RollWorks, provider of account-based marketing (ABM) platform, has formed a partnership with KickFire to deliver what it says is enhanced account identification and engagement measurement, showing intent to buy.
KickFire’s TWIN Caching IP address intelligence data will strengthen the account data foundation within the RollWorks platform, the company says.
As a result, B2B brands will have access to more first-party intent data.
When combined with Account Fit and Account Intent data, this will help marketers prioritize accounts based on their stage in the buying cycle.
“This partnership aligns perfectly with an industry shift toward IP-based intent tracking and ad targeting,” says Tina Bean, co-founder of KickFire.