- Infiniti Unveils QX55 With Help From Singer Aloe Blacc
Drive Time, Tanya Gazdik - Monday, November 23, 2020
"We've learned a lot about the powerful potential for this kind ...
- Citing '96/4' Rule, Industry Execs Predict A CTV Ad Surge
MediaDailyNews, Joe Mandese - Monday, November 23, 2020
In a disequilibrium that likely has not existed in the TV ...
- Marketers Unveil Code Of Consumer Data Ethics, Literally
MediaDailyNews, Joe Mandese - Friday, November 20, 2020
EASTON, CT -- The role of ethics took center stage Thursday duri ...
- It Takes An Anthropologist: Why Marketers Need To Study 'Digital Villages'
MediaDailyNews, Joe Mandese - Thursday, November 19, 2020
EASTON, CT -- In one of the most mind-expanding sessions of i-com ...
- Group Nine Launches Box'ed Ad Opportunity With Virtual 'Dodo' Event
Publishers Daily, Sara Guaglione - Thursday, November 12, 2020
Dodo's third annual Best Dog Day Ever festival is now Group Nine ...
- B2B Pros Say: 'We're Burned Out' By Pandemic: Study
Email Marketing Daily, Ray Schultz - Thursday, November 12, 2020
There are many no-shows at virtual events, and the lines between person ...
- Honda Targets Gen Z With Civic Reveal On Twitch
Marketing Daily, Tanya Gazdik - Thursday, November 12, 2020
Building visibility among the gaming community is "critically important" for the Hon ...
- Lexus Inspired By Pandemic For Holiday Campaign
Marketing Daily, Tanya Gazdik - Tuesday, November 10, 2020
The "December to Remember" campaign from IW Group salutes the roles th ...
- TrueCar, AutoNation Partner For Veterans Day
Marketing Daily, Tanya Gazdik - Wednesday, November 11, 2020
"No one can see my disability when I'm behind the wheel ...
- IPG Unveils New-And-Improved Copy For Data: It's Not Your Father's 'Targeting'
MediaDailyNews, Joe Mandese - Wednesday, November 11, 2020
EASTON, CT -- Data scientists may be the new rock stars ...
- Apple Announces M1 Chip For Mac -- What It Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 10, 2020
All aspects of the machine can now run on one chip th ...
- NY Auto Show Shifts Again, Brands Plan Online Reveals In Lieu of Postponed LA Show
Drive Time, Tanya Gazdik - Monday, November 9, 2020
Several automaker are planning online reveals of vehicles originally planned for ...
- Think Different: New Industry Inclusion Push Makes Case For Neurodiversity
MediaDailyNews, Joe Mandese - Monday, November 9, 2020
EASTON, CT -- Even as the advertising and media worlds grapple wi ...
- Most Firms Are Planning Virtual Events: Study
Email Marketing Daily, Ray Schultz - Friday, November 6, 2020
Almost all foresee producing an event, but they are held back ...
- First Day Of Global Data Summit: Ethics, Culture, Cookies, Apple, Sparkling Wine
MediaDailyNews, Joe Mandese - Friday, November 6, 2020
EASTON, CT -- Amid a worldwide pandemic, the backdrop of uncertain U. ...
- Uproxx Launches Gaming Vertical, Will Promote Streams, Events
Publishers Daily, Sara Guaglione - Tuesday, November 3, 2020
The new Uproxx Edge vertical will cover the cross-section of gaming, musi ...
- Microsoft Releases Targeting Segments For Holiday Events, Starting With Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2020
Supporting advertisers specifically during holiday events, Microsoft said it will release i ...
- Infiniti Enlists Live Nation, Aloe Blacc For Vehicle Intro
Marketing Daily, Tanya Gazdik - Sunday, October 25, 2020
The unveiling would have taken place during Los Angeles auto show med ...
- Volkswagen Intros Taos SUV, Partners With Taos Ski Valley Resort
Marketing Daily, Tanya Gazdik - Saturday, October 31, 2020
"We wanted a name they could actually pronounce and one that real ...
- ANA: 15% Of Digital Ad Costs Going To 'Unknown'
MediaDailyNews, Joe Mandese - Wednesday, October 21, 2020
The ANA's annual Masters of Marketing Conference kicked off this morning wi ...
- The Pandemic Jury: Email Marketers Weigh In On New And Old Tools
Email Insider, Ray Schultz - Wednesday, October 21, 2020
Some say it takes new tech to succeed, while others prefer ...
- 'Fast Company' Stages 'Innovation' Event, Ups Sponsorship Revenue
Publishers Daily, Sara Guaglione - Tuesday, October 20, 2020
It more than doubled the number of sponsors from last year's festiva ...
- 'Axios' Launches 'Hard Truths' Series With Events, Editorial, Podcasts
Publishers Daily, Sara Guaglione - Monday, October 19, 2020
"Hard Truths" is dedicated to examining the root of systemic racism. ...
- What Does The Future Of VidCon Look Like Rebranded?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
The world's largest venue for online video and digital creators on Tuesd ...
- Verizon Measures Campaign Success Without Asking For Personal Information
Performance Marketing Insider, Laurie Sullivan - Monday, October 19, 2020
A mix of ad units and placements, programmed on a weekly schedu ...
- NowThis Announces Event Franchise, Group Nine Hires GM, Multicultural Brand Partnerships
Publishers Daily, Sara Guaglione - Monday, October 12, 2020
The first NowThis Next event will be hosted in partnership with Vit ...
- Job Cuts At 'Pop-Up' Underscore Perils Of Patronage
Publishing Insider, - Friday, October 9, 2020
Having a rich patron willing to lose money on a project c ...
- WFA Sees Marked Uptick In Optimism, Majority Of Marketing Campaigns No Longer Impacted
MediaDailyNews, Joe Mandese - Tuesday, October 6, 2020
"Guarded optimism" is how the World Federation of Advertisers characterizes responses ...
- First Presidential Debate Pulls Nielsen-Measured 73.1 Million Viewers, Down Vs. 2016
Television News Daily, Wayne Friedman - Wednesday, September 30, 2020
Tuesday's wild Presidential TV debate -- the first of three planned debat ...
- Twilio Enhances Platform In Response To Digital Surge Caused By COVID-19
Email Marketing Daily, Ray Schultz - Wednesday, September 30, 2020
Twilio has added video, mobile app and other enhancements, announced at t ...