- YouTube Gains Naming Rights To L.A. Venue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 28, 2021
YouTube gained its first naming-rights deal, a 6,000-seat performance venue at t ...
- Burger King, Bodyform, Dove Rank As Most 'Creative Brands' Of Lions Festival
MediaDailyNews, Joe Mandese - Friday, June 25, 2021
Perennial creative all star Burger King took top honors as the mo ...
- Lions Winners Demonstrate How Brands Went From Using Sports To Marketing Them
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
As today's Lions for sports illustrate, the past 18 months have revers ...
- Tone Deaf / Not Tone Deaf Cannes Lions Promo
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
In a virtual Cannes promotion that comes across as a little to ...
- A Fix On B2B Digital: What's Working, Where The Budget Is Going
Email Insider, Ray Schultz - Tuesday, June 22, 2021
Over two-thirds of shoppers expect their B2B digital budgets to increase, b ...
- From 'Saylists' To 'Laugh Trackers,' Creative Data Lions Showcase The Power Of Human Analytics
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Some of the most creative winning campaigns at this year's Cannes Lio ...
- How Packvertising Became The New Advertising
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
As conventional ad-based marketing may be wearing out, getting blocked, or lo ...
- Designing A More Sustainable Planet, Not Just Brands
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
"It's no longer enough to talk about just a 30-second spot abo ...
- Sex Sells, But Older Sex Wins Lions
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
"I've never seen an older generation photographed like that," said Cannes Lio ...
- The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shopping Ritual
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
When customers can't come to the mall, Mall of America is bringi ...
- MRC Inducts Hall Of Famers J. Walker Smith, Norman Hecht
MediaDailyNews, Joe Mandese - Tuesday, June 15, 2021
The Market Research Council (MRC) Thursday will induct two journeyed marketing a ...
- NYC Entertainment Venues Open With The Boss On Broadway, Foo Fighters At MSG, VMAs At Barclays
MediaDailyNews, Joe Mandese - Tuesday, June 8, 2021
New York City's big entertainment venues, from Broadway to Madison Square Gard ...
- Instagram Unravels The Mysteries Of How Its Algorithms Work
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Instagram probably hasn't done enough to explain why it removes content, w ...
- Apple Maps Makes Major Changes To Compete With Google Maps
Performance Marketing Insider, Laurie Sullivan - Monday, June 7, 2021
At Apple's WWDC 2021 developer's conference Monday, Apple announced several new featur ...
- New York Auto Show Is A Go
Marketing Daily, Tanya Gazdik - Thursday, June 3, 2021
"The goal is one million visitors over nine days," New York Govern ...
- Now There's An 'Upfront' For Performance Marketers
Performance Marketing Insider, Joe Mandese - Friday, June 4, 2021
While the eCommFronts may not have the same flair of a netwo ...
- Facebook Details Focus For Business Messaging At F8
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 2, 2021
Facebook announced tools for developers to improve messaging for businesses on Wednesd ...
- Horizon's Night Market Hosts Second 'eCommFronts,' Emphasis On Virtual
MediaDailyNews, Joe Mandese - Wednesday, June 2, 2021
Night Market, Horizon Media's ecommerce specialist unit, will host its second annu ...
- Dreamforce Is Returning To San Francisco In September, Salesforce Says
Around the Net in Email, Ray Schultz - Friday, May 28, 2021
Dreamforce, the Salesforce convention that packed San Francisco’s Yerba Buena district pri ...
- Google Updates Customer Match, Performance Max, Adds Automation Products
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Here are the announcements Google made at its virtual Marketing Livestream eve ...
- Google Promises Not To Build A Privacy 'Backdoor'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Google Marketing Livestream will kick off Thursday with a focus on chan ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, B ...
- Pondering The Meaning Of This Week's Upfronts
TVBlog, Adam Buckman - Friday, May 21, 2021
Suddenly, legacy broadcasting is the gold standard for television achievement and audien ...
- Google Launches Tools To Grow App Business, Connect Brands With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 20, 2021
Google released app advertising solutions Thursday during the week of I/O ...
- Google Pushes Boundaries Of AI For Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
At Google's virtual I/O conference today, the company announced new features a ...
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
Walt Disney is encouraging marketers to make commitments for multicultural content ...
- Microsoft's Kathleen Hall: How Her Group Won Cannes Lions Creative Marketer Of The Year
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
During Hall's more than 12 years at Microsoft, the company has w ...
- All Eyes On Television: Upfront Week Starts Now
TVBlog, Adam Buckman - Monday, May 17, 2021
Starting today, this week's media schedule includes multiple virtual upfronts for thr ...
- Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?
MediaDailyNews, Tony Jarvis - Wednesday, May 12, 2021
Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leade ...
- The Old Normal: Ad Execs Tip-Toe Back To In-Person Events
RTBlog, Joe Mandese - Monday, May 10, 2021
By at least one important measure -- their plans to attend in-pers ...