- MRC Inducts Hall Of Famers J. Walker Smith, Norman Hecht
MediaDailyNews, Joe Mandese - Tuesday, June 15, 2021
The Market Research Council (MRC) Thursday will induct two journeyed marketing a ...
- NYC Entertainment Venues Open With The Boss On Broadway, Foo Fighters At MSG, VMAs At Barclays
MediaDailyNews, Joe Mandese - Tuesday, June 8, 2021
New York City's big entertainment venues, from Broadway to Madison Square Gard ...
- Instagram Unravels The Mysteries Of How Its Algorithms Work
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Instagram probably hasn't done enough to explain why it removes content, w ...
- Apple Maps Makes Major Changes To Compete With Google Maps
Performance Marketing Insider, Laurie Sullivan - Monday, June 7, 2021
At Apple's WWDC 2021 developer's conference Monday, Apple announced several new featur ...
- New York Auto Show Is A Go
Marketing Daily, Tanya Gazdik - Thursday, June 3, 2021
"The goal is one million visitors over nine days," New York Govern ...
- Now There's An 'Upfront' For Performance Marketers
Performance Marketing Insider, Joe Mandese - Friday, June 4, 2021
While the eCommFronts may not have the same flair of a netwo ...
- Facebook Details Focus For Business Messaging At F8
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 2, 2021
Facebook announced tools for developers to improve messaging for businesses on Wednesd ...
- Horizon's Night Market Hosts Second 'eCommFronts,' Emphasis On Virtual
MediaDailyNews, Joe Mandese - Wednesday, June 2, 2021
Night Market, Horizon Media's ecommerce specialist unit, will host its second annu ...
- Dreamforce Is Returning To San Francisco In September, Salesforce Says
Around the Net in Email, Ray Schultz - Friday, May 28, 2021
Dreamforce, the Salesforce convention that packed San Francisco’s Yerba Buena district pri ...
- Google Updates Customer Match, Performance Max, Adds Automation Products
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Here are the announcements Google made at its virtual Marketing Livestream eve ...
- Google Promises Not To Build A Privacy 'Backdoor'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Google Marketing Livestream will kick off Thursday with a focus on chan ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, B ...
- Pondering The Meaning Of This Week's Upfronts
TVBlog, Adam Buckman - Friday, May 21, 2021
Suddenly, legacy broadcasting is the gold standard for television achievement and audien ...
- Google Launches Tools To Grow App Business, Connect Brands With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 20, 2021
Google released app advertising solutions Thursday during the week of I/O ...
- Google Pushes Boundaries Of AI For Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
At Google's virtual I/O conference today, the company announced new features a ...
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
Walt Disney is encouraging marketers to make commitments for multicultural content ...
- Microsoft's Kathleen Hall: How Her Group Won Cannes Lions Creative Marketer Of The Year
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
During Hall's more than 12 years at Microsoft, the company has w ...
- All Eyes On Television: Upfront Week Starts Now
TVBlog, Adam Buckman - Monday, May 17, 2021
Starting today, this week's media schedule includes multiple virtual upfronts for thr ...
- Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?
MediaDailyNews, Tony Jarvis - Wednesday, May 12, 2021
Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leade ...
- The Old Normal: Ad Execs Tip-Toe Back To In-Person Events
RTBlog, Joe Mandese - Monday, May 10, 2021
By at least one important measure -- their plans to attend in-pers ...
- The Rise Of Social Audio
MediaDailyNews, Bre Rossetti - Thursday, May 6, 2021
The interactive audio space offers a new breed of potential influencers ...
- Publishers Find Pockets Of Strength With Virtual Events
Publishing Insider, - Thursday, May 6, 2021
Those in-person events are due for a comeback, though virtual get-togethers ...
- Scatter Premiums Signal Increased Demand Heading Into Upfront Negotiations
MediaDailyNews, Joe Mandese - Wednesday, April 28, 2021
By one important measure -- the premium advertisers pay to buy short-te ...
- Disney Sells Out Oscar Ads, Reaps $2M Per :30
Television News Daily, Wayne Friedman - Friday, April 23, 2021
Top sponsor-level advertisers in this year's show include Google, General Motors, Rol ...
- WWE Sees Q1 Revenues Sink 9%, Blames Lack Of Live Events
Television News Daily, Wayne Friedman - Thursday, April 22, 2021
Live event revenue sank 97% to $500,000 (from $17 million in t ...
- Penske Media, MRC Acquire 50% Stake In South by Southwest Event Owner SXSW
Publishers Daily, Ray Schultz - Tuesday, April 20, 2021
The new partners plan to further extend the SXSW platform digitally. ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
As a QSR brand, White Castle was at the forefront of usi ...
- With Razorfish Leading The Way, 'Art Bash' Fundraiser Pivots To Digital
MAD, Larissa Faw - Friday, April 9, 2021
Razorfish is responsible for the concept, design, technical development and implementation ...
- Could The Pandemic Or A Boycott Trip Up Another Olympics?
TV Watch, Wayne Friedman - Friday, April 9, 2021
It's not just the virus. It's also the issue of human righ ...
- Cannes Lions Festival Going All Digital For Second Straight Year
MAD, Steve McClellan - Wednesday, April 7, 2021
The awards portion of the event will return (it was cancelled la ...