- NBCU Tokyo Olympics: Prime-Time Viewership Down 42% From 2016 Rio Games
Television News Daily, Wayne Friedman - Monday, August 9, 2021
NBCU says it was the most-streamed Olympics event ever at nearly ...
- New York Auto Show Scrapped Again Due To COVID-19
Marketing Daily, Tanya Gazdik - Wednesday, August 4, 2021
Several vehicles were to be revealed, including the 2022 Lincoln Navigator ...
- Too Many Commercials In NBC's Tokyo Olympics Telecasts
TVBlog, Adam Buckman - Thursday, August 5, 2021
When does a commercial load become too much of a good thin ...
- Volvo Expands Support Of Marathon Runners
Marketing Daily, Tanya Gazdik - Tuesday, August 3, 2021
Races are "iconic, cultural moments that bring people together," says Volvo's Ri ...
- NBCU Posts 33% Higher Q2 Ad Revenues, Olympics Still On Profitable Track
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
The games are estimated to have pulled at least $1.3 billion ...
- Mini Announces Dates For 2022 Road Rally
Marketing Daily, Tanya Gazdik - Thursday, July 29, 2021
The much-anticipated event for owners was postponed in 2020 and 2021 d ...
- NBCU Has An Olympics Makegood Ad Problem: Is Digital/Streaming The Answer?
Television News Daily, Wayne Friedman - Wednesday, July 28, 2021
With viewing numbers down 35% to 40% or more vs. the 20 ...
- Virtual Cannes Lions Remains Resilient, 'Benchmarking' Revenues Exceed 2019's
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2021
Despite this year's absence of a physical advertising schmoozefest, it generated ha ...
- At Olympics, Competitions Out-Rate The Opening Ceremonies
TVBlog, Adam Buckman - Wednesday, July 28, 2021
At the Olympics, there is emotion and drama, and incredible feats ...
- 3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions Higher
Television News Daily, Wayne Friedman - Monday, July 26, 2021
So far, there are many more TV commercials -- almost double ...
- Smaller, Shorter Chicago Auto Show Still Deemed A Success
Marketing Daily, Tanya Gazdik - Tuesday, July 20, 2021
Nissan's trivia game allowed the automaker to gather information from attendees, somethi ...
- NBCU's Summer Olympics' Marketing: $51 Million Promo Value
Television News Daily, Wayne Friedman - Tuesday, July 20, 2021
The bulk of the airings for its Tokyo Summer Olympics promo sp ...
- Ford Offers 'Mach-Eau' Cologne Samples At Festival
Marketing Daily, Tanya Gazdik - Sunday, July 18, 2021
In a Ford-commissioned survey, one in five drivers said they would mi ...
- Kantar Projects Record U.S. TV Ad Sales For Tokyo Summer Games, 20% Higher Than 2018
MediaDailyNews, Joe Mandese - Thursday, July 15, 2021
Despite some big question marks about attendance, fan enthusiasm and athletic performan ...
- Chicago Auto Show Returns This Week
Drive Time, Tanya Gazdik - Monday, July 12, 2021
The show includes the world debut of two Ford experiential displays a ...
- 10 Lessons From Judging Cannes 2021 Creative Strategy Category
MediaDailyNews, Brian Monahan - Tuesday, June 29, 2021
I recently was a juror for the Cannes 2021 Creative Strategy categor ...
- DPAA Annual Summit To Be Based In Actual Place, Not Digitally
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2021
The Digital Place-Based Advertising Association (DPAA) today announced its annual "Video Everywhe ...
- Consumers Want More Online Convenience Post-Pandemic, Study Finds
Email Marketing Daily, Ray Schultz - Monday, June 28, 2021
From stores to sports arenas, consumers expand the experience to be enhanc ...
- London's AMVBBDO Wins Cannes Lions Agency Of The Festival Honors
MAD, Steve McClellan - Friday, June 25, 2021
The agency won 5 Grand Prix, 5 Gold Lions, 9 Silver Lio ...
- Why COVID Was The Real 'Disruption' Winner Of The Lions Festival
RTBlog, Joe Mandese - Monday, June 28, 2021
After spending last week covering the Cannes Lions awards, I can te ...
- YouTube Gains Naming Rights To L.A. Venue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 28, 2021
YouTube gained its first naming-rights deal, a 6,000-seat performance venue at t ...
- Burger King, Bodyform, Dove Rank As Most 'Creative Brands' Of Lions Festival
MediaDailyNews, Joe Mandese - Friday, June 25, 2021
Perennial creative all star Burger King took top honors as the mo ...
- Lions Winners Demonstrate How Brands Went From Using Sports To Marketing Them
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
As today's Lions for sports illustrate, the past 18 months have revers ...
- Tone Deaf / Not Tone Deaf Cannes Lions Promo
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
In a virtual Cannes promotion that comes across as a little to ...
- A Fix On B2B Digital: What's Working, Where The Budget Is Going
Email Insider, Ray Schultz - Tuesday, June 22, 2021
Over two-thirds of shoppers expect their B2B digital budgets to increase, b ...
- From 'Saylists' To 'Laugh Trackers,' Creative Data Lions Showcase The Power Of Human Analytics
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Some of the most creative winning campaigns at this year's Cannes Lio ...
- How Packvertising Became The New Advertising
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
As conventional ad-based marketing may be wearing out, getting blocked, or lo ...
- Designing A More Sustainable Planet, Not Just Brands
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
"It's no longer enough to talk about just a 30-second spot abo ...
- Sex Sells, But Older Sex Wins Lions
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
"I've never seen an older generation photographed like that," said Cannes Lio ...
- The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shopping Ritual
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
When customers can't come to the mall, Mall of America is bringi ...