- Co-viewing On CTV Apps Slightly Outpaces Linear TV
Television News Daily, Wayne Friedman - Friday, April 1, 2022
Tubi had the highest co-viewing among ad-supported CTV platforms, followed by H ...
- Russia Vs. Ukraine Vs. Smith Vs. Rock
Red, White & Blog, Joe Mandese - Wednesday, March 30, 2022
And why Volodymyr Zelensky probably has a better Q score than Vladim ...
- Euro Shoppers Prefer Email, But Reject Irrelevant Messaging, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
Shoppers like weekly message frequency, but are frustrated by inconsistency across channel ...
- Naviga Acquires Abacus, U.K.-Based CDP, Experience Platform
Email Marketing Daily, Ray Schultz - Wednesday, March 9, 2022
The purchase expands Naviga's footprint in Europe, while providing it with softwa ...
- New Email Marketing Platform For SMBs Offered By Wishpond
Email Marketing Daily, Ray Schultz - Thursday, March 3, 2022
The new platform offers such features as Preview Email Text and A ...
- Me And My Email: Channel Is Most Popular Worldwide For Branded Messages
Email Insider, Ray Schultz - Friday, February 18, 2022
SMS is second in most countries and the biggest driver of unsubscrib ...
- Consumers Will Trade Data For Personalized Offers: Merkle
Email Marketing Daily, Ray Schultz - Friday, February 18, 2022
A Merkle study shows almost all consumers will provide more data ...
- The Best Seconds In The Super Bowl Aren't Free
MediaDailyNews, Joe Mandese - Tuesday, February 15, 2022
As if you needed yet another Super Bowl ads post-mortem. Here a ...
- Piano Acquires SocialFlow In Cash Deal
Email Marketing Daily, Ray Schultz - Friday, February 11, 2022
SocialFlow provides a social distribution platform for media companies. ...
- 70% Of TV Viewers Stream, Streamed Ads Generate More Attention: Harris Poll
Digital News Daily, Karlene Lukovitz - Thursday, February 10, 2022
Higher percentages report paying more attention to streamed ads than ads ...
- Microsoft Advertising Rolls Out Cruise Ads To An Ailing Industry
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 9, 2022
Microsoft's latest vertical relies on search intent data and an understanding ...
- Netflix Logs High New 'Engager' Stats, But Is It Getting Enough Bang For Its Content?
Video Insider, Karlene Lukovitz - Tuesday, February 8, 2022
Netflix's social engagement numbers continued to be robust in 2021 - althou ...
- Gmail Pulls Lowest Retail Engagement After Opening, Study Finds
Email Marketing Daily, Ray Schultz - Friday, February 4, 2022
Jewelry produces the highest engagement rates, and health & wellness have t ...
- Marketers Harness Email For Communication, Engagement With Consumers
Research Intelligencer, - Tuesday, January 25, 2022
Generating revenue and increasing brand awareness are popular reasons for email campaign ...
- New Adventures in Customer Acquisition
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Through surveys and data, Joybird found their customers wanted more inspiration a ...
- Stand-Up Year: Marketing Spend Grew 21.6% In 2021, Email Saw 10.8% Hike
Email Insider, Ray Schultz - Thursday, January 20, 2022
Roughly $5.7 billion was spent on email out of a total onli ...
- Privacy Drives Uptick In B2C Marketing Spend, Braze Study Reports
Email Marketing Daily, Ray Schultz - Thursday, January 20, 2022
Loss of third-party data is moving companies to put more resources in ...
- 8th Wall, Ericsson's Emodo Form Partnership To Launch Web AR Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 19, 2022
Web-based augmented reality firm 8th Wall and Ericsson's mobile ad-solution business Emo ...
- Top Sports Programs, 'The Bachelor,' 'Yellowstone' Score Highest For Online Search Of TV Advertisers
Television News Daily, Wayne Friedman - Thursday, January 6, 2022
Viewers who watch "Sunday Night Football," "Thursday Night Football" and "Monday Nig ...
- Instagram Follows TikTok Trends, How This Could Impact Its Future
Digital News Daily, Colin Kirkland - Wednesday, December 29, 2021
Will full-screen short-form videos fully take over the stream of static post ...
- Meta Unveils Future Ad Manager Updates Focusing On Outcomes
Digital News Daily, Colin Kirkland - Friday, December 24, 2021
The major goal is to simplify and streamline the existing interface ...
- Mastercard To Acquire Dynamic Yield Personalization Engine From McDonald's
Email Marketing Daily, Ray Schultz - Wednesday, December 22, 2021
The purchase will facilitate individualized customer engagement across channels, Mastercard says. ...
- How Eye Gaze In Ads Affects Creative Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, December 13, 2021
Ads need to captivate viewers to be successful. VidMob studied direct a ...
- Turning Customers Into Fans: Church's New Social Media Playbook
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
As social platforms fragment, brands need to remain flexible in their pa ...
- Study: When It Comes To News, Twitter Is A Mixed Bag
Digital News Daily, Colin Kirkland - Monday, November 15, 2021
Pew's analysis covers areas including privacy, on-platform abuse and Republicans' and Democrat ...
- Blackbaud And Campaign Monitor Form An Integration To Serve Nonprofits
Email Marketing Daily, Ray Schultz - Friday, November 12, 2021
The platforms are connected by Red Arc Systems, facilitating email marketing, t ...
- Braze To Launch An IPO, Engagement Firm Hits $150 Million In Annual Revenue
Email Marketing Daily, Ray Schultz - Monday, October 25, 2021
The company, which offers email visualization tools for web and mobile, wi ...
- E! News Masters Social Engagement For Digital Live Events
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Live September events like the 2021 Met Gala, New York Fashion Wee ...
- 'L.A. Times' Doubles Size of its Audience Engagement Team, Promotes Unit's Director
Publishers Daily, Tony Silber - Thursday, October 7, 2021
Expanding the audience team will enhance the LAT's ability to reach n ...
- The New TV Season Kicks Off, CBS Leads
TV Watch, Wayne Friedman - Friday, September 24, 2021
In live plus-same-day, time-shifted viewing, CBS is tops. Seven-day ratings are y ...