- Is John Lewis Losing Its Christmas Magic?
London Blog, Sean Hargrave - Tuesday, November 19, 2019
Its last three Christmas campaigns have been its least emotionally engaging, resear ...
- Very Campaign Is More Engaging Than John Lewis
Around the Net In MAD London, Sean Hargrave - Monday, November 18, 2019
"Campaign" reveals the John Lewis and Waitrose "Excitable Edgar" campaign has be ...
- Grinning Faces And Smiling Eyes: Why Use Emojis?
Email Insider, Ray Schultz - Thursday, November 14, 2019
Now there are animated, 3D emojis called emotes for use by stream ...
- Consumers And Brands Disagree On Customer Experience, Poll Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 12, 2019
Only 10% of customers strongly agree that brands are giving them ...
- Sleep Number Content Draws Customers In
The MediaPost Cases, Nina Lentini - Tuesday, November 5, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- Avoid 'A Nightmare Before Christmas': Protect Your Seasonal Advertising Buys
MAD London, Nick Morley - Wednesday, November 6, 2019
The race is on to beat fraud and improve viewability when spendi ...
- Freshening Up A Stale Email Subscriber List
Around the Net in Email, Ray Schultz - Monday, November 4, 2019
Out-of-date email lists produce low click-through rates and user engagement. Here a ...
- Emotion Is Key To Winning Christmas, Not Elton John
London Blog, Sean Hargrave - Friday, November 1, 2019
The stats show that emotional engagement is the key to a t ...
- Pearl CDP Is Integrated With Mailchimp's Email Platform
Email Marketing Daily, Ray Schultz - Thursday, October 31, 2019
The integration allows clients to synchronize their email engagement data across platform ...
- Case Study: Frank's Hot Sauce Wins Super Bowl (No S#!t)
MediaPost Connect, Nina Lentini - Tuesday, October 29, 2019
Among the results, the brand won the Twitter #Interception Grand Prize f ...
- The Limited Tops Email Performance Audit, But That May Not Be Saying Much
Email Insider, Ray Schultz - Wednesday, October 23, 2019
Retailers either send too much email, fail to personalize it or ev ...
- Braze Adds Google's AMP For Email To its Lineup
Email Marketing Daily, Ray Schultz - Tuesday, October 15, 2019
Google says Braze is the first customer engagement platform to offer accelerat ...
- Take A Peek Inside WaPo's Insights Team
Show Daily: Videos, Staff Writers - Thursday, October 10, 2019
Annie Granatstein, Head of WP BrandStudio, The Washington Post, told our Publishi ...
- Adjust Develops Retention Metric For Apps
Digital News Daily, Gavin O'Malley - Tuesday, October 8, 2019
Gaming apps achieved the highly overall retention rates. Yet, while the sub-catego ...
- What is Engagement Now?
Show Daily, Nina Lentini - Thursday, October 3, 2019
"We have the Washington Post Insights team, which does in-house surveys. We' ...
- HBO Celebrates 'Sopranos' With Mob Nicknames
The MediaPost Cases, Nina Lentini - Thursday, October 3, 2019
The Twitter tipping point occurred when actors Lin-Manuel ("Lin the Man-uel") Miran ...
- Telemundo Pushes For Top Place In U.S. Spanish-Language Media
Television News Daily, Fern Siegel - Tuesday, October 1, 2019
Telemundo is challenging Univision's supremacy in the 2018-2019 season. The Comcast-owned netwo ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The contest was built into interactive digital display that allowed users ...
- Bravo Breaks Records With 'Dirty John' Podcast
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Historically, Bravo had been known as a destination for quality reality programmin ...
- Acura Goes Cross-channel For RDX Launch
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Through highly engaging creative units and strategic ad placement, the campaign allow ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
People were invited to use emojis on Twitter to pair the chi ...
- Universal Taps Influencers For Terrifying 'MA' Campaign
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
Four creators -- and real life friends-- participated in an extended ski ...
- Dove's #TakeTheTime Shows Paternity Leave In Positive Light
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
On the day of the launch #TakeTheTime represented 45% of all conversatio ...
- Subway's Gamified Ads Lead To Very High Conversion Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The ads engaged users with hit after hit of reward, and Subw ...
- Netflix Converts Doubters Into Early Evangelists
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
A three-phase, constantly evolving launch campaign excited fans of the genre, amplifi ...
- Cheetah Digital Debuts Cross-Channel Engagement Suite
Email Marketing Daily, Ray Schultz - Thursday, September 26, 2019
The new platform provides personalized multichannel experiences, the company says. ...
- Nielsen Expands Metrics For Social Content Ratings
Digital News Daily, Gavin O'Malley - Thursday, September 19, 2019
SCR can now measure talent's promotion of TV programs across Twitter, Facebo ...
- McClatchy To Drive Subscriptions Through New Nationwide Opinion Initiative
Publishers Daily, Melynda Fuller - Monday, September 16, 2019
McClatchy is focusing its attention on the power of its opinion journali ...
- Did The UK Just Crack Viewability?
London Blog, Sean Hargrave - Wednesday, September 4, 2019
The UK just hit 70% in viewability for the first time ...
- Mall Of America Doubles Visit Rate Percentage Benchmark
The MediaPost Cases, Nina Lentini - Tuesday, September 3, 2019
"What I love about this is we can now give attribution towa ...