- Post-Pandemic Play: The Rebirth Of Live Entertainment
MediaDailyNews, Maxine Gurevich - Monday, July 11, 2022
People are now ready to dive fully into live events, and th ...
- NBC Sports To End Olympic Channel Cable Network In September
Television News Daily, Wayne Friedman - Friday, July 1, 2022
"In order to best reach our target audiences, we are reevaluating o ...
- Roblox Head of Music Jon Vlassopulos Joins Advisory Board of Metaverse Company Dubit
Digital News Daily, Colin Kirkland - Tuesday, June 21, 2022
Jon Vlassopulos, formerly head of music at online gaming platform Roblox, h ...
- Pepsi Ends Super Bowl Halftime Deal, NFL Looks For Bigger Act
Television News Daily, Wayne Friedman - Wednesday, May 25, 2022
Pepsi is giving up its half-time musical sponsorship, but remains an N ...
- Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 23, 2022
Marketing budgets climbed to 9.5% of total company revenue in 2022 ...
- Fox News Tells Upfront Story With No Mention Of Prime-Time Stars
TVBlog, Adam Buckman - Wednesday, May 18, 2022
The names of Tucker Carlson, Sean Hannity and Laura Ingraham were conspicuous ...
- TechCrunch 'Sessions' Event Returns This Week To In-Person Format
Publishers Daily, Tony Silber - Monday, May 16, 2022
TC Sessions: Mobility includes such topics as automated vehicle technology, robotics, A ...
- A COVID-Related Dampening Effect Still Impacts Live Events
Publishing Insider, Tony Silber - Monday, May 16, 2022
Potential attendees still have concerns about issues like masking and social distancin ...
- Digital Experiences Set Stage For Brands In Metaverse
Research Intelligencer, - Thursday, May 12, 2022
People who are familiar with the term "metaverse" tend to be mo ...
- Google Multisearch To Gain Near Me, Scene Exploration Support
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2022
Google on Wednesday announced plans to expand its search by image a ...
- NBCU And ABC-Disney: Send Your Upfront Invitations To Me!
TVBlog, Adam Buckman - Wednesday, May 11, 2022
It is demeaning to send emails to multiple p.r. representatives at t ...
- Twitter Unveils Deals With Fox Sports, iSpot, Conde Nast, Essence, E! News, Others
Digital News Daily, Karlene Lukovitz - Thursday, May 5, 2022
Fox Sports and Twitter will team to cover this year's FIFA Wor ...
- Musk A No-Show At Twitter NewFront, Calls For Content Advocacy Probe
MediaDailyNews, Joe Mandese - Thursday, May 5, 2022
As far as intent signals go, Twitter's new owner has sent so ...
- Brands Toast Kentucky Derby -- Both Horse AND Turtle Versions
Marketing Daily, Les Luchter - Tuesday, May 3, 2022
Many, many brands are connected to the horse race, from liquor compani ...
- NBCU Starts New Streaming Advertising Innovations For Peacock
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The first new ad innovation is Peacock Frame Ad, where a displ ...
- As Small Business Week Begins, Mailchimp Offers Films To Inspire, Entertain Entrepreneurs, SMB Owners
Email Marketing Daily, Ray Schultz - Monday, May 2, 2022
Mailchimp is offering nine curated films and a gaming program for sma ...
- BMW Signs On As Kentucky Derby Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, April 27, 2022
The partnership allows BMW to have a large on-site footprint including t ...
- BMW Ultimate Driving Experience Goes Electric
Marketing Daily, Tanya Gazdik - Sunday, April 24, 2022
Attendees can test-drive BMW's newest fully electric models, the BMW iX S ...
- Honda Partnered With 88rising For Coachella Event
Marketing Daily, Tanya Gazdik - Thursday, April 21, 2022
Honda has brought exclusive experiences to music fans, with programs like t ...
- Event Marketing As 'Hybrid World': Q&A With Heineken USA CMO
Marketing Daily, Les Luchter - Saturday, April 16, 2022
"Fans want an end-to-end experience, from the actual event itself to digit ...
- An Inconvenient Truth
MediaDailyNews, Tony Jarvis - Friday, April 15, 2022
The final day of the ARF conference highlighted the meaninglessness of audien ...
- MPA Absorbed By A Newspaper Association: Big News, But Not Surprising
Publishing Insider, Tony Silber - Friday, April 15, 2022
It's just one more addition to a long list of organizations associat ...
- Thank You, ANA, For Helping Bring Industry Conferences Back
Media Insider, Dave Morgan - Thursday, April 14, 2022
I've heard some great presentations from marketers on webcasts and Zoom ...
- CBS' 'Masters,' With Tiger Woods, Returns To High Pre-Pandemic Viewing Levels
Television News Daily, Wayne Friedman - Wednesday, April 13, 2022
The final round of "The Masters" with Tiger Woods scored 10.2 milli ...
- BMW Returns As Coachella Partner
Marketing Daily, Tanya Gazdik - Thursday, April 7, 2022
The automaker's activation will feature Grammy Award-winning recording artist Doja Cat, w ...
- Kia America Strikes First Naming Rights Deal
Marketing Daily, Tanya Gazdik - Monday, April 4, 2022
The partnership will include the installation of EV charging stations, Kia vehic ...
- Live Twittercast For National Magazine Awards Tuesday, April 5
Publishers Daily, Tony Silber - Tuesday, April 5, 2022
National Magazine Awards 2022 finalists and winners will be honored tonight ...
- New York International Auto Show Returns, Focuses On EVs
Drive Time, Tanya Gazdik - Monday, April 4, 2022
The show includes MediaPost's Marketing: Automotive conference, featuring Nissan's Allyson Witherspoon, Kia ...
- Endeavor Business Media, Resource Innovation Institute Partner For Resilient Harvests Conference
Publishers Daily, Tony Silber - Friday, April 1, 2022
Conference is intended to help build consensus in the controlled-environment agriculture secto ...
- Tinder Miniseries Wins ANA's Diamond ECHO Award
Email Marketing Daily, Ray Schultz - Wednesday, March 30, 2022
The Huggies campaign won the gold ECHO for email, and CRM/Customer Loyal ...