- Time 100 Summit Expands To 2 Days, Extends Franchise
Publishers Daily, Sara Guaglione - Wednesday, February 19, 2020
This year's event will host on-site breakout sessions centered on topics su ...
- PopSugar Launches Wellness Event "Grounded" For International Women's Day
Publishers Daily, Melynda Fuller - Wednesday, February 19, 2020
The event is set to kick-off International Women's Day. It is inspir ...
- Cannes Lions 'Open For Business' Despite MWC Cancellation
Around the Net In MAD London, Sean Hargrave - Monday, February 17, 2020
Despite coronavirus prompting the cancellation of MWC this year, the organisers ...
- Hulu Experiential Campaign Creates Buzz for 'Handmaid's Tale'
The MediaPost Cases, Nina Lentini - Thursday, February 13, 2020
How do you generate hype around something that's no longer new? Hulu ...
- In Scheduling Fluke, Super Bowl, Oscars Are One Week Apart
TVBlog, Adam Buckman - Friday, January 31, 2020
Not too long ago, they were the last two live events ...
- PopSugar Doubles Play/Ground Event Revenue YOY
Publishers Daily, Sara Guaglione - Friday, January 17, 2020
This year's June event is expected to attract 15,000 attendees. It wi ...
- CES: A Post-Mortem: Part Two
MediaDailyNews, Sarah Ivey - Monday, January 20, 2020
The story this year, for me, was about foundational technologies, 5G, Wi ...
- Media-Buying Giants On Board MediaPost's 'Forecast'
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
CIOs Shelby Saville of Spark Foundry, Jon Stimmel of UM, Matt Sween ...
- CES 2020, A Post-Mortem: Part One
MediaDailyNews, Sarah Ivey - Thursday, January 16, 2020
One of the big questions coming out of CES is which innovatio ...
- Honda Sponsors Chicago Auto Show Indoor Run
Marketing Daily, Tanya Gazdik - Tuesday, January 14, 2020
"This is a great opportunity for us to tap into a n ...
- Is Your Special Event Anything Special?
Marketing Insider, Thomas Serrano - Tuesday, January 14, 2020
Successful events share two qualities, the two M's: being meaningful and memora ...
- Joe Walsh, Taking On Trump, To Speak At MediaPost Event
MediaPost Connect, Nina Lentini - Wednesday, January 8, 2020
For the sixth year in a row, both sides of the ais ...
- Certain Names Huddleston As VP Of Marketing
Email Marketing Daily, Ray Schultz - Tuesday, January 7, 2020
Huddleston's team will help businesses use data and automation to market eve ...
- NHL Event Attracts Record Number Of Sponsors
Marketing Daily, Tanya Gazdik - Tuesday, December 31, 2019
Hockey fans are the youngest, most educated, affluent and tech-savvy of a ...
- PopSugar Blends Audience Connection, Brand Awareness To Gain Experiential Success
Publishers Daily, Melynda Fuller - Tuesday, December 31, 2019
PopSugar has scored with its experiential offerings, from its annual Play/Ground even ...
- On The Move, Literally: Richey Joins Picture Motion From Movement Strategy
MediaDailyNews, Joe Mandese - Monday, December 30, 2019
Picture Motion, an agency specializing in marketing "impact film and media," h ...
- How To Connect With Millennials, Gen Z With A Live Event
Marketing Insider, Nicole Zhao - Thursday, December 19, 2019
One tip: Pick a location with a "wow" factor. ...
- Bloomberg Media To Acquire CityLab From 'The Atlantic'
Publishers Daily, Sara Guaglione - Tuesday, December 10, 2019
The acquisition of CityLab will bring coverage on the environment, economics, cultu ...
- Tokyo Olympics Now At More Than $1 Billion In National TV Advertising
Television News Daily, Wayne Friedman - Tuesday, December 10, 2019
Eight months before the start of the Toyko Summer Olympics, NBCUniversal sa ...
- Walking The Innovation Talk At The Infinity Festival In Hollywood
MediaDailyNews, Sarah Ivey - Monday, December 9, 2019
The Infinity Festival, billed as the premiere festival for Hollywood and Silic ...
- Lincoln Sponsors 'Continental Canvas' Mural In Miami
Marketing Daily, Tanya Gazdik - Thursday, December 5, 2019
The installment, conceptualized by Lincoln AOR Hudson Rouge, was timed to coinci ...
- Email's Place In The Event Marketing Channel Mix
Around the Net in Email, Ray Schultz - Thursday, December 5, 2019
Event marketers usually send between four and eight emails in the f ...
- Programmatic DOOH Takes Hold In Japan As Olympics Approach
Digital News Daily, Karlene Lukovitz - Thursday, December 5, 2019
New Dentsu, NTT Docomo joint venture Live Board, with a marketplace power ...
- 'Outside,' Land Rover Team To Launch 4xFAR Festival
Publishers Daily, Sara Guaglione - Monday, December 2, 2019
The festival will celebrate Land Rover's new 2020 Defender. 'Outside' expects t ...
- Salvation Army Donations Spike Upon New Email Strategy
The MediaPost Cases, Nina Lentini - Tuesday, December 3, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- What Is To Become Of Auto Shows?
Drive Time, Tanya Gazdik - Monday, December 2, 2019
Mercedes-Benz reportedly pulling out of next year's New York International Auto Sho ...
- Ram Lands Prominent Role In Macy's Parade
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2019
Besides the trucks towing floats, the brand also provided 65 trucks a ...
- 'The Economist' Releases 'The World In 2020' Issue, Magazine's Circ Expected To Hit 1 Million
Publishers Daily, Sara Guaglione - Thursday, November 21, 2019
Editor Daniel Franklin, who has led the franchise for 17 years, ...
- Ford Lends Mustang Brand To Electric SUV
Marketing Daily, Tanya Gazdik - Sunday, November 17, 2019
Ford is expanding the footprint of its best-known, best-loved names because ...
- Disney+ Launch Hits NYC Streets, Promotes National, Local Freebies
Digital News Daily, Karlene Lukovitz - Monday, November 11, 2019
New Yorkers are being targeted with star appearances and an all-day streami ...