- Brexit's Biggest Backer Launches 'Westmonster' Site
Around the Net In MAD London, Sean Hargrave - Tuesday, January 24, 2017
Arron Banks, the biggest financial backer of the Brexit campaign, has launch ...
- Email Is In 'Good Health'
Around The Net In EU Email Marketing, Sean Hargrave - Monday, January 23, 2017
According to the DMA's latest benchmarking report, email remains in good healt ...
- Data And Timing Will Power Email Success In 2017
Around The Net In EU Email Marketing, Sean Hargrave - Monday, January 23, 2017
As we move into 2017, marketing executives and departments are busy finalisi ...
- Try Adding Some Personalisation To Your Automation
Around The Net In EU Email Marketing, Sean Hargrave - Monday, January 23, 2017
So you'd like to inform your entire email list of a sal ...
- Storytelling Drives Engagement Because Customers Are Humans
Around The Net In EU Email Marketing, Sean Hargrave - Monday, January 23, 2017
Stories with clear inciting incidents that disrupt protagonists' lives will lead ...
- Data Underpins Relevant Personalised Offers
Around The Net In EU Email Marketing, Sean Hargrave - Monday, January 23, 2017
Data is the source of insights about customers and potential customers th ...
- You've Struggled With Effective Storytelling Because The Secret Is Rarely Told -- Until Now
EuroMail, Sean Hargrave - Monday, January 23, 2017
What's the secret of great storytelling? There's a clue, present in t ...
- White House Is The Trump Card For UK In Brexit Talks -- We'll Just Swap BMWs For Fords
London Blog, Sean Hargrave - Monday, January 23, 2017
Trump and May meet on Friday to talk trade and how ...
- Oracle, Eyeota Partner To Boost Global Engagement
Email Marketing Daily, Jess Nelson - Friday, January 20, 2017
The company hopes that Eyeota's data will significantly expand a marketer's abili ...
- Campaign Research Finds Shoppers Are Fatigued By So Many January Offers
Around The Net In EU Email Marketing, Sean Hargrave - Friday, January 20, 2017
Results of the study suggest consumers suffer from "sales fatigue," given th ...
- Get More From Your Email List By Segmenting Audiences
Around The Net In EU Email Marketing, Sean Hargrave - Friday, January 20, 2017
Segmenting your audience can be extremely effective and can help you ...
- Personalisation Helps Brands Hit Their Email Goals, Research Suggests
Around The Net In EU Email Marketing, Sean Hargrave - Friday, January 20, 2017
Roughly 50% of respondents claimed that email was their preferred mode ...
- Personalisation Cuts Both Ways -- Send From A Name, Not A Brand
Around The Net In EU Email Marketing, Sean Hargrave - Friday, January 20, 2017
Doesn't it feel good when people know you are a company a ...
- DMA Report Shows Email Most Highly Rated By Marketers, Again
Around The Net In EU Email Marketing, Sean Hargrave - Friday, January 20, 2017
According to this year's results, email marketing remains in robust health. Accordi ...
- Brexit Making Marketers Reluctant To Hire New Staff
Around the Net In MAD London, Sean Hargrave - Friday, January 20, 2017
Marketers are becoming more cautious when it comes to hiring new staf ...
- Donald Trump And Theresa May Will Both Be Failures, George Soros Predicts
Around the Net In MAD London, Sean Hargrave - Friday, January 20, 2017
Billionnaire investor George Soros referred to Donald Trump as a "would-be dictato ...
- Email Is In 'Rude Health' But Needs Personalisation To Pick Up Click-Through Rates
EuroMail, Sean Hargrave - Friday, January 20, 2017
The DMA has announced that email is in rude health, and that ...
- Programmatic Is The Arch Villain In Digital Display's 50:50 Viewability Gamble
London Blog, Sean Hargrave - Thursday, January 19, 2017
Viewability is just 49% in the UK, and the industry likes ...
- DMA Lays Out Its Priorities For The Government To Achieve In A Hard Brexit
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, January 18, 2017
The DMA will soon meet with the Secretary of State for t ...
- Information Commissioner Says GDPR Is 'A Game Changer For Everyone'
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, January 18, 2017
UK Information Commissioner spoke in London last night about how GDPR "provid ...
- ICO Blog Directs Marketers To New GDPR Guidance
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, January 18, 2017
"There's something about the arrival of 2017 that makes the implementation ...
- Changing Face Of Email Means Automation Is Mandatory
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, January 18, 2017
Email marketing today is a very different beast from ten or ev ...
- Brexit Blamed For Apple Store 25% Price Hike
Around the Net In MAD London, Sean Hargrave - Wednesday, January 18, 2017
Apple is raising the price of iPhone and iPad apps in t ...
- Ad Industry Holds Its Breath As May Confirms Hard Brexit
Around the Net In MAD London, Sean Hargrave - Wednesday, January 18, 2017
Prime minister Theresa May's much-anticipated reveal of a "bold and ambitious" Brex ...
- IPA Records Uplift In Ad Budgets For 2016, Predicts 2017 Fall
Around the Net In MAD London, Sean Hargrave - Wednesday, January 18, 2017
The Institute of Practitioners in Advertising's (IPA) latest Bellwether report has reveal ...
- Consent Means Consent And Brexit Means Brexit -- A Big EU Day, But Little Changed
EuroMail, Sean Hargrave - Wednesday, January 18, 2017
It was a huge day in Europe Tuesday as businesses found th ...
- Hard Brexit Poker Face Engaged As Adland Prays For Free Trade Deal
London Blog, Sean Hargrave - Wednesday, January 18, 2017
Adland must hope the hard Brexit-or-nothing plan laid out yesterday is There ...
- Facebook Joins Station F As Launch Partner
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, January 17, 2017
Based in Paris, Station F is shaping up to be the world ...
- Dentsu Aegis Acquires Swiss Digital Transformation Firm Blue-Infinity
MAD, Steve McClellan - Monday, January 16, 2017
The agency will become part of Dentsu Aegis Network's digital marketing netwo ...
- Abandoned Cart Emails Best Sent After An Hour
Around The Net In EU Email Marketing, Sean Hargrave - Monday, January 16, 2017
New stats from SaleCycle show that the best time to reconnect wi ...