- NBCU And ABC-Disney: Send Your Upfront Invitations To Me!
TVBlog, Adam Buckman - Wednesday, May 11, 2022
It is demeaning to send emails to multiple p.r. representatives at t ...
- Twitter Unveils Deals With Fox Sports, iSpot, Conde Nast, Essence, E! News, Others
Digital News Daily, Karlene Lukovitz - Thursday, May 5, 2022
Fox Sports and Twitter will team to cover this year's FIFA Wor ...
- Musk A No-Show At Twitter NewFront, Calls For Content Advocacy Probe
MediaDailyNews, Joe Mandese - Thursday, May 5, 2022
As far as intent signals go, Twitter's new owner has sent so ...
- Brands Toast Kentucky Derby -- Both Horse AND Turtle Versions
Marketing Daily, Les Luchter - Tuesday, May 3, 2022
Many, many brands are connected to the horse race, from liquor compani ...
- NBCU Starts New Streaming Advertising Innovations For Peacock
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The first new ad innovation is Peacock Frame Ad, where a displ ...
- As Small Business Week Begins, Mailchimp Offers Films To Inspire, Entertain Entrepreneurs, SMB Owners
Email Marketing Daily, Ray Schultz - Monday, May 2, 2022
Mailchimp is offering nine curated films and a gaming program for sma ...
- BMW Signs On As Kentucky Derby Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, April 27, 2022
The partnership allows BMW to have a large on-site footprint including t ...
- BMW Ultimate Driving Experience Goes Electric
Marketing Daily, Tanya Gazdik - Sunday, April 24, 2022
Attendees can test-drive BMW's newest fully electric models, the BMW iX S ...
- Honda Partnered With 88rising For Coachella Event
Marketing Daily, Tanya Gazdik - Thursday, April 21, 2022
Honda has brought exclusive experiences to music fans, with programs like t ...
- Event Marketing As 'Hybrid World': Q&A With Heineken USA CMO
Marketing Daily, Les Luchter - Saturday, April 16, 2022
"Fans want an end-to-end experience, from the actual event itself to digit ...
- An Inconvenient Truth
MediaDailyNews, Tony Jarvis - Friday, April 15, 2022
The final day of the ARF conference highlighted the meaninglessness of audien ...
- MPA Absorbed By A Newspaper Association: Big News, But Not Surprising
Publishing Insider, Tony Silber - Friday, April 15, 2022
It's just one more addition to a long list of organizations associat ...
- Thank You, ANA, For Helping Bring Industry Conferences Back
Media Insider, Dave Morgan - Thursday, April 14, 2022
I've heard some great presentations from marketers on webcasts and Zoom ...
- CBS' 'Masters,' With Tiger Woods, Returns To High Pre-Pandemic Viewing Levels
Television News Daily, Wayne Friedman - Wednesday, April 13, 2022
The final round of "The Masters" with Tiger Woods scored 10.2 milli ...
- BMW Returns As Coachella Partner
Marketing Daily, Tanya Gazdik - Thursday, April 7, 2022
The automaker's activation will feature Grammy Award-winning recording artist Doja Cat, w ...
- Kia America Strikes First Naming Rights Deal
Marketing Daily, Tanya Gazdik - Monday, April 4, 2022
The partnership will include the installation of EV charging stations, Kia vehic ...
- Live Twittercast For National Magazine Awards Tuesday, April 5
Publishers Daily, Tony Silber - Tuesday, April 5, 2022
National Magazine Awards 2022 finalists and winners will be honored tonight ...
- New York International Auto Show Returns, Focuses On EVs
Drive Time, Tanya Gazdik - Monday, April 4, 2022
The show includes MediaPost's Marketing: Automotive conference, featuring Nissan's Allyson Witherspoon, Kia ...
- Endeavor Business Media, Resource Innovation Institute Partner For Resilient Harvests Conference
Publishers Daily, Tony Silber - Friday, April 1, 2022
Conference is intended to help build consensus in the controlled-environment agriculture secto ...
- Tinder Miniseries Wins ANA's Diamond ECHO Award
Email Marketing Daily, Ray Schultz - Wednesday, March 30, 2022
The Huggies campaign won the gold ECHO for email, and CRM/Customer Loyal ...
- IPG Mediabrands' Magna Unveils 2nd Annual Equity Upfront
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
The hybrid in-person and virtual event includes presentations by suppliers representing Blac ...
- Oscars Viewing Rises 56% To 15.4M, Streamers Make Major Ad Push
Television News Daily, Wayne Friedman - Monday, March 28, 2022
The Oscars rose to a Nielsen-measured 15.4 million total viewers vs. i ...
- Event Promotion Platform Evvnt Rolls Out Networkwide Upgrade
Publishers Daily, Tony Silber - Friday, March 25, 2022
The upgrade aims "to improve the consumer event-discovery experience with a re ...
- VW, Porsche Make Big Splash At SXSW
Drive Time, Tanya Gazdik - Monday, March 21, 2022
VW Group President and CEO Scott Keogh says events like SXSW c ...
- Valentino Waxes Poetic For New Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 20, 2022
Fashion icon Valentino asked 18 writers and poets Including André Aciman, Andr ...
- Trifecta Events Acquires North American Trailer Dealers Association's Trailer Show, Publication
Publishers Daily, Tony Silber - Wednesday, March 16, 2022
Trifecta Events, the entrepreneurial company formed to acquire and manage events, al ...
- Fast Company Recognizes The Innovation Of A Branded Metaverse
Digital News Daily, Colin Kirkland - Wednesday, March 9, 2022
Active Theory was named by Fast Company as a Top 10 innovati ...
- Sendinblue Acquires MeetFox, Scheduling Software Company
Email Marketing Daily, Ray Schultz - Thursday, March 10, 2022
Users can integrate a scheduling feature in their email, website and oth ...
- IAB Games Ad Industry, Unveils PlayFronts Agenda
MediaDailyNews, Joe Mandese - Thursday, March 10, 2022
Not surprisingly, it includes some of the same big suppliers who participa ...
- Disney+ Will Be 'Careful' With Ad Messaging For Its Ad-Supported Tier, CFO Says
Television News Daily, Wayne Friedman - Tuesday, March 8, 2022
Christine McCarthy, senior EVP/CFO, Walt Disney, said the company will be caref ...