- Lincoln Sponsors 'Continental Canvas' Mural In Miami
Marketing Daily, Tanya Gazdik - Thursday, December 5, 2019
The installment, conceptualized by Lincoln AOR Hudson Rouge, was timed to coinci ...
- Email's Place In The Event Marketing Channel Mix
Around the Net in Email, Ray Schultz - Thursday, December 5, 2019
Event marketers usually send between four and eight emails in the f ...
- Programmatic DOOH Takes Hold In Japan As Olympics Approach
Digital News Daily, Karlene Lukovitz - Thursday, December 5, 2019
New Dentsu, NTT Docomo joint venture Live Board, with a marketplace power ...
- 'Outside,' Land Rover Team To Launch 4xFAR Festival
Publishers Daily, Sara Guaglione - Monday, December 2, 2019
The festival will celebrate Land Rover's new 2020 Defender. 'Outside' expects t ...
- Salvation Army Donations Spike Upon New Email Strategy
The MediaPost Cases, Nina Lentini - Tuesday, December 3, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- What Is To Become Of Auto Shows?
Drive Time, Tanya Gazdik - Monday, December 2, 2019
Mercedes-Benz reportedly pulling out of next year's New York International Auto Sho ...
- Ram Lands Prominent Role In Macy's Parade
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2019
Besides the trucks towing floats, the brand also provided 65 trucks a ...
- 'The Economist' Releases 'The World In 2020' Issue, Magazine's Circ Expected To Hit 1 Million
Publishers Daily, Sara Guaglione - Thursday, November 21, 2019
Editor Daniel Franklin, who has led the franchise for 17 years, ...
- Ford Lends Mustang Brand To Electric SUV
Marketing Daily, Tanya Gazdik - Sunday, November 17, 2019
Ford is expanding the footprint of its best-known, best-loved names because ...
- Disney+ Launch Hits NYC Streets, Promotes National, Local Freebies
Digital News Daily, Karlene Lukovitz - Monday, November 11, 2019
New Yorkers are being targeted with star appearances and an all-day streami ...
- PopSugar Grows Experiential Offerings With Holiday Sugar Chalet
Publishers Daily, Melynda Fuller - Thursday, November 7, 2019
The chalet offers consumers a chance to sample brands like E.L.F. Cosmetic ...
- How Women's Representation Became The Unofficial Theme Of Advertising Week
MediaDailyNews, Erin Allsman - Monday, November 4, 2019
The fight for women's representation in the industry joined ranks with cal ...
- 'Thrillist' To Launch 100 Course Meal Event in L.A.
Publishers Daily, Melynda Fuller - Monday, October 28, 2019
The 100 Course Meal, created by chef Michael Cirino, brings together L.A. ...
- Pop Up Magazine's Live Show Offers More Brand Installations, Theme
Publishers Daily, Sara Guaglione - Friday, October 25, 2019
Pop-Up Magazine's sponsors integrate with the storytelling-style of the show. Another fir ...
- 'Fortune' Was Right To Keep Kirstjen Nielsen At Women's Summit
Publishing Insider, - Wednesday, October 23, 2019
Former Secretary of State Hillary Clinton, Grammy-winning singer Brandi Carlile and filmmak ...
- Rising Media Acquires Only Influencers, Email Discussion Platform
Email Marketing Daily, Ray Schultz - Monday, October 14, 2019
Only Influencers founder William McCloskey is also giving up chairmanship of t ...
- Publishers Look To Events And Ecommerce To Overcome Ad Blocking
Around the Net In MAD London, Sean Hargrave - Monday, September 30, 2019
Ad blocking is prompting publishers worldwide to tap into events and ecommer ...
- Nissan, Toyota, Chevy Launch Trucks At State Fair Of Texas
Marketing Daily, Tanya Gazdik - Friday, September 27, 2019
The State Fair of Texas is "deep in the heart of tru ...
- Why Tom Goodwin Just Launched The Most Interesting Site You'll Hear About This Week, Literally
MediaDailyNews, Joe Mandese - Monday, September 23, 2019
As head of innovation at Zenith, Tom Goodwin spends much of h ...
- What Gwyneth Paltrow's 'Goop' Sells Women
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 11, 2019
Goop launched in 2008 as a newsletter for actress Gwyneth Paltrow’s trav ...
- Fox Sports Launches Wagering Platform Fox Bet
Television News Daily, Wayne Friedman - Wednesday, September 4, 2019
Fox's deal with The Stars Group will allow New Jersey sports fa ...
- Land O'Lakes Raises Brand Perception By Telling Its Story
The MediaPost Cases, Nina Lentini - Monday, September 9, 2019
Perception after media coverage of its SXSW event went from 40% ...
- 'The Wall Street Journal' Banks On Future Of Everything Festival
Publishing Insider, - Wednesday, August 21, 2019
'The Wall Street Journal 'boosted subscriptions and reached new, younger audiences wi ...
- San Diego Creatives Harness Talent For Pop-Up Project
MAD, Larissa Faw - Tuesday, August 13, 2019
The city's creatives joined forces to create fundraising assets for a nonprof ...
- 'Scary Mommy' Expands To Live Shows, Activations
Publishers Daily, Sara Guaglione - Thursday, August 8, 2019
"Scary Mommy Live: The Mother of All Comedy Shows," aims to ...
- Gallery Media Group Builds Out PureWow, One37pm
Publishers Daily, Sara Guaglione - Friday, August 2, 2019
This Saturday, PureWow is hosting its third annual "#PureWowHamptons," its largest experienti ...
- Google Holds Court To Save Mother Earth
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 31, 2019
Many of these mega-wealthy attendees might have discussed their own effect ...
- How To Use Email For Marketing Events
Around the Net in Email, Ray Schultz - Thursday, July 25, 2019
Email is a powerful tool for driving people to attend events. Here&rsquo ...
- 'BuzzFeed' To Host First 'Internet Live' Event
Publishers Daily, Melynda Fuller - Tuesday, July 23, 2019
The invitation-only event will be attended by talent partners, influencers, employees a ...
- Marketers Including VW, Nestle Celebrate Moon Landing Anniversary
Marketing Daily, Tanya Gazdik - Thursday, July 18, 2019
Volkswagen of America campaign uses what might be the most appropriate musi ...