- YouTube Select Sponsorships Announced To Focus On Seasonal Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Brands want to connect with consumers searching for entertaining videos, from cultur ...
- HubSpot Makes Strategic Investment In OneSignal
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
HubSpot, which recently acquired the email newsletter The Hustle, will have add ...
- Email Collection Forms Improve Performance Of Online Videos
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Consumers watched more than 23,000 years worth of videos In 2020, accordi ...
- PowerInbox Rebrands As Jeeng As It Moves Beyond The Inbox
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
The company provides automated email messaging and monetization services for publishers. ...
- SparkPost-Litmus Integration Aims For Toggle-Free Email Creation
Email Marketing Daily, Ray Schultz - Tuesday, March 23, 2021
The Litmus Enterprise will be available in SparkPost's Design Tracker, the compani ...
- IAB Pushes Out AR Guide To Accelerate Immersive Advertising, Camera Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
AR users in the U.S. this year are estimated to reach ...
- Consumers Willing To Share Data For Low-Cost Streamers: Study
Television News Daily, Wayne Friedman - Tuesday, March 16, 2021
Fifty-four percent of consumers will view ads on streaming ad-supported platforms f ...
- Google Search Terms Identify How Gamers Changed Behavior During COVID-19 Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 15, 2021
Gaming became a major pastime and a way to socialize while soci ...
- Pandemic Tempo: The Challenges Faced By Brands And Consumers
Email Insider, Ray Schultz - Friday, March 12, 2021
Most consumers increased their channel use, including their email use. But bran ...
- Brands Showing Greater Interest In Relationship Marketing
MediaDailyNews, Michael McLaren - Monday, March 8, 2021
Marketers have long placed an outsized emphasis on acquiring new customers throu ...
- QSR Brands Fumble The Social-Media Funnel
QSR Insider, Sarah Mahoney - Tuesday, March 9, 2021
A new analysis of QSR social-media strategies shows many don't connect ear ...
- Corporate Email Volume Grew In 2020, As Did Response, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, March 3, 2021
Despite the growth of corporate email, especially during the COVID pandemic, on ...
- Deep Digital: How Customer Engagement Changed During The Pandemic
Email Insider, Ray Schultz - Thursday, February 25, 2021
Most brands worldwide say they would have been severely hurt last ye ...
- Winning Engagement: Brands Are Spending More On Messaging
Email Insider, Ray Schultz - Friday, February 19, 2021
Firms that see themselves as excellent at engagement are more likely ...
- Mood Modulation: TV, Movie Content Key To Audience Engagement
TV Watch, Wayne Friedman - Thursday, February 18, 2021
Instead of conventional labels, what if the mood is posed as "sarcasm ...
- Church's Chicken Draws Higher Conversions With Digital Upgrade
Email Marketing Daily, Ray Schultz - Monday, February 15, 2021
Church's Chicken says it pulled a 77% spike in delivery sales, a ...
- Bidstack, Moat Work With Dentsu To Thwart In-Game Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 12, 2021
On Friday Dentsu and Moat shared performance and verified general invalid traff ...
- Data Goldmine: Why Microsoft Pursued Pinterest
Performance Marketing Insider, Laurie Sullivan - Thursday, February 11, 2021
In the past year, Pinterest has invested in the ability to deliv ...
- Valentine's Day Purchases Driven By Four Behavioral Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
NetElixir forecasts the average Valentine's Day order value to reach $185, ...
- Super Bowl Streams At 20% For CTV Device Owners, Sports Wagering Higher
Television News Daily, Wayne Friedman - Monday, February 8, 2021
Co-viewing of the big game dipped 20%, according to TVision, to 1 ...
- Bad Isn't Always Bad: Negative Emotions, Even In Super Bowl Ads, Have Varying Influences
Performance Marketing Insider, Laurie Sullivan - Monday, February 8, 2021
A study of reactions to a video ad found that while sadne ...
- Consumer Attention Spans Plummet, Now Lower Than...
Mobile Insider, Joe Mandese - Thursday, February 4, 2021
More than half of mobile users will leave a website that tak ...
- Corona Hard Seltzer Transports Consumers To A Virtual Tropical Beach
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2021
The WebAR experience supported by Blippar, which enables brands to prove performanc ...
- Terminus And Outreach Integrate Their Platforms
Email Marketing Daily, Ray Schultz - Monday, February 1, 2021
The integration ties insights from Outreach with the email and web personalizati ...
- Social Media-Related Entertainment, Sports Records Lower Q4 Engagement
Television News Daily, Wayne Friedman - Thursday, January 28, 2021
Much premium TV network content was delayed or cancelled starting in ...
- Virtual Events Boomed In 2020 Despite Obstacles: Study
Email Marketing Daily, Ray Schultz - Monday, January 25, 2021
Most events were free, and half of those who registered converted, Bizza ...
- Brands Face Hurdles In Delivering Superior CX: Study
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
But most achieved higher revenue last year. Email is the second most-us ...
- Salesforce Launches Platform To Help Brands Manage Loyalty
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
The new tool can be utilized by both B2B and B2C bran ...
- Trump The Influencer's Tweet Storm In Last 30 Days Valued At Nearly $2.2M
Marketing Daily, P.J. Bednarski - Wednesday, January 13, 2021
"We were interested in what Twitter's permanent suspension of Trump will me ...
- Facebook: Content Performance, Interactions Shift As Site Pauses Trump's Account
Performance Marketing Insider, Laurie Sullivan - Monday, January 11, 2021
Media Matters analyzed data from pages about U.S. political news and fou ...