- GM Plans Digital-Only CES Presence Due To COVID
Marketing Daily, Tanya Gazdik - Thursday, December 23, 2021
Hyundai, Qualcomm and Sony are still planning in-person press conferences. ...
- By 2030, Consumers Expect These Wild, Virtual Technologies
Digital News Daily, Colin Kirkland - Thursday, December 16, 2021
Ericsson wants consumers to picture their new lives in the metaverse a ...
- NHL Winter Classic Attracts More Brands
Marketing Daily, Tanya Gazdik - Tuesday, December 14, 2021
New partners for the Truly Hard Seltzer NHL PreGame are Clorox, B ...
- Amid The Hype Around 'The Content Economy,' A New Event Launches For Creators
Publishing Insider, Tony Silber - Monday, December 13, 2021
The new event seeks to empower creators with opportunities, strategies, tactics a ...
- Why Mobile Probably Won't Be The On Ramp To The Metaverse
Mobile Insider, Joe Mandese - Thursday, December 9, 2021
It's the bandwidth, stupid. ...
- Cannes Reboots Lions, Will Award 'Creative Media Ideas,' B2B Too
MediaDailyNews, Joe Mandese - Tuesday, November 30, 2021
Organizers altered "weighting structure" and instructions to jurors to "make it cle ...
- Media Tech Buyers Still Rely Most On Trade Shows For News, Vendor Info
MediaDailyNews, Karlene Lukovitz - Tuesday, November 30, 2021
Sellers also value trade shows, but tend to underestimate their role ...
- Australian Open Tennis Tournament To Require Vaccinations
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 21, 2021
Proclaiming that the “Australian Open will be back in all its glo ...
- LA Auto Show Generates Plenty Of News, Much Of It Electric
Drive Time, Tanya Gazdik - Monday, November 22, 2021
Fisker Inc. CEO Henrik Fisker attended MediaPost's conference at the show, whe ...
- Mercedes-Benz, SXM Media's Studio Resonate Team Up For Sonic Experience
Marketing Daily, Tanya Gazdik - Monday, November 15, 2021
The event, which takes place at the Mercedes-EQ Experience Brand Center ...
- NBCU's Tokyo Olympics, Movie Biz Drive Strong Q3 Revenues
Television News Daily, Wayne Friedman - Thursday, October 28, 2021
Ad revenues grew 73% -- mostly driven by the Tokyo Olympics, b ...
- Amazon Ads 'unBoxes' Eight Ad/Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 26, 2021
Amazon Ads today kicked off its unBoxed conference, introducing several marketing solutio ...
- Marketing Meetings: Driving Attendance, Overcoming Hesitancy
Marketing Insider, Harvey Chipkin - Thursday, October 21, 2021
The meetings industry faces significant challenges in returning to pre-pandemic numbers. ...
- 1-800-Flowers.com Gifting Program Generates Leads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
1-800-Flowers.com launched a gifting site and platform that allows companies to gi ...
- E! News Masters Social Engagement For Digital Live Events
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Live September events like the 2021 Met Gala, New York Fashion Wee ...
- Google Brings MUM To Search, Lens, Query Results In New Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Google today announced new applications for its Multitask Unified Model technology, includi ...
- P&G's Measurement Cornerstones
MediaDailyNews, Tony Jarvis - Wednesday, September 22, 2021
The second day of the ARF conference opened with P&G's Marc Pritcha ...
- 'Forbes' Enhances Forbes On Fifth, Its Hybrid Event Space
Publishers Daily, Ray Schultz - Tuesday, September 14, 2021
Live events will resume this fall and feature the Forbes 50 Ov ...
- 9/11 Ranks Second Only To COVID As Life-Altering Event For Americans
MediaDailyNews, Joe Mandese - Friday, September 10, 2021
Researcher Ipsos says "recency bias" is a factor, but notes the significan ...
- Mitsubishi Sponsors Team In All-Women Off-Road Competition
Marketing Daily, Tanya Gazdik - Wednesday, August 25, 2021
Jeep and Yeti are sponsors of the navigation and endurance rally. ...
- Fox Corp. Doubles Down On Blockchain, Invests In Content Distribution Platform
Television News Daily, Wayne Friedman - Wednesday, August 25, 2021
Fox Entertainment and Bento Box Entertainment entered the NFT business in Ma ...
- Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
Research Intelligencer, Joe Mandese - Wednesday, August 25, 2021
Digital media -- especially social and paid search -- dominate local advertiser ...
- ViacomCBS Cancels VidCon For 2nd Consecutive Year Due To COVID
Digital News Daily, Karlene Lukovitz - Monday, August 23, 2021
The event has now been rescheduled for June 2022. ...
- Vehicle Reveals Continue Without New York Auto Show
Drive Time, Tanya Gazdik - Monday, August 23, 2021
Nissan required guests to wear masks as well as provide either pro ...
- It's 2021: The Metaverse, Having To Wear Pants Again
Media Insider, Cory Treffiletti - Wednesday, August 18, 2021
Just four short weeks ago, we thought things were heading back ...
- Mini Plans National WTF Day
Marketing Daily, Tanya Gazdik - Friday, August 13, 2021
The new national holiday with its attention-grabbing acronym encourages Mini owners ...
- Hyundai Sponsors Outfest, Creates LGBTQ Spot
Marketing Daily, Tanya Gazdik - Sunday, August 15, 2021
Other sponsors include Warner Media, Amazon Prime, IMDB, AARP, Clear Channel Outdoo ...
- Automakers Gather For Monterey Car Week
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, August 12, 2021
Lincoln, Acura, Mercedes-Benz, Aston Martin, BMW and Audi are among the bran ...
- Volkswagen, Electrify America Partner For Cross-Country EV Stunt
Marketing Daily, Tanya Gazdik - Wednesday, August 11, 2021
The trip is being documented at vwid4-usatour.com, where visitors can monitor t ...
- Chevy Partners With Celebrity Chef Guy Fieri
Marketing Daily, Tanya Gazdik - Monday, August 9, 2021
The Apple Pie Hot Dog is inspired by a notable Chevrolet televisi ...