- Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 14, 2022
SKUx wants to change the way promos are delivered and redeemed. Develope ...
- Braze Offers Enhanced No-Code Engagement Tool
Email Marketing Daily, Ray Schultz - Tuesday, July 12, 2022
Braze Canvas Flow allows users to launch campaigns in a visual interfac ...
- When Tiny Is Big: NPR Sponsorship Leverages a Creator Squad
The MediaPost Cases, Lisa Singer - Friday, August 19, 2022
Sometimes bigger is not better, especially when making smarter use of soci ...
- H-E-B Beats Amazon In Online Grocery Sales
Marketing Daily, Sarah Mahoney - Friday, July 1, 2022
H-E-B's strength shows that regional retailers can do a great deal ...
- RollWorks Launches Tool To Help B2B HubSpot Users Act On Engagement Signals
Email Marketing Daily, Ray Schultz - Tuesday, June 28, 2022
Email alerts can be sent to sales teams, alerting them when accoun ...
- Study Shows How Social Commerce Drives Awareness, Performance For Brands
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 28, 2022
The survey from Traackr found that more than 70% of consumers ...
- Twitter To Launch Branded Likes, Campaign Planner
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2022
Twitter continues to step up the introduction of tools and services th ...
- How Will Brands Measure Ad Performance In The Metaverse? A Conversation With Frank Zazza
Digital News Daily, Colin Kirkland - Wednesday, June 22, 2022
Frank Zazza, known as the father of product placement, talks about t ...
- Privacy Rules Make Email And Other Digital Channels Less Effective, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, June 23, 2022
Over 90% of B2C marketers have seen channels decline, Spectrm reports. ...
- Hyper-Segmenting the Fan Base
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Professional sports players may get a break during the off-season, but f ...
- Connecting with Consumers via Digital Content
The MediaPost Cases, Lisa Singer - Tuesday, July 19, 2022
Evolving from a product to a brand at speed through digital conten ...
- NBA Finals Up 21% to 12.3M Viewers, Branded Searches 32% Higher
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Although these finals are nowhere near any of the 12 pre-pandemic seri ...
- The Winning Ticket: Engaging Customers in the Loyalty Game
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Incentivizing customers to engage and become brand loyalists is the holy gra ...
- Why Purpose-Driven Ads Are Underperforming Mainstream Ones
Performance Marketing Insider, Joe Mandese - Wednesday, June 15, 2022
Pitching brand support for sustainability, social justice and other causes may ...
- Krystal Goes to College: Engaging Local Influencers
The MediaPost Cases, Lisa Singer - Wednesday, July 6, 2022
As the 90-year-old Krystal restaurant brand looked to appeal to younger demo ...
- Data-Driven Human Engagement: Fazoli's 360 Data Strategy
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Through a combination of app and loyalty program usage along with loc ...
- Morgan Stanley Sponsors Washington Post Content, Takes Down Paywall
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 12, 2022
'The Washington Post' on Monday will officially introduce a series of articl ...
- Joybird - New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Driving In-Store Traffic: GOT BAG Leverages POP to Tell Brand Story
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Seeing the plastic pollution crisis as an opportunity to solve a glob ...
- New Study Reveals Best Ad Practices On Snapchat
Digital News Daily, Colin Kirkland - Tuesday, May 10, 2022
A new study by VidMob finds star power strongly drives ad engageme ...
- mParticle Unveils Tools Designed To Help Brands Build Customer Journeys
Email Marketing Daily, Ray Schultz - Wednesday, May 11, 2022
mParticle offers a set of tools that it says will help markete ...
- KERV Interactive Sees A New Way To Trade Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
KERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- Overlay Ads On CTV Increase Search Intent, Study Finds
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 3, 2022
Brands should consider using ads that appear in video content, rather th ...
- Camera IQ Teams With TikTok's Effect House To Enable AR
Digital News Daily, Colin Kirkland - Thursday, April 28, 2022
The Camera IQ platform enables brands to create AR experiences and th ...
- MoEngage Collaborates With Microsoft To Drive Omnichannel Campaigns
Email Marketing Daily, Ray Schultz - Thursday, April 28, 2022
Brands can use Microsoft to create customer profiles and export them ...
- Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLine
Television News Daily, Wayne Friedman - Friday, April 22, 2022
Bologna will work with TV networks looking to broaden interactive ad produ ...
- Health Care Workers Face Digital Fatigue, Study Says
Email Marketing Daily, Ray Schultz - Tuesday, April 19, 2022
Pharma brands that send fewer emails achieve higher engagement, Indegene reports. ...
- Global Marketers Say Brand Awareness Is Most Important Metric
Research Intelligencer, - Friday, April 15, 2022
Marketers spent more than half of their budgets on digital media channel ...
- First-Party Hearty: Brands Race To Get Ready For Loss Of Cookies
Email Insider, Ray Schultz - Thursday, April 7, 2022
Only 6% of brands now rely exclusively on first-party data. But mo ...
- Discovery Dubs EDO 'Preferred' Measurement For Upfront Deals
Television News Daily, Wayne Friedman - Tuesday, April 5, 2022
EDO will give brands TV commercial airings connected to engagement data v ...