Curbside, Retail Store Data To Its COVID-19 Economic Tracker
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 21, 2020
Merkle has begun integrating Google data into its Economic Resilience Dashboard th ...
- Merkle's Economic Resilience Dashboard Measures Bounce Effect From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 19, 2020
Built to help marketers better understand the impact of COVID-19, the combinati ...
- Retail Sales Plummeted 16.4% In April
Marketing Daily - Top of the News, Thom Forbes - Monday, May 18, 2020
And declines in specific categories over two months were staggering: 89% f ...
- Federal Reserve Chair Urges Washington To Spend More To Avoid 'Lasting Damage'
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 14, 2020
The warning comes as the movement for additional government rescue measures h ...
- Best Case, 2020 Ad Spending Will Contract 7%... Worst Case 17%
Research Intelligencer, Joe Mandese - Thursday, May 14, 2020
The global ad economy will outpace the contraction of real GPD followi ...
- The Stay-At-Home Economy And Its Effect On Consumers, Engagement
Search & Performance Marketing Daily, David Fischer - Wednesday, May 13, 2020
A key question for marketers is how to figure out which ...
- ITV Sees Advertising Income Plummet 42% In April
Around the Net In MAD London, Sean Hargrave - Thursday, May 7, 2020
ITV has revealed that advertising income slumped 42% in April, prompting t ...
- Ad Execs: Recovery To Start In Q3, Budgets To Remain Highly Flexible
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
Ad execs currently expect the ad-spending recovery to begin in Q3, accordi ...