- Consumers Want To Feel Valued By Brands, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, December 14, 2022
Almost two-thirds of consumers would leave companies that did not make th ...
- MessageGears Raises $62M In Funding To Serve Large Organizations
Email Marketing Daily, Ray Schultz - Monday, December 12, 2022
MessageGears plans to further develop its technology platform, increase its focus ...
- Most B2B Firms Will Be Investing In ABM In 2023, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 9, 2022
Email is one of the main channels used, and email addresses a ...
- Shoppers Expecting More From Online Product Imagery, Study Shows
Digital News Daily, Colin Kirkland - Tuesday, December 6, 2022
The growing impact that augmented reality and customized product imagery have ...
- Facebook Cleans Up Trashy Posts, Drives Traffic To Publishers, Search Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Facebook's Q3 Widely Viewed Content Report shows just one in the t ...
- New MoEngage Platform Helps Brands Manage Transactional Alerts, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, November 16, 2022
Customer engagement platform MoEngage has debuted a product that it says allo ...
- Ecommerce Dare: Brands Are Struggling To Get Fulfillment Into Place
Email Insider, Ray Schultz - Tuesday, November 8, 2022
The biggest hurdle is delivering orders to the home, the CMO Counc ...
- Twilio Adds Password-Less Onboarding And Other Tools To Engagement Platform
Email Marketing Daily, Ray Schultz - Friday, November 4, 2022
Twilio has partnered with mobile providers to verify devices and phone numb ...
- Similarweb And EDO Partner, Use Search Data To Change Privacy-First TV Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 1, 2022
Similarweb is collaborating with TV outcome measurement company EDO for convergent ...
- New Creator-First Platform Doubles Down On SMS Marketing
Digital News Daily, Colin Kirkland - Wednesday, October 26, 2022
CreatorCart, a new social selling tool, has announced its first beta availab ...
- TelevisaUnivision Embraces 'Nielsen One' Measurement
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Clo ...
- Report: GenZ Sports Fans Watch One Game Per Month, Or Less, On Live Linear TV
Mediapsssst, Richard Whitman - Friday, October 21, 2022
And when they do tune in to a game, guess what th ...
- CaliberMind Debuts New Funnel Tools For B2B Marketers
Email Marketing Daily, Ray Schultz - Wednesday, October 19, 2022
CaliberMindFunnels blends data from every touchpoint, the company says. ...
- TV Advertising 'Memories' Metrics Better Than Digital Media: Comcast
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Using three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "swe ...
- DoubleVerify Launches Attention Measurement, Mondelez First To Use
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
DoubleVerify on Wednesday announced the launch of the DV Attention Lab wi ...
- Fandom Buys GameSpot, TV Guide, Metacritic, Others For $55M
Digital News Daily, Colin Kirkland - Monday, October 3, 2022
Fan engagement platform Fandom has acquired a slew of massive entertainment a ...
- Consultancy Forms To Help Brands Work With Twilio
Email Marketing Daily, Ray Schultz - Tuesday, September 27, 2022
Stitch was founded to assist in using Twilio SendGrid, Twilio Segment a ...
- Political Ads Score Higher 'Viewability,' 'Attention': TVision
Television News Daily, Wayne Friedman - Monday, September 26, 2022
For "in-view" TV watchers -- in the room while an ad ai ...
- Let's Go to the Game Film: How Tovala Bakes a Smoother Buyer Journey
The MediaPost Cases, Lisa Singer - Monday, October 24, 2022
Like many hot DTCs, smart oven brand Tovala touches and re-touches consume ...
- NFL's First Week TV Ads Up 8% To $250.4M, Online Search Recovers: EDO
Television News Daily, Wayne Friedman - Thursday, September 15, 2022
EDO says airings rose to 637, up by 67 vs. 2021. Automoti ...
- Marley Spoon Chooses Movable Ink For Customer Engagement Effort
Email Marketing Daily, Ray Schultz - Thursday, September 15, 2022
Martha Stewart brand Marley Spoon will be sending personalized emails in t ...
- Reddit Acquires Spiketrap To Build Ad Business With Focus On Performance
Performance Marketing Insider, Laurie Sullivan - Friday, September 2, 2022
Reddit moved deeper into advertising this week with the purchase of audien ...
- OMG/Yahoo: When Consumers Pay Attention To Ads, When They Don't
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
The study shows viewability is device-driven -- determined by how and whe ...
- ARound Teams With Minnesota Twins, Brings Augmented Reality To Target Field
MAD, Fern Siegel - Tuesday, August 23, 2022
The baseball team is trying to evolve and enhance the at-home pa ...
- Starbucks To Incorporate NFTs Into Its Rewards Program
Digital News Daily, Colin Kirkland - Monday, August 8, 2022
Starbucks, which announced plans to enter the Web3 space earlier this yea ...
- Color Is Key To Improving Campaign Performance, VidMob Study Finds
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 9, 2022
Color is an important aspect of brand identity, and a VidMob stu ...
- Patient-Centered Creative
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Thinking more like a patient than a clinician opens a marketer's imaginati ...
- The Time Machine: The Best Hours For Sending Marketing Emails
Email Marketing Daily, Ray Schultz - Friday, July 29, 2022
B2B and B2C marketers agree on the best times to send marketi ...
- Cordial Raises $50 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Tuesday, July 26, 2022
Total funding for the customer engagement firm now stands at $85 mill ...
- Building the Post-COVID Social Listening Post
The MediaPost Cases, Lisa Singer - Thursday, July 14, 2022
To better serve patient and customer needs, GSK needed to move beyo ...