- Wheat Thins Popped Makes Airy TV Debut
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
The launch campaign for Wheat Thins Popped includes a humorous TV sp ...
- Bulleit Bourbon Gets Behind First Time Fest
Marketing Daily, Karl Greenberg - Monday, April 7, 2014
Bulleit Bourbon, Diageo's small-batch brand is getting in front of the le ...
- 2014 Presents A Year of New Social Media Conferences For Sponsors And Brands
Engage:Moms, Maria Bailey - Wednesday, April 2, 2014
There was a day in the not-too-distant past when sponsors had on ...
- Brands Are Missing Advertising Opportunities During the Year's Most-Watched Events
MediaDailyNews, Amit Avner - Wednesday, April 2, 2014
Engaging in real-time advertising can broaden brands' efforts to best reach t ...
- Teva Leverages Bonnaroo For Social Traction
Marketing Daily, Sarah Mahoney - Wednesday, March 26, 2014
"With our Originals line, we target a mindset rather than a demographic ...
- H&R Block Rewards Consumers With Cash
Marketing Daily, Tanya Gazdik - Wednesday, March 26, 2014
"The reaction has been incredible," Christina Lively, H&R Block director of bra ...
- Dodge Hits The Road With Cars And Trucks
Marketing Daily, Karl Greenberg - Tuesday, March 25, 2014
The company says it is using the "Dodge Power Rallye Tour," whi ...
- Pure Leaf, Food & Wine Support Local Food Movement
Marketing Daily, Karlene Lukovitz - Monday, March 24, 2014
Through July, Pure Leaf will be the exclusive sponsor of the Gr ...
- Confessions From A SX Virgin
MAD, Randall Stone - Wednesday, March 19, 2014
You have to come to Austin, let go, and hand yourself ov ...
- Macy's 'Secret Garden' Effort Blossoms At Flower Show
Marketing Daily, Sarah Mahoney - Tuesday, March 18, 2014
The show is designed to support Macy's "Secret Garden" merchandise theme wi ...
- Dole Squish'ems Teams With Soccer's Chastain, AYSO
Marketing Daily, Karlene Lukovitz - Tuesday, March 18, 2014
Dole Fruit Squish'ems, launched in the U.S. in January 2013, has bui ...
- Brewers Boycott St. Paddy's Parades Over Gay Rights
Marketing Daily - Top of the News, Thom Forbes - Monday, March 17, 2014
Diageo's Guinness brand yesterday joined Sam Adams and Heineken in withdrawing sponsorsh ...
- Toyota Backs Hispanicize Event In Miami
Marketing Daily, Karl Greenberg - Wednesday, March 12, 2014
The automaker, like most, has boosted spend against the growing Hispanic mark ...
- Chevrolet Rolls Out Beats Music At SXSW
Marketing Daily, Karl Greenberg - Friday, March 7, 2014
Chevrolet is in its fifth year as a "Super Sponsor" at SX ...
- Kraft Drink Brands Back Major League Soccer
Marketing Daily, Karl Greenberg - Thursday, March 6, 2014
MLS on Friday is launching a multi-year sponsorship deal with Capri S ...
- Bike Week Will Bring 'Em To Daytona
Marketing Daily, Karl Greenberg - Wednesday, March 5, 2014
Whether they all leave in one piece is another question. There's nothi ...
- What The Flock? Tractor Supply Hatching Chick Days
Marketing Daily, Sarah Mahoney - Wednesday, March 5, 2014
We're seeing more of this self-reliant consumer," Andrew Heltsley, Tractor Supply's marketi ...
- Heineken, W+K Seek Filmmakers Via Twitter
MAD, Larissa Faw - Tuesday, March 4, 2014
A winner will be green-lighted to produce a very short film th ...
- Sprint Sponsors Online 'Framily' Oscar Party
Marketing Daily, Aaron Baar - Thursday, February 27, 2014
"People who watch the Oscars want to be a part of t ...
- What Major TV Events Can Teach Marketers About SEM
Search & Performance Marketing Daily, Tamara Knight - Friday, February 28, 2014
There is a lot to be learned about search engine marketing fr ...
- National CineMedia Revenues Rise On Ads, Slip On Events
MediaDailyNews, Erik Sass - Friday, February 21, 2014
NCM said total revenues edged up 3.1% to $462.8 million in 201 ...
- Converse Targets Creative Spirits With CONS Project
Marketing Daily, Sarah Mahoney - Thursday, February 20, 2014
"While all three of our lines target these creative spirits and a ...
- Brands On Twitter Draw Crowds But Not Conversation
Social Media & Marketing Daily, Mark Walsh - Thursday, February 20, 2014
Twitter has become a linchpin of brands' social media marketing efforts, especial ...
- Lucky Charms Throws 50th Birthday Blowout
Marketing Daily, Karlene Lukovitz - Monday, February 17, 2014
A variety of ads, promotions and contests are being deployed during t ...
- Yoplait Greek Opts For Taste-Off Strategy
Marketing Daily, Karlene Lukovitz - Thursday, February 13, 2014
Instead of trying to go head-to-head in the Super Bowl arena, Gener ...
- Belk Launches Edwin McCain Wedding Contest
Marketing Daily, Sarah Mahoney - Tuesday, February 11, 2014
Its "Share Your Love Story" campaign invites shoppers to upload a pho ...
- Guitar Center Promotes Experience, Instruments
Marketing Daily, Karl Greenberg - Tuesday, February 11, 2014
The real competition is the same one faced by books, knitting, talkin ...
- No Instagram Or Vine Vids For Olympians
MoBlog, Steve Smith - Tuesday, February 11, 2014
Social media has raised a whole new set of issues for t ...
- Horizon, Clear Channel Ink $100 Million Deal
MAD, Steve McClellan - Thursday, February 6, 2014
Horizon Media and Clear Channel Communications have signed a $100 million, multi-ye ...
- GoGo SqueeZ Launches First National Media Program
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
The brand campaign includes 30- and 15-second TV spots airing on networ ...