- IPG Mediabrands' Magna Unveils 2nd Annual Equity Upfront
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
The hybrid in-person and virtual event includes presentations by suppliers representing Blac ...
- Oscars Viewing Rises 56% To 15.4M, Streamers Make Major Ad Push
Television News Daily, Wayne Friedman - Monday, March 28, 2022
The Oscars rose to a Nielsen-measured 15.4 million total viewers vs. i ...
- Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade
Publishers Daily, Tony Silber - Friday, March 25, 2022
The upgrade aims "to improve the consumer event-discovery experience with a re ...
- VW, Porsche Make Big Splash At SXSW
Drive Time, Tanya Gazdik - Monday, March 21, 2022
VW Group President and CEO Scott Keogh says events like SXSW c ...
- Valentino Waxes Poetic For New Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 20, 2022
Fashion icon Valentino asked 18 writers and poets Including André Aciman, Andr ...
- Trifecta Events Acquires North American Trailer Dealers Association's Trailer Show, Publication
Publishers Daily, Tony Silber - Wednesday, March 16, 2022
Trifecta Events, the entrepreneurial company formed to acquire and manage events, al ...
- Fast Company Recognizes The Innovation Of A Branded Metaverse
Digital News Daily, Colin Kirkland - Wednesday, March 9, 2022
Active Theory was named by Fast Company as a Top 10 innovati ...
- Sendinblue Acquires MeetFox, Scheduling Software Company
Email Marketing Daily, Ray Schultz - Thursday, March 10, 2022
Users can integrate a scheduling feature in their email, website and oth ...
- IAB Games Ad Industry, Unveils PlayFronts Agenda
MediaDailyNews, Joe Mandese - Thursday, March 10, 2022
Not surprisingly, it includes some of the same big suppliers who participa ...
- Disney+ Will Be 'Careful' With Ad Messaging For Its Ad-Supported Tier, CFO Says
Television News Daily, Wayne Friedman - Tuesday, March 8, 2022
Christine McCarthy, senior EVP/CFO, Walt Disney, said the company will be caref ...
- Klaviyo Debuts Several New Engagement Features
Email Marketing Daily, Ray Schultz - Tuesday, March 8, 2022
Included are a developer portal for brands and profile merging that combin ...
- Growth Of Hybrid Events Tests Tech Expertise Of Marketers
Research Intelligencer, - Tuesday, March 1, 2022
More than half of marketing directors in the U.S. and U.K. sa ...
- Worldata Agency Unit Rebrands To Outcome Media
Email Marketing Daily, Ray Schultz - Friday, February 25, 2022
The rebranded division offers email marketing, demand generation and other services. ...
- Notes From The Metaverse
MediaDailyNews, Brian Monahan - Wednesday, February 23, 2022
Last week I visited ETHDenver, where thousands of Web3 enthusiasts gathered. ...
- NHL Sees Uptick In Partner Activations
Marketing Daily, Tanya Gazdik - Thursday, February 17, 2022
The event has attracted more than a dozen official NHL partners includi ...
- Volkswagen, Porsche Sign Partnerships with SXSW
Marketing Daily, Tanya Gazdik - Thursday, February 10, 2022
VW will use the event to unveil the production version of t ...
- 70% Of TV Viewers Stream, Streamed Ads Generate More Attention: Harris Poll
Digital News Daily, Karlene Lukovitz - Thursday, February 10, 2022
Higher percentages report paying more attention to streamed ads than ads ...
- TikTok, Peacock Team Up For Universal's Exclusive 'Marry Me' Concert Event
Digital News Daily, Colin Kirkland - Tuesday, February 8, 2022
On Peacock TV's TikTok channel Feb. 8, Jennifer Lopez and Maluma wi ...
- 'Rolling Stone' Acquires Majority Stake In Life Is Beautiful Music Festival
Publishers Daily, Tony Silber - Tuesday, February 8, 2022
Life is Beautiful was conceived by former CEO of Zappos Tony Hsi ...
- Chicago Auto Show Returns With New Test Tracks
Drive Time, Tanya Gazdik - Monday, February 7, 2022
The show will debut two new indoor test tracks with a foc ...
- Million-Dollar Question For Event Industry: Is Virtual A Permanent Disruption?
Publishing Insider, Tony Silber - Monday, February 7, 2022
"A virtual trade show simply can't come close to replicating all th ...
- Crypto is Madison Avenue's Dream Opportunity
Search & Performance Marketing Daily, Omri Argaman - Monday, February 7, 2022
The real growth opportunity for the ad industry, particularly in developed marke ...
- WWE Gets Up Off The Mat: 2021 Revenue Spikes 12%
Television News Daily, Wayne Friedman - Friday, February 4, 2022
WWE's revenue spike in 2021 is largely attributable to its return ...
- NBCU Promotes Dan Lovinger To President, NBC Ad Sales, Partnerships With Olympics Focus
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
Lovinger will also manage NBCU's advertising with the U.S. Olympic and Paralymp ...
- BPA Worldwide Creates Comprehensive Reporting Standards For Virtual Events
Publishing Insider, Tony Silber - Friday, January 28, 2022
The initiative enhances transparency for event producers, exhibitors and event-platform vendors. ...
- SMBs Say They Were Hurt By Omicron In January, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, January 26, 2022
The Omicron variant has hurt January revenues for 53% of SMBs ...
- NBC Plans Live, In-Person Upfront Events
Television News Daily, Wayne Friedman - Tuesday, January 25, 2022
The first event will be scheduled for March 22 in New Yo ...
- Honda, Truly Hard Seltzer Among Brands Planning NHL Activations
Marketing Daily, Tanya Gazdik - Sunday, January 23, 2022
At the Honda activation, fans can show off their hockey skills ...
- Mini Moves Forward With Road Rally
Marketing Daily, Tanya Gazdik - Thursday, January 20, 2022
"There is no doubt that planning an event like MTTS in o ...
- Acura Debuts Anime Series At Sundance Film Festival
Marketing Daily, Tanya Gazdik - Wednesday, January 19, 2022
"Chiaki's Journey" offers viewers a first look at Acura's trio of all-n ...