- The Rise Of Social Audio
MediaDailyNews, Bre Rossetti - Thursday, May 6, 2021
The interactive audio space offers a new breed of potential influencers ...
- Publishers Find Pockets Of Strength With Virtual Events
Publishing Insider, - Thursday, May 6, 2021
Those in-person events are due for a comeback, though virtual get-togethers ...
- Scatter Premiums Signal Increased Demand Heading Into Upfront Negotiations
MediaDailyNews, Joe Mandese - Wednesday, April 28, 2021
By one important measure -- the premium advertisers pay to buy short-te ...
- Disney Sells Out Oscar Ads, Reaps $2M Per :30
Television News Daily, Wayne Friedman - Friday, April 23, 2021
Top sponsor-level advertisers in this year's show include Google, General Motors, Rol ...
- WWE Sees Q1 Revenues Sink 9%, Blames Lack Of Live Events
Television News Daily, Wayne Friedman - Thursday, April 22, 2021
Live event revenue sank 97% to $500,000 (from $17 million in t ...
- Penske Media, MRC Acquire 50% Stake In South by Southwest Event Owner SXSW
Publishers Daily, Ray Schultz - Tuesday, April 20, 2021
The new partners plan to further extend the SXSW platform digitally. ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
As a QSR brand, White Castle was at the forefront of usi ...
- With Razorfish Leading The Way, 'Art Bash' Fundraiser Pivots To Digital
MAD, Larissa Faw - Friday, April 9, 2021
Razorfish is responsible for the concept, design, technical development and implementation ...
- Could The Pandemic Or A Boycott Trip Up Another Olympics?
TV Watch, Wayne Friedman - Friday, April 9, 2021
It's not just the virus. It's also the issue of human righ ...
- Cannes Lions Festival Going All Digital For Second Straight Year
MAD, Steve McClellan - Wednesday, April 7, 2021
The awards portion of the event will return (it was cancelled la ...
- Marketers Are Hampered By Data Immaturity: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
Over half of businesses are hesitant to make marketing decisions based ...
- MWC: Big Tech Names Are Physical No-Shows
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 1, 2021
This year's Mobile World Congress (MWC) show in Barcelona took a beati ...
- Automakers Come Together (Online) For MediaPost Conference
Drive Time, Tanya Gazdik - Monday, March 29, 2021
The programming will include executives from General Motors, Ford, Toyota, Honda a ...
- ANA Plans 'Hybrid' Masters Of Marketing Conference
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 29, 2021
The live event annually brings together nearly 3,000 CMOs, marketers and indust ...
- NBCU's One Platform Offers 'Clean Rooms' For Data, Identity Graph
Television News Daily, Wayne Friedman - Monday, March 22, 2021
For the first time, NBCU will be offering "self-service" access to i ...
- SXSW: Journalists Discuss Struggle To Keep Local News Publishers Alive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 17, 2021
During the virtual SXSW event Wednesday, a discussion with local newspaper journalis ...
- Volkswagen Embarks On Cross-Country Drive
Marketing Daily, Tanya Gazdik - Monday, March 15, 2021
"Range anxiety is a thing of the past," says Volkswagen's Dustin Kra ...
- Google Touts Cohort Targeting, Hopes Advertisers Will FLoC To It
MediaDailyNews, Joe Mandese - Monday, March 8, 2021
During an IAB keynote Monday, Google's top ad manager unveiled a n ...
- Pinterest To Launch Its First Brand Campaign, Following This Week's Ad Summit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 5, 2021
At Pinterest's first partner and advertiser summit this week, the company ma ...
- Fox Corp. Won't Take On Big Media's SVOD Platforms, Looks To AVOD
Television News Daily, Wayne Friedman - Friday, March 5, 2021
"We believe we can win in the advertising video-on-demand world... in ...
- COVID-19 Swamps Upfronts For Second Straight Year
TVBlog, Adam Buckman - Friday, March 5, 2021
In years past, this week would have been the first week ...
- Dispelling Attribution Myths: Why Google Analytics, Google Ads Data Doesn't Always Match
Data & Programmatic Insider, Laurie Sullivan - Monday, February 22, 2021
At the virtual Paid Search Association event, NordicClick Interactive Associate Director/Paid Sear ...
- Finding The Right Context: Is All Content Created Equal?
MediaDailyNews, Bre Rossetti - Monday, February 22, 2021
When potentially divisive events occur, do brands stay away to avoid tarnishi ...
- IAB CEO David Cohen Reveals ALM's Diverse Agenda
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 18, 2021
The conference theme -- the great reset -- includes topics such ...
- BMW Returns As New York Fashion Week Partner
Marketing Daily, Tanya Gazdik - Tuesday, February 16, 2021
A content series illustrates the parallels between the fashion and automotive creati ...
- Auto Event Cancellations, Reschedulings Continue
Drive Time, Tanya Gazdik - Monday, February 15, 2021
Mini USA once again is postponing Mini Takes The States, a biannu ...
- Upfront Redux: Networks To Go Virtual, Again
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
For the first time, Disney will include Hulu. In the past, Hu ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
The MediaPost Cases, Lisa Singer - Friday, February 12, 2021
How does a new film attract the attention of moviegoers when it ...
- Super Bowl Spikes Ad Revenue 21% Higher To $545 Million
Television News Daily, Wayne Friedman - Wednesday, February 10, 2021
Kantar said 96 commercial spots aired in the game, for a reco ...
- Super Bowl Streams At 20% For CTV Device Owners, Sports Wagering Higher
Television News Daily, Wayne Friedman - Monday, February 8, 2021
Co-viewing of the big game dipped 20%, according to TVision, to 1 ...