- Deep Digital: How Customer Engagement Changed During The Pandemic
Email Insider, Ray Schultz - Thursday, February 25, 2021
Most brands worldwide say they would have been severely hurt last ye ...
- Winning Engagement: Brands Are Spending More On Messaging
Email Insider, Ray Schultz - Friday, February 19, 2021
Firms that see themselves as excellent at engagement are more likely ...
- Mood Modulation: TV, Movie Content Key To Audience Engagement
TV Watch, Wayne Friedman - Thursday, February 18, 2021
Instead of conventional labels, what if the mood is posed as "sarcasm ...
- Church's Chicken Draws Higher Conversions With Digital Upgrade
Email Marketing Daily, Ray Schultz - Monday, February 15, 2021
Church's Chicken says it pulled a 77% spike in delivery sales, a ...
- Bidstack, Moat Work With Dentsu To Thwart In-Game Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 12, 2021
On Friday Dentsu and Moat shared performance and verified general invalid traff ...
- Data Goldmine: Why Microsoft Pursued Pinterest
Performance Marketing Insider, Laurie Sullivan - Thursday, February 11, 2021
In the past year, Pinterest has invested in the ability to deliv ...
- Valentine's Day Purchases Driven By Four Behavioral Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
NetElixir forecasts the average Valentine's Day order value to reach $185, ...
- Super Bowl Streams At 20% For CTV Device Owners, Sports Wagering Higher
Television News Daily, Wayne Friedman - Monday, February 8, 2021
Co-viewing of the big game dipped 20%, according to TVision, to 1 ...
- Bad Isn't Always Bad: Negative Emotions, Even In Super Bowl Ads, Have Varying Influences
Performance Marketing Insider, Laurie Sullivan - Monday, February 8, 2021
A study of reactions to a video ad found that while sadne ...
- Consumer Attention Spans Plummet, Now Lower Than...
Mobile Insider, Joe Mandese - Thursday, February 4, 2021
More than half of mobile users will leave a website that tak ...
- Corona Hard Seltzer Transports Consumers To A Virtual Tropical Beach
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2021
The WebAR experience supported by Blippar, which enables brands to prove performanc ...
- Terminus And Outreach Integrate Their Platforms
Email Marketing Daily, Ray Schultz - Monday, February 1, 2021
The integration ties insights from Outreach with the email and web personalizati ...
- Social Media-Related Entertainment, Sports Records Lower Q4 Engagement
Television News Daily, Wayne Friedman - Thursday, January 28, 2021
Much premium TV network content was delayed or cancelled starting in ...
- Virtual Events Boomed In 2020 Despite Obstacles: Study
Email Marketing Daily, Ray Schultz - Monday, January 25, 2021
Most events were free, and half of those who registered converted, Bizza ...
- Brands Face Hurdles In Delivering Superior CX: Study
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
But most achieved higher revenue last year. Email is the second most-us ...
- Salesforce Launches Platform To Help Brands Manage Loyalty
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
The new tool can be utilized by both B2B and B2C bran ...
- Trump The Influencer's Tweet Storm In Last 30 Days Valued At Nearly $2.2M
Marketing Daily, P.J. Bednarski - Wednesday, January 13, 2021
"We were interested in what Twitter's permanent suspension of Trump will me ...
- Facebook: Content Performance, Interactions Shift As Site Pauses Trump's Account
Performance Marketing Insider, Laurie Sullivan - Monday, January 11, 2021
Media Matters analyzed data from pages about U.S. political news and fou ...
- Consumers Want Warm And Cuddly Ads, Study Finds
Marketing Daily, Ray Schultz - Friday, January 8, 2021
Consumers are turned off by content that evokes sadness, fear and ange ...
- Even With A COVID Vaccine, Live Entertainment Has a Long Road Ahead
TV Watch, Wayne Friedman - Thursday, December 31, 2020
The worldwide business has lost a massive $30 billion this year ...
- Report Ranks Who And What Were Most Engaging In 2020 TV
TVBlog, Adam Buckman - Friday, December 18, 2020
"American Idol" judge Katy Perry was No. 1 in social engagement amo ...
- Ahem, RFM: Don't Forget The Direct Mail Verities When Doing Your Email Marketing
Email Insider, Ray Schultz - Wednesday, December 16, 2020
A good CRM or CDP can supply you with so much mor ...
- WhatsApp And Twilio Expand Their Partnership
Email Marketing Daily, Ray Schultz - Wednesday, December 9, 2020
The firms are gearing up to support conversational messaging in several glob ...
- Trump Brand Gains Value For TV, Entertainment Businesses, Declines For Other Marketers
Television News Daily, Wayne Friedman - Monday, December 7, 2020
President Donald Trump's brand has declined in added advertising value among so ...
- Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
The partnership gives Centro the ability to deliver programmatic ads to 1,0 ...
- Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 4, 2020
Newsletters have fallen from the top three most-used tactics, Influitive reports. ...
- Seismic Acquires Grapevine6, Launches New Social Tool
Email Marketing Daily, Ray Schultz - Tuesday, December 1, 2020
The purchase will allow sales teams to engage buyers across multiple soci ...
- The CX Courtship: How B2B Brands Get To The Partnership Stage
Email Insider, Ray Schultz - Friday, November 13, 2020
Over a third of B2B buyers say it is difficult to choo ...
- SAP Completes Purchase Of Emarsys
Email Marketing Daily, Ray Schultz - Thursday, November 5, 2020
Emarsys helps brands deliver personalized interactions. Its products will be added ...
- A Guide To Triggered Email Campaigns
Around the Net in Email, Ray Schultz - Wednesday, October 28, 2020
Triggered emails drive engagement and revenue. Here is a primer on h ...