- A Canceled Summer Olympics Is TV's Worst-Case Scenario
TV Watch, Wayne Friedman - Thursday, March 5, 2020
Coronavirus fears reach everywhere. The $1.25 billion ad spend NBCU has pull ...
- Google, Adobe Take Annual Conferences Online Over Coronavirus Concerns
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2020
Google and Adobe sent emails to conference attendees this week to announ ...
- Olympics 90% Sold At $1.25B, NBCU Insured If Games Are Cancelled
Television News Daily, Wayne Friedman - Tuesday, March 3, 2020
Comcast's NBCU is not expecting a disruption to its airing the Summ ...
- Tech Giants Exit SXSW, Cite Coronavirus Fears
Digital News Daily, Gavin O'Malley - Tuesday, March 3, 2020
Facebook and Twitter have decided not to attend the combined tech conferen ...
- GroupM Issues Pandemic Alert: Reflects Tremendous Uncertainty
MediaDailyNews, Joe Mandese - Monday, March 2, 2020
There's a tremendous amount of uncertainty in a just-released alert on t ...
- GroupM's Wieser On Coronavirus: More TV Time, Less Out-Of-Home?
Television News Daily, Wayne Friedman - Tuesday, March 3, 2020
The coronavirus may result in a decline in media and marketing consumptio ...
- Will Mobile Brands Cut Marketing Budgets After MWC Cancellation?
London Blog, Sean Hargrave - Wednesday, February 26, 2020
No compensation and no new business surely means something has to g ...
- Monitoring Twitter To Determine Impact Of Coronavirus On Brands
Digital News Daily, Laurie Sullivan - Monday, February 24, 2020
Sprout Social is using its social listening tools to monitor online reactio ...
- Ascential Invests $10M In Startup Media-Buying Processor Hudson MX
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Ascential PLC, a B2B media holding company best known for operating t ...
- 'Inc.' Launches Regional 5000 List Franchise
Publishers Daily, Melynda Fuller - Friday, February 21, 2020
The series focuses on five specific states or regions, with lists recognizi ...
- Time 100 Summit Expands To 2 Days, Extends Franchise
Publishers Daily, Sara Guaglione - Wednesday, February 19, 2020
This year's event will host on-site breakout sessions centered on topics su ...
- PopSugar Launches Wellness Event "Grounded" For International Women's Day
Publishers Daily, Melynda Fuller - Wednesday, February 19, 2020
The event is set to kick-off International Women's Day. It is inspir ...
- Cannes Lions 'Open For Business' Despite MWC Cancellation
Around the Net In MAD London, Sean Hargrave - Monday, February 17, 2020
Despite coronavirus prompting the cancellation of MWC this year, the organisers ...
- Hulu Experiential Campaign Creates Buzz for 'Handmaid's Tale'
The MediaPost Cases, Nina Lentini - Thursday, February 13, 2020
How do you generate hype around something that's no longer new? Hulu ...
- In Scheduling Fluke, Super Bowl, Oscars Are One Week Apart
TVBlog, Adam Buckman - Friday, January 31, 2020
Not too long ago, they were the last two live events ...
- PopSugar Doubles Play/Ground Event Revenue YOY
Publishers Daily, Sara Guaglione - Friday, January 17, 2020
This year's June event is expected to attract 15,000 attendees. It wi ...
- CES: A Post-Mortem: Part Two
MediaDailyNews, Sarah Ivey - Monday, January 20, 2020
The story this year, for me, was about foundational technologies, 5G, Wi ...
- Media-Buying Giants On Board MediaPost's 'Forecast'
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
CIOs Shelby Saville of Spark Foundry, Jon Stimmel of UM, Matt Sween ...
- CES 2020, A Post-Mortem: Part One
MediaDailyNews, Sarah Ivey - Thursday, January 16, 2020
One of the big questions coming out of CES is which innovatio ...
- Honda Sponsors Chicago Auto Show Indoor Run
Marketing Daily, Tanya Gazdik - Tuesday, January 14, 2020
"This is a great opportunity for us to tap into a n ...
- Is Your Special Event Anything Special?
Marketing Insider, Thomas Serrano - Tuesday, January 14, 2020
Successful events share two qualities, the two M's: being meaningful and memora ...
- Joe Walsh, Taking On Trump, To Speak At MediaPost Event
MediaPost Connect, Nina Lentini - Wednesday, January 8, 2020
For the sixth year in a row, both sides of the ais ...
- Certain Names Huddleston As VP Of Marketing
Email Marketing Daily, Ray Schultz - Tuesday, January 7, 2020
Huddleston's team will help businesses use data and automation to market eve ...
- NHL Event Attracts Record Number Of Sponsors
Marketing Daily, Tanya Gazdik - Tuesday, December 31, 2019
Hockey fans are the youngest, most educated, affluent and tech-savvy of a ...
- PopSugar Blends Audience Connection, Brand Awareness To Gain Experiential Success
Publishers Daily, Melynda Fuller - Tuesday, December 31, 2019
PopSugar has scored with its experiential offerings, from its annual Play/Ground even ...
- On The Move, Literally: Richey Joins Picture Motion From Movement Strategy
MediaDailyNews, Joe Mandese - Monday, December 30, 2019
Picture Motion, an agency specializing in marketing "impact film and media," h ...
- How To Connect With Millennials, Gen Z With A Live Event
Marketing Insider, Nicole Zhao - Thursday, December 19, 2019
One tip: Pick a location with a "wow" factor. ...
- Bloomberg Media To Acquire CityLab From 'The Atlantic'
Publishers Daily, Sara Guaglione - Tuesday, December 10, 2019
The acquisition of CityLab will bring coverage on the environment, economics, cultu ...
- Tokyo Olympics Now At More Than $1 Billion In National TV Advertising
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
Eight months before the start of the Toyko Summer Olympics, NBCUniversal sa ...
- Walking The Innovation Talk At The Infinity Festival In Hollywood
MediaDailyNews, Sarah Ivey - Monday, December 9, 2019
The Infinity Festival, billed as the premiere festival for Hollywood and Silic ...