- MoEngage Partners With Vidora To Provide AI-Driven Messaging Via Email, Other Channels
Email Marketing Daily, Ray Schultz - Friday, March 27, 2020
MoEngage clients can run AI predictions for customer engagement and purchase behavio ...
- Beardbrand Finds Winning Formula With YouTube Soft Sell
The MediaPost Cases, Nina Lentini - Friday, March 20, 2020
With so many options, do consumers still fall in love with the ...
- Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement
Digital News Daily, Laurie Sullivan - Wednesday, March 18, 2020
Criteo introduced a feature that can determine the exact moment when consume ...
- Redfora Ad Engages, Informs Consumers On Facebook About Coronavirus, Disaster Preparedness
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 4, 2020
Disaster preparedness company Redfora is promoting its backpacks that include necessities includi ...
- One-Third Of Social Influencers Buy Fake Engagement Activity
Research Intelligencer, - Monday, February 24, 2020
Almost a third of social influencers are purchasing fake engagement activity ...
- Pancheros Juices Its Mobile App Program; Loyalty Ensues
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
"Rely on your loyalty partner to really give you suggestions. Ask th ...
- 6sense Debuts Service To Help B2B Account Teams
Email Marketing Daily, Ray Schultz - Friday, February 21, 2020
The new offering, Next Best Actions, delivers prioritized recommendations to business developme ...
- Here's A Brand Whose Marketing Is All PR, Social Engagement
Show Daily: Videos, Staff Writers - Monday, February 24, 2020
"Our secret sauce is creating partnerships with different best makers, chefs a ...
- Footwear Brands Send Too Many Emails: Study
Email Marketing Daily, Ray Schultz - Tuesday, February 18, 2020
Footwear brands ask for email addresses every time customers visit their w ...
- Salt And Straw Banks On Community Partnerships
Show Daily, Nina Lentini - Monday, February 17, 2020
It is seriously in the business of building its brand into communiti ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
People were invited to use emojis on Twitter to pair the chi ...
- Beauty Brand e.l.f. Nabs Gen Zers with a TikTok Explosion
The MediaPost Cases, Nina Lentini - Wednesday, February 12, 2020
Struggling to capture the attention-challenged Gen Z consumer? Be concise, engage a ...
- Braze Appoints Winkles As CFO And Walpert Levy To Board
Email Marketing Daily, Ray Schultz - Thursday, February 6, 2020
Winkles and Walpert Levy will help Braze pursue growth, the company s ...
- Did GDPR Give Email Marketing A Massive Engagement Boost?
London Blog, Sean Hargrave - Monday, February 3, 2020
The figures are in -- and engagement is through the roof ...
- Salvation Army Donations Spike Upon New Email Strategy
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- OTT/CTV Platforms Score Higher Engagement For Daytime, Prime Time Posts Higher Impressions
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Higher impressions come in prime time with OTT/connected TV platforms/apps, with bett ...
- Infiniti, Walmart, NBA Top List of Most 'Empowering' Ads for 2019
Research Intelligencer, - Friday, January 10, 2020
Infiniti's 60-second spot during the NCAA season highlighted its charitable giving f ...
- Shapermint's Balancing Act Between Brand & Performance
The MediaPost Cases, Nina Lentini - Tuesday, January 7, 2020
After its meteoric growth since Shapermint first launched in 2018, the sha ...
- Digital Engagement Remains Flat, Despite Ad Innovation Efforts
Research Intelligencer, Joe Mandese - Monday, January 6, 2020
The good news is that ad engagement levels appear to be stab ...
- B2B Marketers Align With Keywords 'Merry Christmas,' 'Happy New Year'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 19, 2019
B2B marketers are more engaged during the week of Christmas and N ...
- Chartbeat Releases List Of 2019's Most Engaging Stories
Publishers Daily, Sara Guaglione - Wednesday, December 18, 2019
Human interest and features scored well this year. Celebrity profiles were le ...
- Instagram Most Effective, Efficient Social Media Platform For Consumer Brand Engagement
Research Intelligencer, Joe Mandese - Tuesday, December 17, 2019
Instagram remains the most effective media platform in terms of generating respons ...
- John Lewis Crowned Best Christmas Ad By 'The Drum'
Around the Net In MAD London, Sean Hargrave - Monday, December 9, 2019
"The Drum" has been taking a look at the Christmas ads f ...
- New Email Strategy Spikes Salvation Army Donations
MediaPost Connect, Nina Lentini - Friday, December 6, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- MPA: Magazines Hit Audience Of 2 Billion, Titles Found More Engaging Online
Publishers Daily, Sara Guaglione - Thursday, December 5, 2019
The report found that 81% of the time, audiences to magazine med ...
- Thanksgiving Outpulled Cyber Monday In Email Opens: Study
Email Marketing Daily, Ray Schultz - Wednesday, December 4, 2019
Cyber Monday pulled fewer opens than it did in 2018, Constant Conta ...
- Salvation Army Donations Spike Upon New Email Strategy
The MediaPost Cases, Nina Lentini - Tuesday, December 3, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Is John Lewis Losing Its Christmas Magic?
London Blog, Sean Hargrave - Tuesday, November 19, 2019
Its last three Christmas campaigns have been its least emotionally engaging, resear ...
- Very Campaign Is More Engaging Than John Lewis
Around the Net In MAD London, Sean Hargrave - Monday, November 18, 2019
"Campaign" reveals the John Lewis and Waitrose "Excitable Edgar" campaign has be ...
- Grinning Faces And Smiling Eyes: Why Use Emojis?
Email Insider, Ray Schultz - Thursday, November 14, 2019
Now there are animated, 3D emojis called emotes for use by stream ...