- Dixa Snares $105 Million In Series C Funding
Around the Net in Email, Ray Schultz - Wednesday, July 28, 2021
Dixa, a customer engagement platform based in Europe, has raised $105 milli ...
- Omnichannel Strategies Still Baffle Many Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, July 19, 2021
There's a stark difference between consumer engagement and increased marketing investments acro ...
- Fortuitous Frenzy: Consumers Happy And Willing To Spend
Performance Marketing Insider, Laurie Sullivan - Thursday, July 8, 2021
Out-of-home advertising could see higher performance rates during the next few mont ...
- MCI Names Oscar Cerezales As Chief Strategy Officer
Email Marketing Daily, Ray Schultz - Wednesday, July 7, 2021
Cerezales will help clients with their go-to-market plans and growth, the agen ...
- Lions Winners Demonstrate How Brands Went From Using Sports To Marketing Them
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
As today's Lions for sports illustrate, the past 18 months have revers ...
- Entertainment Lions Recognize Long-Form Content, Signaling Attention Spans Are Not Eroding
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
In defiance of conventional ad industry wisdom about consumers' increasingly shortened attenti ...
- The Evolving Practice of Consumer Engagement
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
A century ago Betty Crocker taught us everything we needed to kn ...
- Email Deliverability: The Hero's Journey
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
What do you do when faced with poor inbox placement rates a ...
- The Email Love Bug: Channel Tops Four Global Markets
Email Insider, Ray Schultz - Thursday, June 17, 2021
Most prefer email, right up to the C-suite. But mobile is emergi ...
- Havas Teams With Teads In The Name Of The Consumer, The Publisher And The Holy Advertiser
Digital News Daily, Joe Mandese - Tuesday, June 1, 2021
In an unusual collaboration between a big media-buying agency and a suppli ...
- Ecommerce Confidential: What Shoppers Want, And In What Channels
Email Insider, Ray Schultz - Thursday, May 27, 2021
Consumers prefer email over all other channels, and SMS comes in ...
- Engaging Loyal Customers: Beyond Points and Punches
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
Incentives, discounts and loyalty points are all well and good when getti ...
- Salesforce Offers CDP Features To Help Brands Reach Consumers Freed From Pandemic
Email Marketing Daily, Ray Schultz - Friday, May 14, 2021
The new tools can help marketers target segments, connect to data sourc ...
- Aspect Software And Noble Systems Merge To Form Alvaria
Email Marketing Daily, Ray Schultz - Monday, May 10, 2021
Abry Partners will be majority owner of the customer experience provider. T ...
- The Digitized Future Is Here
Digital News Daily, Kelsey Robinson - Tuesday, May 4, 2021
As new shopping formats are adopted at scale, marketers are asking wh ...
- The Tyranny Of Email: Many Workers Would Rather Quit Than Open More
Email Insider, Ray Schultz - Thursday, April 22, 2021
Almost half of work-at-home employees would prefer to clean their bathrooms rath ...
- Companies Partner To Provide B2B Intent Data
Email Marketing Daily, Ray Schultz - Wednesday, April 21, 2021
B2B marketers will have access to more in-depth first-party intent data with ...
- Movable Ink And Xtremepush Partner On Content Delivery
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
The joint service allows brands to send personalized content in real-time, t ...
- YouTube Select Sponsorships Announced To Focus On Seasonal Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Brands want to connect with consumers searching for entertaining videos, from cultur ...
- HubSpot Makes Strategic Investment In OneSignal
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
HubSpot, which recently acquired the email newsletter The Hustle, will have add ...
- Email Collection Forms Improve Performance Of Online Videos
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Consumers watched more than 23,000 years worth of videos In 2020, accordi ...
- PowerInbox Rebrands As Jeeng As It Moves Beyond The Inbox
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
The company provides automated email messaging and monetization services for publishers. ...
- SparkPost-Litmus Integration Aims For Toggle-Free Email Creation
Email Marketing Daily, Ray Schultz - Tuesday, March 23, 2021
The Litmus Enterprise will be available in SparkPost's Design Tracker, the compani ...
- IAB Pushes Out AR Guide To Accelerate Immersive Advertising, Camera Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
AR users in the U.S. this year are estimated to reach ...
- Consumers Willing To Share Data For Low-Cost Streamers: Study
Television News Daily, Wayne Friedman - Tuesday, March 16, 2021
Fifty-four percent of consumers will view ads on streaming ad-supported platforms f ...
- Google Search Terms Identify How Gamers Changed Behavior During COVID-19 Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 15, 2021
Gaming became a major pastime and a way to socialize while soci ...
- Pandemic Tempo: The Challenges Faced By Brands And Consumers
Email Insider, Ray Schultz - Friday, March 12, 2021
Most consumers increased their channel use, including their email use. But bran ...
- Brands Showing Greater Interest In Relationship Marketing
MediaDailyNews, Michael McLaren - Monday, March 8, 2021
Marketers have long placed an outsized emphasis on acquiring new customers throu ...
- QSR Brands Fumble The Social-Media Funnel
QSR Insider, Sarah Mahoney - Tuesday, March 9, 2021
A new analysis of QSR social-media strategies shows many don't connect ear ...
- Corporate Email Volume Grew In 2020, As Did Response, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, March 3, 2021
Despite the growth of corporate email, especially during the COVID pandemic, on ...