- Everything Old Is New Again: Back Market Refurbishes Tech Models
MAD, Fern Siegel - Tuesday, September 24, 2024
The campaign pitches the value to the environment and your pocketbook. ...
- As Sales Stabilize, Best Buy Sees Healthier Consumer Demand
Marketing Daily, Sarah Mahoney - Thursday, August 29, 2024
Demand for laptops and tablets is increasing, and the electronics retailer ...
- The TikTok Shop Effect In Search No One Wants To Discuss
Performance Marketing Insider, Laurie Sullivan - Friday, August 30, 2024
Social media companies have turned into search engines, but brands and influence ...
- Samsung Swings Into 'Ultra' Adventure
MAD, Fern Siegel - Thursday, July 25, 2024
A new global campaign by BBH Singapore carries the tag: "Wherever li ...
- Best Buy Introduces A More Human Tech Helper
Marketing Daily, Sarah Mahoney - Tuesday, July 23, 2024
Gram, a hologram who fears horror movies, stars in the electronics retailer ...
- Amazon's Prime Day Fuels Record $14.2B Frenzy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, July 18, 2024
Deal-hungry shoppers spent 11% more across all retailers, tempted by deep discou ...
- Best Buy In Exclusive AI Deal With Microsoft's Copilot+
Marketing Daily, Sarah Mahoney - Thursday, June 20, 2024
The electronics retailer is offering more than 40 models of Copilot+ PC ...
- Protecting 'You From You': Kidde Relaunches Smoke Detector Brand
Marketing Daily, Les Luchter - Monday, June 3, 2024
Complete brand relaunch includes new technology called Kidde Detect, new product desi ...
- Adobe: Online Spend Tops $330B Year-To-Date, Consumers Trade Down To Keep Spending
MediaDailyNews, Laurie Sullivan - Thursday, May 9, 2024
Adobe expects first-half 2024 to drive more than $500 billion in onli ...
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share
Advanced TV Insider, Wayne Friedman - Thursday, April 18, 2024
Live sports have gained more exposure on streaming networks, but linear ...
- Apple Vision Pro: A $3,500 Product That Few Will Buy: Is That The Plan?
TV Watch, Wayne Friedman - Tuesday, April 16, 2024
We have a whole new class of video headgear products to de ...
- Seeing Better Days, Best Buy Ups Marketing Budget, Freshens Stores
Marketing Daily, Sarah Mahoney - Sunday, March 3, 2024
Sales may be down, but the electronics retailer is adding $50 milli ...
- Sony Lays Off 900 Employees From PlayStation Division
MediaDailyNews, Colin Kirkland - Tuesday, February 27, 2024
The job cuts will impact multiple PlayStation studios, including U.S.-based Insomniac Gam ...
- Media, Entertainment Advertisers Invested $1B On TikTok In Q4
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Advertisers' $1 billion ad spend on TikTok involved video and online gam ...
- Major League Soccer Partners With Beats by Dr. Dre
Marketing Daily, Tanya Gazdik - Monday, February 19, 2024
MLS players will be featured in Beats' brand marketing campaigns, which wi ...
- Small Screen, Big Game: Super Bowl Viewing By Phone
TV Watch, Wayne Friedman - Thursday, February 1, 2024
How many will actually be watching the big game on their pho ...
- Samsung Adds Baidu's Ernie In China, Google Bard Not Available In The Region
MediaDailyNews, Laurie Sullivan - Friday, January 26, 2024
Baidu claims Ernie 4.0 is the most powerful foundation model to da ...
- Paid Search Fueled Highest Holiday Sales For Retailers
Performance Marketing Insider, Laurie Sullivan - Thursday, January 4, 2024
Paid search drove U.S. consumers to spend, but a payment strategy allow ...
- CES Has Plenty Of Smart Asses, This Year It Will Showcase SmartAssets
Media 3.0, Joe Mandese - Wednesday, January 3, 2024
The new Stagwell generative AI creative assets management platform will be exhibit ...
- Samsung's 'Tiny' Campaign Delivers Big Results
MAD, Fern Siegel - Thursday, December 28, 2023
The traditional digital OOH work invites viewers to pay closer attention ...
- How Smart Is MyQ? Just Ask Your Garage Door
Marketing Daily, Les Luchter - Friday, December 1, 2023
"Just Download," informs folks that most garage doors can be opened fr ...
- Cyber Monday Expected To Generate $12B In Shopping Revenue
Performance Marketing Insider, Laurie Sullivan - Sunday, November 26, 2023
Online spend hit $5.6 billion on Thanksgiving Day, with Cyber Week foreca ...
- Trade Desk Stock Craters 30% On Weak Q4, CTV Ad Outlook
Television News Daily, Wayne Friedman - Friday, November 10, 2023
The Trade Desk has issued a warning about a major slowdown ...
- Consumers Spent $354.7B On Mobile This Year
Marketing Daily, Laurie Sullivan - Thursday, November 9, 2023
More intuitive mobile shopping experiences are making it easier for consumers ...
- Ecommerce Paid Channel Use Declines - A Problem For Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 31, 2023
Ecommerce advertising seems to be getting a boost from social channels. U ...
- Sony Designs Customizable Gaming Control For Range Of Abilities
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 17, 2023
Sony's new Access controller is designed to make video gaming easier f ...
- With Electronics Poised To Gain, Best Buy Throws Itself A Holiday Party
Retail Insider, Sarah Mahoney - Wednesday, September 20, 2023
As Amazon's Prime Big Deal Days and other sales events loom, Be ...
- Apple Considers Low-Cost MacBook
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 6, 2023
Apple might be considering a low-cost version of the MacBook in ord ...
- Meta Reportedly Partnering With LG On Future Quest Pro Headset
MediaDailyNews, Colin Kirkland - Tuesday, September 5, 2023
Meta may be partnering with LG Electronics to build and deliver futu ...
- LG Electronic Revamps Visuals, Pushes 'Life's Good' Mission
MAD, Fern Siegel - Thursday, August 31, 2023
The 3D billboard and social channels display newly created LG characters ...