- Brands That Bail Out Music Fan Will Save Themselves
Marketing Daily, Glenn Minerley - Thursday, September 10, 2020
In the absence of events and life experiences fans crave, brands mu ...
- 'New Yorker' Festival Goes Virtual, Adds Drive-In
Publishers Daily, Fern Siegel - Tuesday, September 8, 2020
This year's event will have added resonance in the political sector, giv ...
- JPMorgan Chase Reimagines U.S. Open Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, September 3, 2020
Frank Nakano, head of sports and entertainment marketing for JPMorgan Chase, shar ...
- LinkedIn Page Owners Now Can Learn More About Followers, Connect Employees
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
As work-from-home changes the way companies design their platforms, LinkedIn this we ...
- GOP Wins The Convention Sentiment War: Ivanka Beats Melania, Too
Marketing Politics Weekly, Joe Mandese - Wednesday, September 2, 2020
The Democratic party may have won the ratings war, but when ...
- Ad-Supported, Local TV Streamer Launches, Backed By 5 TV Groups, 200 Stations
Television News Daily, Wayne Friedman - Tuesday, September 1, 2020
Free, ad-supported premium streaming service VUit has launched with a number ...
- Future Conventions Could Be More Virtual Than Reality
TVBlog, Adam Buckman - Tuesday, September 1, 2020
After two weeks of virtual conventions that were not really "conventions" ...
- Apple Rejects Facebook App Update
Digital News Daily, Gavin O'Malley - Friday, August 28, 2020
The update would have clearly laid out Apple's policy of taking ...
- Day 2 Of The RNC Is The First 2020 Convention Coverage To Beat 2016 Ratings
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Day Two of the Republican National Convention out-delivered the TV network audienc ...
- RNC's Second Night Viewing Up 14% From First Night
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
Viewing for the RNC's second night grew 14% to a Nielsen-measured 19 ...
- Virtual GOP, Night 3: Star-Spangled Pence
TVBlog, Adam Buckman - Thursday, August 27, 2020
By the third night of this week's virtual televised GOP convention, ...
- DNC Wins First Night Of Convention Ratings, But Has Greater Rate Of Erosion From 2016
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Ratings for the Republican National Convention's first night trailed the Democratic Nation ...
- The Irony Throne: First Lady Uses Rose Garden To Troll All Former First Ladies, The Media Too
Red, White & Blog, Joe Mandese - Wednesday, August 26, 2020
Day Two featured the First Lady's attack on the media for ignori ...
- Virtual RNC First Night Scores 17 Million Viewers -- Down 14% From Same DNC Night
Television News Daily, Wayne Friedman - Tuesday, August 25, 2020
The RNC's opening night posted 17 million Nielsen-measured viewers among 11 networ ...
- Virtual GOP, Night 2: The White House As Stage Set
TVBlog, Adam Buckman - Wednesday, August 26, 2020
The White House and its Rose Garden featured prominently in Tuesday night ...
- Virtual GOP, Night 1: Republicans Come Out Swinging
TVBlog, Adam Buckman - Tuesday, August 25, 2020
In the first-night kickoff to this week's four-night GOP virtual convention, t ...
- Biden, The DNC, UGC
Media Insider, Steven Rosenbaum - Monday, August 24, 2020
People don't realize that what the DNC did was extraordinarily difficult ...
- GOP's Convention Goal: Making Trump Great Again
TVBlog, Adam Buckman - Monday, August 24, 2020
This week, the GOP faces the challenge of how to make the ...
- Verizon 5G 360-Degree Camera To Perform At Indianapolis 500
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
5G changes the way broadcasters and content producers create events, enabling th ...
- Virtual Dems, Night 4: The Night Belonged To Joe Biden
TVBlog, Adam Buckman - Friday, August 21, 2020
With an emphasis on the candidate's ties to ordinary Americans, Thursday night ...
- Sailthru Unveils Data Export Suite To Help Marketers
Email Marketing Daily, Ray Schultz - Wednesday, August 19, 2020
Sailthru's data export suite connects email, mobile, event and customer profile d ...
- Conde Nast Hosts First Virtual Events Upfront
Publishers Daily, Sara Guaglione - Tuesday, August 18, 2020
To date, 80% of Conde Nast virtual-event attendees are Gen-Z and millennial ...
- Hair Care Brand Curls Makes Waves During Crisis
Show Daily, Nina Lentini - Wednesday, August 19, 2020
Reliant on live events, Curls Beauty Brands pivoted quickly to virtual, doi ...
- Virtual DNC Telecast Earns 19.75 Million Viewers, Down 20% From 2016
Television News Daily, Wayne Friedman - Tuesday, August 18, 2020
Ten networks aired the event -- ABC, CBS, NBC, PBS, CNN, C ...
- Punt, Pass Or Block: What If The Biggest TV Show Of The Year Doesn't Have A Live Audience?
TV Watch, Wayne Friedman - Wednesday, August 19, 2020
In a pandemic, everything changes, including the ads, engagement and half-time sh ...
- Virtual Dems, Night 2: From Sea To Shining Sea And Beyond
TVBlog, Adam Buckman - Wednesday, August 19, 2020
The best feature of Night 2 of the Democratic National Convention w ...
- Dems Kick Off 2 Weeks Of Subdued Conventions
TVBlog, Adam Buckman - Tuesday, August 18, 2020
This week's Democratic National Convention is noticeably different from past conventions, b ...
- Virtual Takeover: B2B Brands Move Their Events Online
Email Insider, Ray Schultz - Monday, August 17, 2020
Most firms have dramatically increased their use of virtual events during t ...
- Then And Now: How The Pivot To Virtual Insider Summits Is Working Out
MediaPost Connect, Nina Lentini - Friday, August 14, 2020
Seth Oilman, our VP of Sales & Marketing, has overseen and attend ...
- The Next Normal: Marketing Through The Storm, A Brand Insider CPG Summit
MediaPost Connect, Nina Lentini - Friday, August 14, 2020
Our first panel discussion will tackle the steps companies must take aft ...