- Digital Use Is On The Rise, But Hurdles Remain, Tech Execs Say
Email Marketing Daily, Ray Schultz - Friday, October 23, 2020
Some firms fail to deliver a seamless omnichannel experience, while others ha ...
- VanillaSoft Acquires Autoklose, B2B Email Automation Firm
Email Marketing Daily, Ray Schultz - Wednesday, October 21, 2020
The combined platforms will enable B2B to scale their personal email outreac ...
- Braze Integrates With Microsoft Azure And Tealium
Email Marketing Daily, Ray Schultz - Tuesday, October 6, 2020
The arrangement with Tealium will help brands to purchase data based ...
- German Tech Firm SAP To Acquire Emarsys, U.S.-Based Customer Engagement Platform
Email Marketing Daily, Ray Schultz - Friday, October 2, 2020
Emarsys helps firms delivered personalized interactions via email, mobile, social, SMS a ...
- Airship Acquires ReplyBuy, Extending Engagement Support To SMS
Email Marketing Daily, Ray Schultz - Thursday, September 24, 2020
ReplyBuy CEO Brandon O'Halloran will join Airship as GM of commerce, t ...
- Brands That Bail Out Music Fan Will Save Themselves
Marketing Daily, Glenn Minerley - Thursday, September 10, 2020
In the absence of events and life experiences fans crave, brands mu ...
- Deloitte Digital Joins Twilio Partner Program
Email Marketing Daily, Ray Schultz - Wednesday, September 9, 2020
Deloitte Digital will offer the Twilio product suite, including Twilio communications A ...
- GOP Wins The Convention Sentiment War: Ivanka Beats Melania, Too
Marketing Politics Weekly, Joe Mandese - Wednesday, September 2, 2020
The Democratic party may have won the ratings war, but when ...
- Adobe: How Millennials, Gen X Cope With Productivity Challenges At Work, Home
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
As performance and productivity change how we live and work, millennials a ...
- Pandemic Pushes Podcast Advertising, Messages Consumers Want To Hear
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
Purchasing and consumption habits have changed. As communicating with consumers during ...
- Interest Soars For 'WhatsApp,' 'Attention Analytics,' Declines For 'Price Sensitivity'
MediaDailyNews, Michael McLaren - Friday, August 14, 2020
We knew ads were coming to Facebook-owned WhatsApp, and it seems advertise ...
- Four Things Email Marketers Should Change During The Pandemic
Around the Net in Email, Ray Schultz - Wednesday, August 12, 2020
Email engagement has exploded during the COVID-19 pandemic. But brands have ...
- How Personal Can You Get? Consumers Receive Few 1:1 Emails, Study Shows
Email Insider, Ray Schultz - Wednesday, August 12, 2020
But most consumers will share data for greater personalization, and half wi ...
- Engagement Starts With The Email Subject Line
Around the Net in Email, Ray Schultz - Thursday, August 6, 2020
Email marketing will be a waste of time if recipients don’t op ...
- Button, Rakuten Partner To Support Mutual Customers Like Sam's Club
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2020
Mobile tech company Button enables marketers to target specific audiences and determi ...
- Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics
MediaDailyNews, Joe Mandese - Thursday, June 25, 2020
Dentsu Aegis Network, whose agencies have long been proponents of developing proprieta ...
- Taking A Cue From The Quarantine: Consumers Are Engaging And Shopping More, Study Shows
Email Insider, Ray Schultz - Tuesday, June 9, 2020
Geico is the brand consumers most remember seeing in ads. AT&T ...
- WPP, SuperAwesome Form Global Partnership Focused On Engaging Responsibly With Kids Online
MAD, Steve McClellan - Thursday, May 28, 2020
The agreement gives WPP agencies and clients access to the SuperAwesome tea ...
- It's Time To Move Beyond The COVID-19 'We're With You' Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
Ninety percent of respondents to a survey released today said they sti ...
- B2B Prime Time: Tuesdays and Wednesdays Are The Best Days To Send Content
Email Insider, Ray Schultz - Friday, May 22, 2020
But audience engagement went down in most channels except email in 201 ...
- Verizon Media Shifts Event To Digital, Sees Highest Engagement
Publishers Daily, Sara Guaglione - Thursday, May 21, 2020
The event serves as a first-look for employees at new products a ...
- The Old Reliable: Salesforce Study Shows Email Still Ranks High In Marketing Use
Email Insider, Ray Schultz - Tuesday, May 19, 2020
Email ranks third in usage among digital channels, followed by social. ...
- Engagio Enhances ABM Sales Service With Inbox Mining Tool
Email Marketing Daily, Ray Schultz - Tuesday, May 12, 2020
Sales teams have access to emails and calendars to better understand targ ...
- Groove Lands $12 Million In Series A Funding
Email Marketing Daily, Ray Schultz - Friday, May 8, 2020
Capital One Ventures joined the funding round after trying Groove's ABM platfo ...
- 'Pod' People Are Gaming Instagram Engagement Rates
Social Media Insider, Gavin O'Malley - Wednesday, May 6, 2020
Members of groups that sometimes number well up in the thousands a ...
- Slumberkins: Coping And Comfort Sell Themselves Now
Brand Insider Podcast, Steve Smith - Wednesday, April 29, 2020
Slumberkins was built for this crisis, even if the founders of t ...
- Braze Enhances Platform, Partners With Movable Ink
Email Marketing Daily, Ray Schultz - Tuesday, April 21, 2020
Braze has also expanded its partnership with Snowflake to provide a unifi ...
- 'Architectural Digest' Reports Boost In Traffic, Engagement, Launches 'AD Visits' Series
Publishers Daily, Melynda Fuller - Thursday, April 16, 2020
To better serve readers, 'AD' changed its editorial strategy, turning the editori ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider Podcast, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuf ...
- The COVID-19 Email Surge: One Out Of Every 15 Emails Now Mentions The Crisis
Email Insider, Ray Schultz - Wednesday, April 1, 2020
Validity reports that COVID-19 emails are less likely to land in t ...