- It's Almost Game Day: How Marketers Can Make Sure Their Ads Will Score Big
MAD, Kate DuBois - Wednesday, February 3, 2021
Iconic brands like Budweiser, Coca-Cola, and Pepsi are pulling back this yea ...
- How Streaming's 'Platform Bouncers' Became The New Coupon Clippers
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
One of the unintended consequences of the explosion of subscription video streami ...
- CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
"We have a fire under us that needs to be addressed," Essen ...
- NBCU To Start New 'Platform Developer' Conference
Television News Daily, Wayne Friedman - Wednesday, February 3, 2021
"We're building solutions with all of our partners, not just selling ...
- The COVID-19 Super Bowl: A Big Game Like No Other
TVBlog, Adam Buckman - Wednesday, February 3, 2021
As always, the commercials will be widely noted, seen and talked abou ...
- Acura, Adobe Among Sponsors For Virtual Sundance Film Festival
Marketing Daily, Tanya Gazdik - Thursday, January 28, 2021
The virtual aspect presents new opportunities and the chance to reach mo ...
- CBS Sells Out Super Bowl Ad Time
Television News Daily, Wayne Friedman - Wednesday, January 27, 2021
CBS had initially been pricing 30-second commercials at around $5.6 million, accordi ...
- NBCU, Twitter Expand Advertising, Content Deal Globally
Television News Daily, Wayne Friedman - Monday, January 25, 2021
NBCUniversal and Twitter are expanding their seven-year advertising and live event content-foc ...
- Virtual Events Boomed In 2020 Despite Obstacles: Study
Email Marketing Daily, Ray Schultz - Monday, January 25, 2021
Most events were free, and half of those who registered converted, Bizza ...
- BOTS Catches Bots: FTC Uses Law To Nab Concert Cyber Scalpers
Marketing Daily, P.J. Bednarski - Friday, January 22, 2021
FTC settled 3 cases against ticket brokers using sophisticated technology to bypa ...
- Giving An Epidemiological Meaning To Passing The Olympic Torch
RTBlog, Joe Mandese - Monday, January 25, 2021
With new coronavirus variants proving more contagious, some are questioning whether ...
- Whole World Will Be Watching Our Un-Peaceful Transition
TVBlog, Adam Buckman - Wednesday, January 20, 2021
It is hard to consider this year's transition of power as "peacefu ...
- Report: Birthday Cake Candles Set To Melt Away In 2021
MAD, Larissa Faw - Friday, January 15, 2021
Nearly 90% of American moms say they're changing the way they ho ...
- Why CES' Hottest Party Had No Attendees
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
CES normally is renowned for its parties in some of Las Vega ...
- How Media Buying Changed And What Performed Best In 2020
Performance Marketing Insider, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertisi ...
- Microsoft Teams Video Conferencing Lands On Dell Monitors As CES 2021 Goes Virtual
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 5, 2021
Dell announced three new monitors set to launch in February, dubbed t ...
- CBS' Grammy Awards Rescheduled Due To COVID-19
Television News Daily, Wayne Friedman - Tuesday, January 5, 2021
The event was scheduled to air on CBS on Jan. 31, 20 ...
- Even With A COVID Vaccine, Live Entertainment Has a Long Road Ahead
TV Watch, Wayne Friedman - Thursday, December 31, 2020
The worldwide business has lost a massive $30 billion this year ...
- 'Financial Times' Job Cuts Reflect Shifting Business Priorities
Publishing Insider, - Tuesday, December 29, 2020
The 'FT' will eliminate as many as 64 jobs among its glob ...
- RingCentral Acquires Event Intelligence Firm DeepAffects
Email Marketing Daily, Ray Schultz - Wednesday, December 23, 2020
DeepAffects provides speaker and emotion recognition, the company says. ...
- With Google Outage, Publicis Groupe Postpones 'Viva La Difference' Event
Mediapsssst, Richard Whitman - Monday, December 14, 2020
"We should definitely be less dependent on the platforms," said Publicis Grou ...
- The Future of In-Person Events In 2021
Media Insider, Cory Treffiletti - Wednesday, December 9, 2020
Pre-pandemic, there were hundreds of trade events in all categories of busines ...
- Live From The Email Insider Summit: Metrics With A Big 'M'
Email Insider, Ray Schultz - Tuesday, December 8, 2020
Brands have to look beyond opens and clicks to gain insights in ...
- Sadoun, Levy Announce Upcoming Corporate Event In Greetings Video
MAD, Larissa Faw - Monday, December 7, 2020
The Publicis Groupe leaders used their annual greetings video to announce ...
- AT&T Chief Implies Direct-To-Consumer Is The Ultimate Window, But Will Remain Flexible
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2020
The future of movie marketing has changed fundamentally, requiring more "flexibility" a ...
- Adobe Event Turns From Geographic To Global Moments, So Will Yours In 2021
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 8, 2020
The Adobe Max creativity conference drew record crowds to its virtual even ...
- Live From The Email Insider Summit: How PCH Plays The Game
Email Insider, Ray Schultz - Monday, December 7, 2020
The sweepstakes company sends 6 billion emails a year, while seeking ...
- Bizzabo Pulls In $138 Million In Series E Funding
Email Marketing Daily, Ray Schultz - Wednesday, December 2, 2020
The event marketing firm plans to hire 100 new employees in t ...
- Kia Plans Road Trip, Campaign To Coincide With Ball Drop
Marketing Daily, Tanya Gazdik - Tuesday, December 1, 2020
"National Geographic" will document some of the inspirational people and places t ...
- Nielsen Names Former Wells Fargo Exec Moldafsky As CMO
MediaDailyNews, Wayne Friedman - Monday, November 30, 2020
Moldafsky will be responsible for all marketing including global brand strategy a ...